How Agile Are You?

"50% of occupations in corporations today will no longer exist by 2025." — from Fast Forward 2030: The Future of Work and the Workplace In less than 10 years, we're going to see a massive landscape change in companies, organizational structures, and even customer wants and needs. To succeed you need to be flexible, innovate, and be agile.

For example, 10 years ago, Steve Jobs walked out on stage and introduced the iPhone. At that moment, we couldn't even comprehend how smartphones took over our lives. We now have instantaneous access to a multitude of abilities only dreamed of a few years ago. Thousands of companies have sprung up that deliver physical and virtual products for our smartphones — and they're making billions (Instagram, Snapchat, etc.).

And guess what — it's only going to move faster and faster. So we need to come up with another way of anticipating change, observing the landscape, orient where we fit in, make a quick decision, and take action. We don't have time for five-year plans anymore — we need to cull them down to one-year plans and quarterly updates.

I have a solution for you. It's called the OODA Loop. Developed by military strategist and United States Air Force Colonel John Boyd, the OODA Loop was applied to the combat operations process, often at the strategic level in military operations.

The phrase OODA loop refers to the decision cycle of observe, orient, decide, and act — the approach favors agility over raw power in dealing with human opponents in any endeavor.

In fact, decisions occurs in a recurring agile cycle of observe-orient-decide-act (OODA):

• Observe - What's happening? What's changing? Who's growing? Who's shrinking? OPEN YOUR EYES.
• Orient - Where are you? What is your position in the marketplace? Where do you need to go? Who do you need to engage? SET A FIRM FOUNDATION, SEE WHERE YOU ARE AND WHERE YOU NEED TO GO.
• Decide - Once all facts are in - make a quick decision. Don't prevaricate or procrastinate. DECIDE & STICK TO IT.
• Act - Take action - do what you need to do, see who you need to see, meet who you need to meet, spend what you have to spend. MOVE FORWARD.

If an individual or an organization can process this cycle quickly, observing and reacting to unfolding events more rapidly than the competition — they can "get inside" the competition's longer decision cycle and gain the advantage.

In the next 5-10 years, new jobs will require increased creative abilities, social and emotional intelligence and the ability to leverage AI. Those jobs will be immensely more fulfilling than today’s jobs which are mostly centered on recurring activities with tedious paperwork and red tape.

So if you want to succeed in business — try the OODA method. It works.

Top 10 Tools I Use To Work Anywhere.

Ever since I left my corporate gig (so many years ago), I've had to modify my practice to work on the go and be 100% effective. I can't 'forget' anything, I can't carry around stacks of paper, and I certainly can't lose any important information.

What do I do? I have a number of systems and tools to help me be my best at any time for my clients and also be able to boot up my office virtually — anywhere at anytime:

1. Dropbox

Dropbox is a my online file manager which lets me store up to 100GB, plus it’s also a good way to sync my files across my various work and home computers and mobile devices. I can share files for collaboration, store and share photo and video galleries, and my data will all be safely backed up on Dropbox's secure servers. It connect seamlessly with my file manager, so it acts just like a hard drive — but it's virtual. And when a client needs a big file, I can grant them access to my Dropbox temporarily, let them grab the file, and then lock it down again. It's easy, cheap, and it's never failed me. Check out Dropbox.

2. Crashplan & iCloud

This is my online backup and as my tech team has instructed me, I should have it in two places. So I initially have all of my files regularly backed up to iCloud, Apple's proprietary cloud-based platform. It's transparent and I never notice it working in the background, surreptitiously copying my files and storing them offsite on one of their super-server farms somewhere in Utah. In addition, I use Crashplan, a continuous offsite backup platform with anywhere mobile app access. Even though both have been tested and proven, I have lived through file-loss and hard drive failures, so I have the scars. That's why I use two systems. Check out Crashplan & iCloud.

3. WD 1TB HD & 1TB Portable HD

Now let's move from virtual to actual hard drive backup. This is where I've earned all of my scars. Many years ago, I had an Iomega HD hooked to my laptop and thought the world was all pink and rosy. Then one day, it started to make a funny noise and suddenly, I couldn't access that drive anymore in file manager. All of my files and music were stored on that HD. It took three weeks and $600 to have a service recover most of the info and transfer it to DVD's. Never again. Today, I have two desktop 1TB hard drives from Western Digital (they come highly rated). Their redundancy allows me to ensure if one HD dies, the other has a mirror image at all times. In addition, I carry around a 1TB portable HD to hold many older files that cannot fit on my cherished MacBook Air. Check out my WD 1TB HD and 1TB Portable HD.

