How To Become Unfireable – Part Three: It's About Time.

“Life is all about timing... the unreachable becomes reachable, the unavailable become available, the unattainable... attainable." - Stacey Charter Unless you've been living under a rock lately, the business world has been turned upside down and all the rules of the marketplace have changed.

How do you stay alive and kicking? TIMING helps.

I've spoken in front of thousands of executives and the number one question I hear is:

"How do I get everything done? It seems I have no more time."

TIMING'S THREE KILLER MEASURES

1. Length - How long do you spend doing work?
2. Breadth - How much do you do?
3. Depth - How deep you dig into what you do?

LENGTH

Come in early or stay late, it's that simple. Do both and your killing yourself and your life. Do neither and your heading for the unemployment line. Trust me.

I'm an early bird. I got up at 4:30, hit work by 6-6:30, and got in 2.5 hours of extra focus before everyone trundled in by 9-9:30. I left at 5:00 sharp (unless there was an emergency) and did some final catch-up work on the train (30 minutes).

Result: I added an extra 15 hours of work in every week. BAM!

BREADTH

What are your key responsibilities and projects? Which ones aren't? It's that simple — streamline your project load and determine which ones will move you up and which ones are holding you back. You need to be tough on yourself.

Most people whine and moan about their workload because it's too big. Sit down and analyze all of your projects and responsibilities. Then cut the bottom 20%. Odds are they are dragging you down, filling your mind (and your calendar), and will never amount to anything.

DEPTH

How deep do you go within each project or task? How much do you do compared to what you delegate?

"By the time I instruct someone how to do it, I could've done it myself." I hear this all the time. This is death of your job calling.

Use people and technology to help you delegate simpler tasks. High performing executives are good at it — low-performing ones aren't.

Stop being a perfectionist. Every deliverable doesn't need to be perfect. You don't need to deliver perfection every time — it just needs to be DONE. Most of my clients see a 20-30% increase in time and efficiency once they realize this fact.

POST YOUR QUESTIONS OR COMMENTS BELOW

P.S. If you're having problems with timing at work, let's talk. This is one of the main areas I tackle first with all of my clients. If you’re not a client . . . grab your spot now before all the spots for October are taken.

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” - Steve Jobs

The Secret of 'The New Marketing' by Seth Godin.

This, in two words, is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you...

Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.

If they don't love it, you need a new product. Start over.

Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.

This approach changes the posture and timing of everything you do.

You can no longer market to the anonymous masses. They're not anonymous and they're not masses. You can only market to people who are willing participants. Like this group of ten.

The timing means that the idea of a 'launch' and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big hump, then it tails off) is precisely backwards to what you actually need.

Three years from now, this advice will be so common as to be boring. Today, it's almost certainly the opposite of what you're doing.

Catch Seth at his blog.