ARTICLES

Written By Rich For You.

Without A Doubt, The Money Is Still Out There.

"Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets." - Henry Ford I still get people today moaning about how it's bad 'out there'.

For many years, money fell from the sky. Executives and entrepreneurs walked around with their laundry baskets and caught the falling bills. Not singles . . . we're talking 50 and 100 dollar bills. Life was good. We bought big cars, homes, boats, and took 2-4 week vacations.

"Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets." - Henry Ford I still get people today moaning about how it's bad 'out there'.

For many years, money fell from the sky. Executives and entrepreneurs walked around with their laundry baskets and caught the falling bills. Not singles . . . we're talking 50 and 100 dollar bills. Life was good. We bought big cars, homes, boats, and took 2-4 week vacations.

But it also was a little bit unreal. Now they're saying it will never be the same. They moan how hard it is out there to find work or new clients.

The money is still out there. You just have to now bend over and pick it up. You have to WORK HARDER.

I received an eblast from a colleague the other day who's deeply 'clicked' into the economy — here's what he said: "According to Richard Nelson Bolles in the 2011 edition of What Color is Your Parachute, over 2,500,000 jobs have been filled each month in both 2009 and 2010.  Not only that, over 2,000,000 went unfilled every month over the past two years."

Work harder. Move faster. Develop strategy. Meet more people. Develop deeper relationships. Read. Understand. And take Action. I start working at 4:30/5:00 AM every morning and stop work at 6:00/7:00 PM. I also work on the weekends (a lot).

What's dying? It's not hard to see that many industries, businesses, and clients are going away. Did you catch The Daily launch yesterday? Nail in the heart of every newspaper in the country. But, come on, you had to see it coming years ago. It's going to affect printers, ink distributors, transportation, and counter sales. Open up your eyes.

Most of all, look around. Take a 360 degree panoramic view of your situation, your marketplace, your company. Figure out how to grow and make more money.

Bend over and start picking up the bills.

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10 Reasons Why 2013 Will Be The Year You Quit Your Job.

The myth of corporate safety is over. Not because the economy is bad. But because innovation and the global economy are better than ever.

As a general rule, I read 75-100 business/career articles each week. But once in awhile, I come across a powerful and ground-breaking idea, I just have to share it. Yesterday while reading TechCrunch, I ran across one of these articles by James Altucher.

In 10 very simple, scary, and true reasons, James lays out why you HAVE to quit your job. Basically,  The myth of corporate safety is over and here is how it currently lays out:

  1. The middle class is dead. You know it and everyone else does - time to make your next move.
  2. You’ve been replaced. Technology & robots are the new middle class.
  3. Corporations don’t like you. They never have and are getting worse by the day.
  4. Money is not happiness. Looking for that promotion or bonus? That won't make you happy.
  5. Count right now how many people can make a major decision that can ruin your life. They can fire you in an instant.
  6. Is your job satisfying your needs? It's Monday - are you really happy to hit your job (I am).
  7. Your retirement plan is for shit. We're living longer and no amount of savings is going to last.
  8. Excuses. Stop making excuses to leave the rat race. Do it today.
  9. It’s okay to take baby steps. Move slowly and take small steps toward your goals.
  10. Abundance will never come from your job. You have to build it within you.

To read the entire article (and I advise you to), click here.

It's a wake-up call for your career. I came to this conclusion 12 years ago and made my move — I've never been happier.

Also, please visit James' site - he is writing and doing great things.

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How The Boomers Screwed Up OR We Can All Do Better.

I've been struggling with this generational paradox for the past 5-10 years and have asked a ton of people what they think about it. This theory comes closest to what I feel happened, is happening, and probably will happen.

I've been struggling with this generational paradox for the past 5-10 years and have asked a ton of people what they think about it. This theory comes closest to what I feel happened, is happening, and probably will happen. Enjoy! Here's my basic understanding of what went down (this is a long one — so stay with me — it's really important):

The generation that birthed the Baby Boomers suffered like hell. Depression, World War II; they shouldered everything.

So when the US was growing more successful following WWII, they didn't want their children to suffer. And their kids loved this. They lived in relative safety, had a clear boogeyman to fear in the USSR and ideology to love in the US of A. They got opportunities, whether to get jobs straight out of high school, or go to college, or travel the world, or whatever. Not everyone got this, of course, since we still did have poor souls shipped out to Vietnam.