4. Macbook Air

My baby. This is the glue that holds my business together. Ever since I started my business, I've been on Apple products. Why? THEY DON'T BREAK. And if there is a problem, Apple is right there on the phone and at the store ready and willing to give me first-class service to fix it immediately. Why the Air? It is ungodly light — it's almost like my iPad. And since it has a 128GB SSD, it boots up within SECONDS. And it's scary fast too. Yes, there is a trade-off with graphics cards and HD space, but all of these weaknesses fall away when you pick it up and start working with it.

The 11-inch Air’s trackpad is still smooth, responsive, and easily the best in its class while the 13-inch display is brighter, clearer, and so vivid over ANY other laptop (other than the retina models). Battery life is phenomenal — I get at least 8 hours on a single charge, so I don't have to run around with my power cord all the time. Check out my Macbook Air.

5. iWork - Pages, Numbers, Keynote

These are the tools which make my business hum. For over 20 years, I worked on a PC and voraciously toiled with MS Office Word, Excel, and Powerpoint. They're great programs, but they're expensive and bloated. Honestly, looking back to my actual usage of each program, it was:

• Word - 30% - I did letters, newsletters, and one-sheet flyers. That's it. No mail-merge.
• Excel - 25% - I ran my financials and linked spreadsheets. But I was no CPA - no pivot tables, etc.
• Powerpoint - 100% - I ran this into the ground and used up all of its features.

Why did I move to iWork? First, it's much cheaper. iWork is $49.00 where MS Office used to run me $300-$400. And no bloatware - each module allows me to all that I could do with Office, but so much more.

• Pages - So much easier to use, the graphics look great, and there aren't a million items to choose from. Fonts are phenomenal and the template layout is easy to execute.
• Numbers - Think of it as Excel Lite. It's perfect for my practice - I never get into trouble and it's easy to develop a quick pie chart or graph for a presentation.
• Keynote - The real power-player of iWork. Hands down superior to Powerpoint - when I give presentations with Keynote, attendees flock to me and ask, "Who does your presentations? I've never seen them before."

Check out iWork.

6. Wordpress

This is the platform I use to run my website, blog to my readers, and get clients. It's robust, the leader in the industry, and it always has additional features to allow me to upgrade immediately. Not only that, it is so easy to use — logon, click 'New Post' and I'm off and running! I use the Thesis template and had Nurenu Brand Marketing design and build it. Check out Wordpress.

7. iPhone & IPad

Too much has been written on both the iPhone and iPad (and today you're probably going to see a lot more). But I use them EVERY day:

iPhone - this is my portable computer. I check it at least once every 10-15 minutes and I use over 70 apps to make my business and personal life easier. I've owned the original iPhone, the 3Gs, and now the 5. All three have been consummate workhorses and have allowed me to be the best coach I can be. Check out the Apple iPhone.

iPad - I use my iPad both as a personal tool (reading, surfing, movies, music) and a professional tool (presentations, training, blogging, email, etc.). Even though I have a Macbook Air, my iPad allows me to instantaneously access information and make decisions within seconds. It too has 60-70 key apps that help me navigate the web for info. Check out the Apple iPad.

8. Go To Webinar

This is my online tool to host my various Masterclasses (Get Tough!, and soon: Bulletproof Your Career & Accelerate Your Coaching Practice) and reach hundreds of members weekly. I can host teleconferences, webinars with presentations, or full video. It's reasonable ($99/month), reliable, and the interface is intuitive. Most competitors to GTW have terrible usability and are all but impossible to use — just ask anyone who uses these tools. Check out Go To Webinar.

9. Get Response

When I started my coaching practice, I used to send out PDF newsletters via email. What I started to find is a severe drop-off of readership because corporate mail servers began to interpret my emails as spam (even though their employees requested them). I had to turn to an automated service. Initially, for many years, I was with a cool service called Emma. They got the job done and their interface and look gave my messages a real elegance. Unfortunately, they became pricey if I wanted to send out multiple messages during a month. I then moved to Constant Contact. I found their interface and design wanting and ultimately realized they were nickel and dime-ing me for every little service. I then found Get Response. The perfect mix of Emma and Constant Contact — taking the best of both worlds and delivering them for less than $20 a month (and it has SO much more!). Check out Get Response.

