Gladwell again uses history to reinforce his argument that with the proper planning and doing something different (something that your opposing team (i.e., competition) isn't expecting) even though you are the underdog — you will succeed.
The Best Kept Secret In Business.
Want To Knock It Out Of The Park Every Day At Work? Expect Top Performance.
To Succeed, Sometimes You Need To Change Your Game.
4 Ways to Use "Pull" to Increase Your Success
They assume that the people and resources we need already exist and that the challenge is to find or discover them. Yet each of us may need to further develop our own personal and professional skills before we can even recognize how best to access and attract what we need and want. Said differently, we need to master a third level of pull — the ability to pull from within ourselves the insight and performance needed to achieve our potential and help other people do the same.
To Be A Great Executive — Be Flexible.
Global Crisis Forces Corporations To Look Beyond Quarterly Earnings.
With the US economy in turmoil, Wal-Mart, the nation’s leading retailer boasting more than 144 million customers per week, is taking on a new leadership role. In a country where about one person in three is considered obese and 47 million people are without healthcare, the company is taking a unique stand in educating both its consumers and suppliers.
The Secret of 'The New Marketing' by Seth Godin.
This, in two words, is the secret of the new marketing.
Find ten people. Ten people who trust you/respect you/need you/listen to you...
Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.
If they don't love it, you need a new product. Start over.
Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.
This approach changes the posture and timing of everything you do.
You can no longer market to the anonymous masses. They're not anonymous and they're not masses. You can only market to people who are willing participants. Like this group of ten.
The timing means that the idea of a 'launch' and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big hump, then it tails off) is precisely backwards to what you actually need.
Three years from now, this advice will be so common as to be boring. Today, it's almost certainly the opposite of what you're doing.
Catch Seth at his blog.