They got awesome music, got to experiment with drugs, and then got jobs alongside their hardworking, nose-to-the-grindstone parents of the "Greatest Generation". And as those parents retired and died, we were left with a overwhelming number of coddled, spoiled children running the show.

And the problem with that is that they haven't grown up. They didn't understand the hardships that drove their parents' decisions. So they made decisions that didn't aim to avoid those hardships, which has saddled us with debt, terrible regulations of tons of industries, and a number of unwanted and unwinnable wars (Iraq, Afghanistan, Drugs), which has led to Gen Xers and Millenials getting the short end of the stick, and being generally bitter about it.

Even a cursory glance at what we call the generations even gives some insight into the Boomers' thoughts toward their children compared to their parents. "Greatest Generation" vs. "Generation X". Past vs. future, and the future gets humped.

Now, that's not to say that every Boomer is like that. Plenty aren't. It's also not to say that this is a 100% correct reading of the situation, but it does seem to reflect what history has shown (so far) the Greatest Generation, Boomers, and Gen Xers to do.

I'm a firm believer in Strauss-Howe generational theory. We've repeated the same cycle of generational 'types' and social climes since the 1700's. Baby boomers are 'idealistic moralists' in favor of wars they themselves don't fight in, and they incite others to make sacrifices. The crisis they are driving us into will have to be dealt with by the scruffy, pragmatic Gen-Xers.

Here's the gist of the theory (from Wikipedia):

To date, Strauss and Howe have identified 25 generations in Anglo-American history, each with a corresponding archetype. The authors describe the archetypes as follows:

Prophet

Born in 1809 and coming of age during the Transcendental Awakening, Abraham Lincoln is identified as a member of a Prophet generation - the Transcendentals.
Prophet generations (dominant) are born after a Crisis, during a time of rejuvenated community life and consensus around a new societal order. Prophets grow up as the increasingly indulged children of this post-Crisis era, come of age as self-absorbed young crusaders of an Awakening, focus on morals and principles in midlife, and emerge as elders guiding another Crisis.
Due to this location in history, such generations tend to be remembered for their coming-of-age fervor and their values-oriented elder leadership. Their main societal contributions are in the area ofvision, values, and religion. Their best-known historical leaders include John WinthropWilliam BerkeleySamuel AdamsBenjamin FranklinJames PolkAbraham LincolnHerbert Hoover, and Franklin Roosevelt. These were principled moralists who waged idealistic wars and incited others to sacrifice. Few of them fought themselves in decisive wars, and they are remembered more for their inspiring words than for great actions. (Examples among today’s living generations: Boomers.)

Nomad

Nomad generations (recessive) are born during an Awakening, a time of social ideals and spiritual agendas, when young adults are passionately attacking the established institutional order. Nomads grow up as under-protected children during this Awakening, come of age as alienated, post-Awakening adults, become pragmatic midlife leaders during a Crisis, and age into resilient post-Crisis elders.

Due to this location in history, such generations tend to be remembered for their adrift, alienated rising-adult years and their midlife years of pragmatic leadership. Their main societal contributions are in the area of liberty, survival and honor. Their best-known historical leaders include Nathaniel BaconWilliam StoughtonGeorge WashingtonJohn AdamsUlysses GrantGrover ClevelandHarry Truman, and Dwight Eisenhower. These were shrewd realists who preferred individualisticpragmatic solutions to problems. (Examples among today’s living generations: Generation X.)

Hero

Young adults fighting in World War II were born in the early part of the 20th century, like PT109 commander LTJG John F. Kennedy (b. 1917). They are part of the G.I. Generation, which follows the Hero archetype.
Hero generations (dominant) are born after an Awakening, during a time of individual pragmatism, self-reliance, and laissez faire. Heroes grow up as increasingly protected post-Awakening children, come of age as team-oriented young optimists during a Crisis, emerge as energetic, overly-confident midlifers, and age into politically powerful elders attacked by another Awakening. 
Due to this location in history, such generations tend to be remembered for their collective military triumphs in young adulthood and their political achievements as elders. Their main societal contributions are in the area of community, affluence, and technology. Their best-known historical leaders include Cotton MatherThomas JeffersonJames MadisonJohn F. Kennedy and Ronald Reagan. These have been vigorous and rational institution builders. In midlife, all have been aggressive advocates of economic prosperity and public optimism, and all have maintained a reputation for civic energy and competence in old age. (Examples among today’s living generations: Millennials.)