10. Thule Crossover Sling Pack

I've been professionally working since 1984 and I've carried scores of briefcases, bags, backpacks, etc. back and forth to work. Lately, I've noticed many people pulling back on all the crap we carry and really culling down to what we really need to get the job done. That's why I bought the Thule Sling Pack. It's light, fits comfortably on my back, frees both hands if I need them, and holds ALL the stuff I need to be a traveling professional warrior. It has many pockets and is thoughtfully designed to organize all of the errant cables, pens, papers and electronics I carry. It's sitting on my table as I type (see photo). Check out the Thule Crossover Sling Pack.

Well . . . that's it. I hope you've enjoyed my extended post this morning and it gave you a little insight into the powerful tools I use to keep my practice running smoothly. If you have any questions about any of the tools I listed, feel free to contact me or leave a comment below (I LOVE comments!).

10 Tricks To Get Control Of Your Email.

I say email is dying! New generations are moving towards texting to communicate — I welcome that improvement! But email is still around for the short term — and if you're like me — you get hundreds of emails a day. And if you're like a lot of my clients, it's hard to navigate all that email without a few tricks. So here they are:

1. Eliminate your email alert setting in Outlook or MacMail. If you find yourself watching the email alert bar move up and down or the small circle alerting you to the number of unread emails - you're letting email control YOUR life.

2. Read certain times of the day. Set up times during the day to read your email — say 9 AM, Noon, and 4 PM. Otherwise, do real work. If it's an emergency, let everyone know to call, stop by or text message you with an 'URGENT' or 'IMPORTANT' header.

3. Take action, delete or file. So many people who jump into email and need to jump out quickly tend not to act on emails. They scan and then move on — they know they need to do something with the email, but they don't have the time. So they whip through their list and then rush off to a meeting. If you commit to an email, read it and then act, delete or file. It's that easy.

4. Don't start chain emails, pick up the phone. Even better, instead of writing a long and boring response email (that no one will really read), pick up the phone and take care of the issue immediately.

5. If it isn't filed, trash it. I know it's hard, but kill email whenever you can.

6. Don't print emails — only if you REALLY have too. If you print, you have now brought the electronic into the real world. And you have to now find a place for all those emails. Good luck!

7. Minimal file folders — no parent/child lists. I love it when people have HUGE lists of file folders and sub-folders. Don't you know about search? I use search every day and it works perfectly.

8. Clean up daily. If you decide to file the email, do it immediately and don't let them build up. At the end of every year, I bunch up all of my filed emails and archive them. Guess what? I only access the archive a few times a year. Go figure.

9. Email is a POOR communication vehicle. You have to realize email causes a lot of problems — missed messages, hurt feelings, arguments, unnecessary wasted time, etc. It's NOT 2-way communication. Pick up the phone or stop by the person's office. And if it's really important, set up a (short) meeting.

10. Don't worry. So many people obsess about email — they love to complain about it. A number of years ago, I took an approved sabbatical from work for 30 days (we were allowed those back then). I set up an email rule to let everyone know not to email me (I wouldn't be reading them) and that I would be back in 30 days. Guess what? I still received 3750 emails. Under the advice of my coach, I:

• Took the emails and filed them in their own file folder named 'Sabbatical'.
• I only read emails from my boss to me.
• I only accessed that file five times over the next three months.

Tools That Help Me Perform At 100%.

I am frequently asked about many of the tools I use in my practice. Just a word of warning, this post is definitely not a 'static' list — these tools do change in capability, size and manufacturer. HEADS UP: If you see a tool I'm missing or one you think is better — let me know in the comments at the bottom of this page. Here we go:

Hardware

Macbook Air:  This is MY BABY. I learned on a Macintosh back in the 80's and then spent 20 long years with PC's in corporate. When I started my practice, I immediately moved to Apple. Best decision I ever made. They rarely break or have problems and help is only a phone call or visit away. It's small (13") and thin — but perfect to carry when I travel. (link)

