Sales

Developing The CEO Within You.

You’re moving on up.

Making your way up the ladder, dodging bullets, using every last bit of your intellect and motivation to deftly ingratiate yourself with key decision-makers.

It’s a high-wire balancing act many executives go through to grab the golden ring. What are some of the techniques used? Based upon many hours of advisory with C-Level clients, here are the two major tenets that bubble to the top:

IQ – Intelligence Quotient (or Tactical Intelligence)

You have to have the chops, the intellect, the experience, and knowledge to make it through the first hurdle. It’s that simple. Many executives whine and complain when they hit a very real glass ceiling, but in the end, it’s their fault. They haven’t done the requisite homework and they’re trying to bribe the teacher with an apple. Bottom line, you have to put in the hours, the sweat and tears to adequately build a firm foundation of tools to leverage in the myriad of situations that arise. Some are:

  • Financial – This is all-important – I can’t tell you how many executives I would watch sit in meeting and clearly see they had no idea what was in front of them on our financial projections. Know this area cold.
  • Operational – Know how the organization works inside and out. Sit at home and map out your operational chain from start to finish. Where are the dependencies? What past decisions are holding the company behind? What areas might take the company to the next level? If you are unsure or unclear about one or more of these connections, talk to your people and LEARN.
  • Marketplace – What’s happening in the outside world? Who are the key players? What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. Think holistically. Get out there and mix with your peers, understand the levers that make the world go round. What is the competition doing and how do you master the game of chess with them every day?

EQ – Emotional Quotient (or Emotional Intelligence)

This is where most C-Level executives fail. What got them to this position (IQ) is now failing them. For some positions (CFO, CIO), all their hard work to make it to the table is now useless when they need to use skills other than IQ:

  • Communication – Communicate clearly and concisely. But communication is a two-way street, you need to listen too.  Listening is an art – shutting your mouth (and mind) to focus your full attention to those who are giving you critical information.
  • Motivation – Every word, every order, every instruction must be nicely wrapped to motivate your people. Of course, sometimes you have to bark, but if you find yourself barking most of the time, step back and see how to manipulate your direct report’s levers so they want to make things happen and not undermine you. How do you grow your direct reports, your staff, and your organization through motivation?
  • Empathy – The hardest one of all – in addition to communication (which is overt), understand those signals to allow you to ‘listen in’ and help your people with their problems and obstacles. Ferret out those signals and dive into what is holding them back and help them. You also have to be patient to allow the natural flow of the company to run it’s course. Too many executives forget there are forces you cannot control.
  • Sales – You have to have the ability to mix all three of these areas together and move people into action inside your organization and outside too (prospects into clients, retention and extension of current clients).

Here’s a great book to read on this topic.

What other elements do you feel play a key role in defining you as CEO material?

10 Tips For More Successful Presentations.

Yesterday, I presented in front of a Fortune 50 organization and spoke on the subject of 'Closing The Sale'. It's a near and dear topic with me and I feel EVERYONE needs to always brush up on their closing techniques. I was so happy to receive hearty applause from the group when I finished — many team members came up to me afterward to shake my hand. During the entire morning, I realized I've 'built-in' a number of successful habits when I deliver presentations and I thought I would relate them to you — so here goes:

1. Pack up the night before.

I check (and double check) all of my files, my laptop, my projector and all of the peripherals/cables needed the night before. I ensure they are packed and ready to go in the morning. I know of so many instances when people forget things for their presentation — a cable, adapter, handouts, etc. and it makes them spin into a tizzy prior to their presentation. Prepare.

2. Arrive early.

Really early. Hours early. I arrived at my location at 6 AM to set up my laptop, projector and to check if everything was ready to go. I can't stress this enough — nothing went wrong, but if something was amiss, I had ample time to repair it.

3. Greet everyone as they come in.

I make it a point to stand by the door to greet people as they enter. It breaks down the 'wall' which develops with presenters and the audience. They get to meet you, ask questions, you can ask questions of them — it's a win-win for everyone. In addition, you can find out more about them and position your talk to their needs.

4. Build an intro slide.

I always have my laptop powered up, my projector running and an intro slide with me welcoming people. Usually my slide would say GOOD MORNING TEAM! It's a nice way to greet people AND it is a great excuse to have my entire setup on and ready to roll for my presentation. I hate when presenters are introduced and they are fidgeting with their laptop, projector, and cables to get everything running.

5. Ask if everyone is 'READY'.

I always begin with a slide (after the title slide and introduction) to stop and ask the audience if they're ready. It jolts them at first but then I get a resounding 'YES!' and their attention is on me and their blood is pumping.

6. Ask a lot of questions.

I make it interactive and ask the audience a lot of questions — "Has this happened to you?" — "How do you feel about this?" It allows me to keep the volley moving between speaker and audience.

7. Use the audience as examples.

During my pre-talk greet with the audience, I get to know their names, professions, and some of their worries. During my presentation, I might use them to reinforce a point I'm making by singling them out and using them in a fictitious example. They always agree with me and everyone around them gets the message — they could be next!

8. Watch the clock.

I always ensure I've locked down the EXACT length and time to present. Hosts ALWAYS try to cut it short, so I make sure I meet with them prior to the talk and clearly define MY time on stage. I then reiterate my start time and end time and in a very nice way let them know not to cut it short. It seems every host has a secret need to let their people out early and I have to head that inkling off at the pass.

9. Always leave time for questions.

Know when to stop and leave time for the audience to expand on what you just presented. Not only does it clear up some things for them, it allows them to flourish you with accolades in front of the audience.

10. Be available after the talk.

I always buffer additional time after all of my speaking gigs to allow the audience to meet me, speak with me, ask questions, and exchange cards. I get a LOT of business that way. So stick around and be available — I find there usually is a line of people ready and willing to reach out and touch you.

Go After Your Best Prospects First.

In business, many of us start out the year targeting hundreds of companies and usually by the last few months of the year, we're scrambling. When the prize is too large, we tend to get discouraged by it's size — too much complexity, too many moving parts, too gargantuan to handle all at once. It's because our vision is in IMAX and it really needs to be like a microscope.

How To Sell Anyone Anything.

Provocative title, isn't it? In all of my 20+ years in corporate marketing, advertising, sales, product management, and training, I found that there is one overarching rule that virtually guarantees a positive response and sale from any prospect — STRUCTURE. I know — there are some salespeople who like everything to be loose, open, and flowing during the sales call. Totally understand.

RUN OUT and Get This Book Today.

I LOVE Michael Port. Okay, I've never met the guy, but I do love his book. When I run into a good business book (and there are a lot of stinkers out there), I promote it. The man is a genius. He not only develops and publishes the bible on "Book Yourself Solid", in it, he links to a workbook which is a very powerful way for one to really LEARN his techniques.

5 Ways To Guarantee A Great Job In Sales.

I have a lot of friends who lost their job and quickly took up with a company that positioned them as an account executive. Unfortunately, when they were 'trained' and 'graduated', they found that it's a cold and cruel world out there. With the exception of their family and friends, they had to cold call all types of people to hawk their wares.