Artist

Artist generations (recessive) are born during a Crisis, a time when great dangers cut down social and political complexity in favor of public consensus, aggressive institutions, and an ethic of personal sacrifice. Artists grow up overprotected by adults preoccupied with the Crisis, come of age as the socialized and conformist young adults of a post-Crisis world, break out as process-oriented midlife leaders during an Awakening, and age into thoughtful post-Awakening elders.

Due to this location in history, such generations tend to be remembered for their quiet years of rising adulthood and their midlife years of flexible, consensus-building leadership. Their main societal contributions are in the area of expertise and due process. Their best-known historical leaders include William ShirleyCadwallader ColdenJohn Quincy Adams,Andrew JacksonTheodore Roosevelt and Woodrow Wilson. These have been complex social technicians and advocates for fairness and inclusion. (Examples among today’s living generations: Silent and Homelanders.)

One reason why the cycle of archetypes recurs is that each youth generation tries to correct or compensate for what it perceives as the excesses of the midlife generation in power. For example, Boomers (a Prophet generation, whose strength is individualism, culture and values) raised Millennial children (a Hero generation, whose strength is in collective civic action). Archetypes do not create archetypes like themselves, they create opposing archetypes.

As Strauss and Howe explain, “your generation isn’t like the generation that shaped you, but it has much in common with the generation that shaped the generation that shaped you.” This also occurs because the societal role that feels freshest to each generation of youth is the role being vacated by a generation of elders that is passing away. In other words, a youth generation comes of age and defines its collective persona just as an opposing generational archetype is in its midlife peak of power, and the previous generation of their archetype is passing away.

By the way — I'm a boomer (a late boomer - born in 1962), but still a boomer.

P.S. I'm expecting a lot of hate mail on this one — but I encourage two-way communication — that's what this blog is about!

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Power Up Or Power Down Your Thinking.

Why strategy will help you succeed in this economy?

There is a subtle mindset in the marketplace today. The only way to explain it to you is to describe each 'direction' of thinking. So here goes: POWER DOWN

  • Save money.
  • Spend less.
  • Make things last longer.
  • Don't take chances. Be safe.
  • Stay with old behaviors and practices.
  • Worry and plan for bad things to happen.

POWER UP

  • Invest to grow.
  • Spend more.
  • Use items until they aren't useful and purchase new ones.
  • Take chances. Be a maverick.
  • Innovate new ways of doing things.
  • Be scared and plan for the future.

Neither is bad, neither is good. They just ARE. And I agree there are times when every one of us has had to either power up or down.

But there are situations when you have to pick the right one:

  1. When you hate your job or your clients suck.
  2. When you need to grow your business or get that promotion.
  3. When things are just not working right.

YOU NEED TO POWER UP.

Powering down just won't get you there. 

Why? Because what you have been doing will not deliver NEW opportunities. You need to change the dynamic and venture outside of your comfort sphere.

Take chances. Meet new people. Spend more time, money, and effort to grow your career and business.

Many big businesses are powering down. They are stocking money away, firing people, not investing in their infrastructure, stay with the same behaviors, and worry about the future. And they wonder why they can't effectively compete.

Here's where everyone fails — when they try to Power Up and Down at the same time. Guess what? It's a recipe for failure.

Unfortunately, there are a lot of people trying to do it everyday. Let me give you an example:

Typical family . . . powers down . . . they don't take chances and stay with old behaviors and practices . . . and they worry and plan for bad things to happen.

But . . . they spend the same amount of money (or more) . . . they take chances.

Guess what? They power down their income-making capabilities but they power up their spending. What do you think is going to ultimately happen? Bankruptcy.

And it's happening all around us. 

So what is your plan? Powering UP? Or powering DOWN? It's your choice.

POST YOUR QUESTIONS OR COMMENTS BELOW

P.S. Are you in this situation? Do you find yourself powering down when you really need to power up your life? Let's talk. I've worked with a number of clients on this specific topic — and we developed a successful strategy to reverse course and turn things around. If you’re not a client . . . pick up the phone and call me — I have one complimentary session left this month. It will probably disappear by next week.

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Blog, Coaching Tip Rich Gee Blog, Coaching Tip Rich Gee

5 Ways To Be Happy.

“Being happy doesn't mean that everything is perfect. It means that you've decided to look beyond the imperfections.” - Unknown Too bad we'll never know who originally said this great quote. A little secret . . . this is one of my mantras in life. Let's think about it . . .