HannsG 27" Monitor: All of us are getting older every year — don't ever skimp on your vision. It's big and has great color — and it just works! Yes I could have bought the Apple Monitor, but it's an additional $800 — and I'm not a graphics person — I'm not picky. (link)

iPhone: I have this wherever I go — even in the shower. When I don't need my Air, my iPhone delivers EVERYTHING I need to stay connected to my office, assistant, and my clients. I just moved from the 3GS to the 5 and I can't be happier! It's the best of the best and at $199 — it's a steal. (link)

iPad: Is this overkill with my Air and iPhone? Not at all. I use it to give demonstrations to small groups or presentations one-on-one with my clients. It boots up instantly and is connected to all of my files. In addition, my family uses it all the time for reading, checking news, and playing games. Guess what Santa is going to bring down the chimney this year? (link)

Western Digital My Passport 1TB: I need this because I only have 128GB of space on my Air. I connect to it daily and have it encased in a CaseLogic case (link) — but it's vital to keep all of my current and old files ready to access. (link)

Western Digital 1 TB: This is my backup — using Time Machine and SuperDuper, I had it partitioned so I have two different images of the same hard drive on my Air. I also keep all my music on it too. (link)

Brother HL-2270DW Printer: This is my workhorse — my $99 B&W printer that pounds out anything I need printed (less and less every day) — but it's there, it works, and it delivers. On paper, labels, cards . . . anything. (link)

Plantronics Headsets: I have two headsets — one for my direct coaching line (link) and for Skype/Webinars (link). They are expensive ($250+) — but they WORK. And I never have any audio issues with them.

Bindertek Binders: American binders STINK. How many times does your 3-ring binder stick, get caught on paper, or just break? Bindertek is the European solution that has been around for decades. 2 rings are better than 3. Trust me — you'll love them. (link)

Thule SlingBack: For many years, I carried around a number of briefcases — all the way from a 007 hard Samsonite case to a Lands End canvas bag to a Ogio computer bag. I realized the bigger they are, the more crap I carry in them. So I culled myself down to a Thule and I've never looked back. And it allows me to have two hands free!  (link)

Software

iCloud: This brings everything together — my iPhone, Air, iPad, and all of my files, music, movies, etc. I know — some of you diehards don't believe in it. But it's worked perfectly for me so far. It keeps all of my files synced (my calendar, contacts and email too!) perfectly — and it's easy to use too. (link)

MacMail: I know, I should use Gmail, but MacMail just works. It's clean and it does EXACTLY what I need it to do without all the bells and whistles. It allows me to archive past emails and access them instantly. I love it. (link)

iCal: This is my lifeline for my business — it allows me to color-code all of my appointments, attach tasks/activities, and save for eternity. (link)

iWork: Keynote, Pages, Numbers — my final Apple entry — but clearly a favorite of mine. I was brought up on Word (too big), Excel (too complex at times), and Powerpoint (my one true love). When Apple introduced iWork, I was intrigued that they had taken the very best of every tool and made them better (and in Keynote's situation — much, much better). I don't need to do mail merges or pivot tables — so I use Pages and Numbers. But for ALL of my presentations — I use Keynote. And the audiences respond and constantly ask, "What presentation software do you use?" Or even better, "Who professionally made your presentation?" (link)

Wordpress: This entire site is constructed within Wordpress — it has REVOLUTIONIZED the way I market and communicate on the web. I have total control of what goes where AND posting new blogs items are super simple. If your site isn't in Wordpress, you are missing out on something BIG. (link)

Dropbox: I worry A LOT. Especially about important files and the ability to access them instantly. Dropbox allows me to easily 'drop' important files, archive key blocks of info, and access them anywhere — on my mac, my iPhone, or iPad — or even at an outside PC. And it just works. (link)

Evernote:  Ever read something on the web and forget where it is? Or want to save a PDF for later reading or dissemination? Or a myriad of other things? Evernote is the answer. (link)

Pixelmator:  I have an eye for graphics but I'm not as talented as a graphic designer. But I do have a need to do slightly complex techniques on images or build logos for my products. And I don't want to spend $600-$800 on Adobe Illustrator or Photoshop. This is where Pixelmator comes in — it's a full function image tool which allows you to modify photos or text in many ways. It's intuitive and it just works. (link)

What Would Happen If You Disconnected From Email?

Take a trip with me. You have your smartphone and you unlink your email settings from your email server, making it impossible to receive email on your smartphone. You could probably still access your email via the browser on your smartphone — but that is so time-consuming, you'd rather not.

