If you want to stay off the spreadsheet when Finance says “cut 10 %,” you need to become Un-Layoff-Able—the person whose departure would punch an immediate hole in revenue, innovation, or customer trust.
You need to stay ahead of the curve. So if you do nothing, eventually the marketplace is going to catch up to you and pass you pretty quickly. If you do something slightly different, you’re just staving off the inevitable, it’s catching up soon.
I tell my clients without any sugar-coating: “It’s time for you to leave or make major changes.” But most people don’t want to hear that. They are all comfy with their routine and you know . . . in a few months everything will be fine again.