“Being happy doesn't mean that everything is perfect. It means that you've decided to look beyond the imperfections.” - Unknown Too bad we'll never know who originally said this great quote. A little secret . . . this is one of my mantras in life. Let's think about it:

  1. Stop complaining about your job. Start doing something about it. Take steps to make it more challenging, more interesting, more fun. Step out of your comfort zone and ask your boss for more work. Try to stretch yourself and speak about a new, strategic idea that might impact the company. Do something that changes your work dynamic — and see if that makes a difference.
  2. Stop complaining about the economy. Many people today are making big bucks again. Go find them and see what they are doing. Copy them. Doing the same thing and expecting a different outcome is crazy — start benchmarking other successful behaviors and you'll slowly become successful. In the process, you might run across a person that you might want to hook up with that will demonstrably change your perspective.
  3. Stop complaining about your marriage. At one time, you loved your spouse or partner. Find out why and focus in on those elements. You both have changed but take the time to fall in love AGAIN. Spend more time together, take little walks, go to dinner, get to know one another again. You might surprise yourself. Just open your heart to your spouse - that's the secret. Again, take the time to fall in love again.
  4. Stop complaining about money. You have two choices, make due with what you currently have or change the game and make more. If you have to make due, go visit this site (http://almostfrugal.com/) or this site (http://zenhabits.net/the-cheapskate-guide-50-tips-for-frugal-living/)- they're the best. If you need to make more money, investigate if you have the ability for a raise at your current level. If not, you need to change the game and move laterally, up, or leave your job altogether. Another suggestion is to start doing something on the side that will make extra cash. I still remember meeting an older couple at a bed & breakfast who told my wife and I (we were newlyweds) to always have a side job that brought in extra income. They took old grape vines, twisted them into wreaths and sold them at craft shows - it paid for a very comfortable retirement.
  5. Stop complaining about life. Life is made up of options and choices. Most of the time, people who are disappointed about life have limited their options and sometimes make the wrong choices. So, to make your life a little bit better, figure out how to expand your options and make more educated and informed decisions. Unless you're in prison, you always have options and choices — just broaden your perspective.

Get the pattern? Stop complaining about something in your life and start doing . . . take action and change it!

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Are You Throwing Happiness Out The Window?

Lately, a lot of people feel 'stuck' in their life. Why?- Because of their past decisions leading up to the present. - Because of the possibility of jumping into another terrible position. - Because of the economy.

Lately, a lot of people feel 'stuck' in their life. Why?

  • Because of their past decisions leading up to the present.
  • Because of the possibility of jumping into another terrible position.
  • Because of the economy.

This is what I call "Not Living In The Present". Why? Let's look at the three reasons again:

  • PAST GUILT: Past decisions leading up to the present.
  • FUTURE FEAR: Possibility of jumping into another terrible position.
  • DISPLACED ANGER: The economy.

Past Guilt

Blaming actions in the past that you feel are affecting the present. You are currently not feeling 'adequate' to attempt to jump to a new job because of your past failings, lack of knowledge/experience, or some other situation that might have happened to you.

Solution: You can't do anything about it. Stop frustrating yourself because of things that have happened in the past and start dealing with the qualities, experience, and talents that you currently have. Make a list - you will surprise yourself.

Future Fear

Being scared of the future may be real to you, but in reality, a waste of your time and energy. Why? You are predicting the future . . . if you knew exactly what was going to happen, go buy a lottery ticket. We hold ourselves back because we are insecure of what 'might' happen and we begin to concoct elaborate stories in our head to make them real.

Solution: Deal with your anxiety about the future — start making a plan based on reality and move from fear back into a strong secure place in your head and life. Sit down and map out specific goals you want to accomplish and those activities and tasks that will get you there. Add a timetable and you are done!

Displaced Anger

Blaming other people or forces about your misery is a common practice with many of my clients. Because of the marketplace, the economy, your clients, or a crazy boss, you are eliminating all ability to take control of the situation. There are always other options to any situation, unfortunately, we tend to throw them out the window and begin to blame things we cannot control.

Solution: Uncover, understand, and focus on the things you CAN control. Start breaking down your frustrations with outside forces and other people and begin to see opportunities that were hidden from you. The best way to do this is to state your situation, come up with alternatives, and brainstorm options, no matter how crazy or outlandish they are. You'll find that some of these options quickly turn into opportunities.