Your last email to your team, clients, and colleagues is to let them know you will be checking email at regular intervals during the day while you are at the office and if there is an actual emergency, to call you on your smartphone. But for all intents and purposes, you are not reading or responding to emails when you're not in the office.

What would happen?

1. You might get a few more phone calls.

But that's not a terrible thing. Instead of getting into a viscious email communication chain on some obscure topic, you can probably handle it with a quick 3-5 minute call. And you can group your callbacks and keep them short.

2. You get more organized and focused when you did access your email at the office.*

Initially, it would build up. But as team members, clients, and colleagues would notice, email would cease to be a primary communication vehicle for you. Since you only had a limited amount of time to read your email, you would only focus on those emails that were from key members of your team or were directly sent to you. Anything else most likely can fall by the wayside. *I totally understand if you spend 90-100% of your time away from the office — your smartphone is critical. But what would happen if you just checked emails when you opened your laptop? Or if you checked your smartphone at discreet times during the day and not ALL the time?

3. You would get slower replying to email.

No more quick responses — email is not texting or twitter. In fact, I would ask you not to use those tools either. The whole idea is to limit interruptions to your day to be able to focus on the important and strategic things happening in your life. If it's tactical- or emergency-based use the phone.

4. You would get faster communicating with your staff, clients, and colleagues.

No more long-winded emails — no death-defying email chains that go on forever. Just small phone interruptions (or grouping of phone calls) to connect and engage, manage, or inform. You can get a reputation of fast phone calls, keep them to 1-2 minutes or less and focus on the task at hand and make decisions or take action. Email prolongs debate — how many times have you been put through the email wringer with various vicious email cycles?

A number of clients of mine have done this and they've found a significant lightening of their load AND they are getting more things done. Why?

Email is not a very good communication vehicle.

It takes a long time to compose an email, there are many instances when you do give direction and someone doesn't see it, or the email message is misconstrued in a way where you come of yelling or reprimanding. Bottom line - email is not 'two-way' communication — it's a broadcast medium. In fact, it's worse, when you run into CC: and BCC: transmissions of the same email.

These reactive responses deliver the wrong message — not promoting or pushing projects and people forward — they actually get into email ruts. Trust me — I've been there.

Finally, email turns into heroin for some people. You know who you are — reading your email constantly like a stock ticker — responding instantly to people. How much productivity is wasted with this type of communication? What might be a better way of communicating?

So if you're brave — try unlinking your email today. If you just want to try it, don't check your email at all today — have an email response: "I won't be able to check my email today on my phone, please call me if it's urgent."

Go for it.

The Marketplace Is Changing - Are You Ready?

Over the past 3-4 years I've been watching massive changes take place in the marketplace. Some people see them, some people don't. Unfortunately, many people still act as if these institutions will go on forever. They actually disagree with me (even though they admit that the institutions are in severe decline) and come up with fanciful scenarios that somehow resurrect their position. So without further ado, here are my predictions that will change YOUR LIFE. (this is a long one - be patient!)

Music Stores

Let's start out with an easy one first. Ever since the first iPod, the writing has been on the wall with these stores. They originally handled the move from records to CD's back in the 80's easily, but now with the advent of much cheaper and faster access to music, their time is running out. As each new generational year becomes avid music listeners and purchasers, they turn more to digital and less to more expensive, less selection, and location-based stores.

The last store I went to (Cutler's in New Haven - a wonderful example of a great music store) had cut their real estate and selection in half. In addition, they had increased their inventory of DVD movies, small gifts, and iPod merchandise.

Prediction: I give this industry five years or less.

Movie Purchases & Rentals

This includes location based stores like Blockbuster and mailed-based companies like Netflix. Let's be honest — Blockbuster is toast. They have been making missteps for years now. And Netflix has been jabbing a shiv in their side to do it. Compare outrageous late fees versus renting the movie for as long as you like? It's not even fair.

Now Netflix is harder. They have a great service, incredible selection, and a broad business model. Ultimately though, the idea of mailing and receiving DVD's will become cumbersome in the light of digital transfer over the web (like they have started to do already). It's just a matter of time when they mail less and less and less.

Finally — DVD sales — it's already started. I was in Walmart the other day and saw that they cut down their DVD sales area and increased their "digital appliances" area. Most of their DVD's are at $5, in alignment with Blockbuster who is selling 5 for $20. These are the death-throes for DVD's. I don't think Blu-Ray will make a huge dent either - people are staying on the sidelines for that one too (I am).