Start living in the present. You will be much happier and have abundant energy to change where you are NOW.

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Everyone For Themselves OR The Sinking Boat Syndrome.

Years ago (I'm talking 1970's - 80's), there was a common bond that held groups together. Things like citizenship, affiliations, or just plain ethics. Today, all I see in the media, business, and life is a habitual replaying of a sinking ship - everyone for themselves - and screw the rest.

Years ago (I'm talking 1970's - 80's), there was a common bond that held groups together. Things like citizenship, affiliations, or just plain ethics. Today, all I see in the media, business, and life is a habitual replaying of a sinking ship - everyone for themselves - and screw the rest.

We as a nation have to come to grips with reality - our family has been spending too much for too long - and the credit card is due. We can't flip the balance to another card - we have to begin paying down our balance or face bankruptcy, foreclosure and ruin. This is prevalent at the national, state, and local levels. Folks - there are three choices (and only three choices) when it comes to this situation:

  • Increase money coming in (raise taxes).
  • Decrease money going out (reduce benefits).
  • Cut services (employees, depth & breadth of programs).

That's it. It's that simple. Unfortunately both political parties cannot bring themselves to make these hard changes. Why? Because they fear for their political lives AND hope that someone will come along with another credit card to help them bounce the balance.

From a business perspective, there are many managers out there that manage to save their own skin - and no one else's. They are risk-averse and toe the company line like a deer in the headlights. No innovation, no risk, no ideas - and they change direction as often as the wind blows to ensure that they maintain their bonuses and status quo. In business there are three states also:

  • Growing
  • Flat
  • Shrinking

But I maintain that there are two - you are either growing or shrinking - up or down - because flat is not an option for long if you want a healthy company. To grow is to take risks, compete, try new things, grow successful programs . . . think different. I only see this happening in a smattering of large companies and many startups (who will probably eat the lunch of the big fish very soon  . . . Google?).

And this affects our homes, neighbors, friendships too. We are too busy, too unfocused to help one another. It's time we begin to reach out and personally help one another - that's why we are on this earth. Think about it.

I heard that many people are leaving the U.S. because they feel that the government, our states, and our cities are dysfunctional.Why not stay and try to fix it? They are more interested in saving their bank accounts so they can buy another boat.

Bottom line - stop thinking like you're on a sinking ship - because if you do - EVERYONE GOES DOWN. Trust me.

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Blog, Career, Coaching Tip Rich Gee Blog, Career, Coaching Tip Rich Gee

Launching A New Strategy . . .

How is your job search going? Not too good? Why not try something new?

How is your job search going? Not too good? Why not try something new?
Get Tough! The Best Jobs Are Never Advertised™ is a powerful workshop that will not
only change HOW you search for a new position in this economy, but how to motivate
yourself when you hit the frustrating ʻdipsʼ in your search. You will:
• Understand the critical factors that are impacting your job search right now.
• Access and employ bullet-proofing strategies against the economy.
• Ramp up every aspect of your marketing with techniques that will reshape the
landscape of your search.

Get Tough LogoHow is your job search going? Not too good? Why not try something new?

Get Tough! The Best Jobs Are Never Advertised™ is a powerful workshop that will not only change HOW you search for a new position in this economy, but how to motivate yourself when you hit the frustrating ʻdipsʼ in your search. You will:

  • Understand the critical factors that are impacting your job search right now.
  • Access and employ bullet-proofing strategies against the economy.
  • Ramp up every aspect of your marketing with techniques that will reshape the landscape of your search.

Rich will be working closely with Margo Meeker, Connecticut's premiere Psychotherapist and Life Coach — together they will present a compelling workshop that will deliver clear strategies on how to find a job coupled with ideas on how to break through the simple obstacles that hold us back while unemployed.

Currently scheduled for:

Central Connecticut State University (only Rich) Wednesday, December 2, 2009 5:00 PM to 6:00 PM

Temple Beth El in Stamford (Rich & Margo) Wednesday, December 9, 2009 8:30 AM to 11:30 AM

Fairfield Library in Fairfield (Rich & Margo) Wednesday, January 13, 2010 7:00 PM to 9:00 PM

Give us a call today (203.500.2421) to get this program for your organization or institution.
It's a PROVEN winner.
speakingpromo
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Why Most Executives Experience A "Crisis of Confidence".