Prediction: 2 years (Blockbuster, rentals) and Netflix mail delivery (4 years). DVD's as a format should take no more than 5-7 years to disappear.

Newspapers & Magazines & Books

This is an easy one - they are dying as we speak. If you can't get a magazine subscription for less than $10, you haven't looked very far. Newspapers are so small — advertisers are running away in droves - classifieds are gone (that was 30-50% of their revenue). The whole idea of printing, distributing, and selling paper when I have an iPhone, iPad, and MacBook - it's crazy. It's yesterday's news (catch this great Daily Show spot) that is being quickly supplanted by digital and video counterparts.

Think of students carrying the iPad - not lugging around all those textbooks. Businesspeople on planes and trains. Vacationers by the pool (whoops - maybe they'll have a waterproof one!).

Kindle. Ubook. iPad. Books . . . buh-bye! Which leads us to Bookstores . . . buh-bye! Which leads us to Publishers . . . buh-bye!  What? Publishers too?

New paradigm - authors hire editors to edit their book. The better the editor, the more expensive the service. No publishers. By the way - the idea that publishers actually 'market' the book - don't make me laugh. They only marketed it in bookstores — and oh yes, they are going away. Authors can build a bully pulpit on social media. Just like Abbey Ryan has done for her paintings on eBay. Check her out.

Prediction: Newspapers - 3 years; Magazines - 5 years; Books & Publishers - 10-12 years

Video Games (sold in stores on disc)

Akin to CD's and DVD's - their time is also short. My family are already downloading games on our iPhones (Madden football) - hopefully the iPad will accelerate the whole process. They've always been overpriced - and companies like GameStop are marketplace rip-off artists who take advantage of kids and willing parents. Hope to see them go ASAP.

Prediction: 5 years

Libraries

This is a tough one to write — but I will anyway (I'm going to hell for this one).

Have you been to a library lately? I rest my case. All kidding aside — libraries are wonderful centers of knowledge — but isn't our home or office computer a center of knowledge too? How many times have you gone to the library to find a book and it's just not there? You can place a hold on it, the person doesn't bring it back for decades, and when it finally does come back and they alert you — and your interest has waned. Libraries have tried to keep up — they've added videos and music and events and cappuccino and still these institutions are desolate (okay - there are some that do pull in the kids - but then they've turned into child care centers). You'll only find the errant senior citizen, transient, or unemployed worker. That's it.

And they cost a pretty penny to build, renovate, staff and run. MILLIONS of dollars. Add that most towns have multiple libraries coupled with every school having a separate library too and you are talking serious adult dollars here.

What would happen if everyone had an iPad? And the town digitized all books for "rental"? You can watch movies and music and do research (most good research today is also digital). Maybe the town invested in free wi-fi broadband for the entire town?

Prediction: 10-15 years tops

I know some of these predictions and assumptions might be way off - and there will be stragglers - but it's fun to put it out there and start a dialogue. So please let me know how you feel!

iPhone "Blowback".

Why does everyone hate the iPhone all of a sudden? I have some ideas why:

1. The iPhone CHANGED THE GAME. People don't carry their laptops as much as they used to. It also forced all the other companies to get their butt in gear to compete. Think about it — most smartphones before the iPhone sucked.
2. The iPhone is HUGE. I go to airports and see EVERYONE using the iPhone for movies, music, business, calls, etc.
3. The Google Droid is coming out. Congratulations! I am so happy there is a valued contender to the iPhone. The winner will be the consumer when competition rears its ugly head.
4. It's the natural course of media popularity. For 2+ years, the iPhone has been the darling of all things media. Now it is time for them to drive it into the ground. Makes a good story and people buy papers/watch the news. Media today is not just fickle, it's sometimes FALSE.
5. The Tech World has always hated the iPhone. First, they picked at it because it wasn't based on Windows or Linux (techie's faves). Then they attacked it because it is a closed system and they welcome the Droid because it is an open system. Just wait - when viruses and hidden apps begin to profulgate on these open systems, they will relish in the motherload of security apps for viruses. How would you love to have Symantec/McAfee virus checker on your PHONE?

In the end, there are a lot of players with lots of hidden agendas out there. My experience? Don't ever go by what they are saying. Ask a user or play with the technology yourself — that's the best way to make an informed decision.