Many of my clients have been struggling with what I call a "crisis of confidence" — where their inner guide and strong self-esteem are taking big hits during this downturn in the economy.

Many of my clients have been struggling with what I call a "crisis of confidence" — where their inner guide and strong self-esteem are taking big hits during this downturn in the economy. Do you find yourself thinking this during your workday?

"My boss wants to have a morning meeting . . . he's going to fire me . . . I'm going to lose my job . . . I will be out on the street by Christmas."

"Even though we are posting good numbers, the board is never satisfied. Lately, they never warm to any of my accomplishments or ideas. I am on my way out."

"Every day I lose customers . . . and it's seems that my current ones are not purchasing as much as they did last year."

"I can't find a job . . . I don't know where to look . . . we are going to be out on the street by Christmas."

If you do, read below.

In business, there are ups and downs.

FACT #1: The ups are not as 'up' as we think and the downs are not as 'down' as we perceive. FACT #2: When we feel that we have no recourse or ability to affect the outcome, we actually do. FACT #3: All is not lost, in reality, there are many options open to you.

You just don't see them clearly. The problem is that we let the story overcome reality. Why?

Stories are fun. Stories are interesting and easy to remember. Stories are fun to develop, add characters, and grow as time goes on.

Reality is scary. It is fact-based and hard to remember. It sometimes hits you square in the face and that isn't a pleasant experience.

Example — one story (from a current client): "If I call that executive out of the blue, he is extremely busy on a project, will get on the phone and either blow me off or yell at me for wasting his time."

Same Example — an alternate story (that I made up for the same client): "When I call that executive out of the blue, he will listen to my interest in his company, and make an appointment to see me in the next week."

Both are stories — which one are you telling yourself today? Probably the first one. But you will never know if your story will become reality unless you act on it. And that's the paradox — the story prohibits you from acting on it. So I say — stop making up stories and take ACTION.

Just do it. Try it. Make that call. See what happens.

Look at the facts first and banish the story. Logically look at what needs to get done and DO IT.

What does it mean for you? That's easy — you get out of story-land and actually take positive steps to change your situation. What's the worst that can happen? You get fired. But you would probably get fired anyway for doing NOTHING.

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The Future of Work: It Will Pay To Save The Planet.

It's no secret that U.S. workers are in trouble, with the unemployment rate at 8.9% and rising. At the same time, the world faces a long-term climate crisis.

windPresenting Part Seven of a Ten-Part Series on The Future of Work from Time Magazine. By Bryan Walsh at Time.

It's no secret that U.S. workers are in trouble, with the unemployment rate at 8.9% and rising. At the same time, the world faces a long-term climate crisis.

But what if there is a way to solve both problems with one policy? A number of environmentalists and economists believe that by implementing a comprehensive energy program, we can not only avert the worst consequences of climate change but also create millions of new jobs — green jobs — in the U.S. "We can allow climate change to wreak unnatural havoc, or we can create jobs preventing its worst effects," President Barack Obama said recently. "We know the right choice."

What's a green job? It depends on whom you ask. Some categories are obvious: if you're churning out solar panels, you're getting a green paycheck. But by some counts, so are steelworkers whose product goes into wind turbines or contractors who weatherize homes. According to a report by the U.S. Conference of Mayors, there are already more than 750,000 green jobs in the U.S. (See the top green companies.)

Environmental advocates say that with the right policies, those job figures could swell. The Mayors' report predicts that for the next three decades, green employment could provide up to 10% of all job growth. As part of its stimulus package, the White House directed more than $60 billion to clean-energy projects, including $600 million for green-job-training programs. The hope is that capping carbon emissions, even if it raises energy prices in the short term, will create a demand for green jobs, which could provide meaningful work for America's blue collar unemployed.

To some critics, that sounds too good to be true. In a recent report, University of Illinois law professor Andrew Morriss argued that estimates of the potential for green employment vary wildly and that government subsidies would be less efficient — and produce lower job growth — than the free market. "This is all smoke and mirrors," says Morriss. "I don't see how you can replace the existing jobs that may be lost."

The reality is somewhere between the skeptics and the starry-eyed greens. We won't be able to create a solar job for every unemployed autoworker. But with climate change a real threat, shifting jobs from industries that harm the earth to ones that sustain it will become an economic imperative.

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