Developing The CEO Within You.

You’re moving on up.

Making your way up the ladder, dodging bullets, using every last bit of your intellect and motivation to deftly ingratiate yourself with key decision-makers.

It’s a high-wire balancing act many executives go through to grab the golden ring. What are some of the techniques used? Based upon many hours of advisory with C-Level clients, here are the two major tenets that bubble to the top:

IQ – Intelligence Quotient (or Tactical Intelligence)

You have to have the chops, the intellect, the experience, and knowledge to make it through the first hurdle. It’s that simple. Many executives whine and complain when they hit a very real glass ceiling, but in the end, it’s their fault. They haven’t done the requisite homework and they’re trying to bribe the teacher with an apple. Bottom line, you have to put in the hours, the sweat and tears to adequately build a firm foundation of tools to leverage in the myriad of situations that arise. Some are:

• Financial – This is all-important – I can’t tell you how many executives I would watch sit in meeting and clearly see they had no idea what was in front of them on our financial projections. Know this area cold.
• Operational – Know how the organization works inside and out. Sit at home and map out your operational chain from start to finish. Where are the dependencies? What past decisions are holding the company behind? What areas might take the company to the next level? If you are unsure or unclear about one or more of these connections, talk to your people and LEARN.
• Marketplace – What’s happening in the outside world? Who are the key players? What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. Think holistically. Get out there and mix with your peers, understand the levers that make the world go round. What is the competition doing and how do you master the game of chess with them every day?

EQ – Emotional Quotient (or Emotional Intelligence)

This is where most C-Level executives fail. What got them to this position (IQ) is now failing them. For some positions (CFO, CIO), all their hard work to make it to the table is now useless when they need to use skills other than IQ:

• Communication – Communicate clearly and concisely. But communication is a two-way street, you need to listen too.  Listening is an art – shutting your mouth (and mind) to focus your full attention to those who are giving you critical information.
• Motivation – Every word, every order, every instruction must be nicely wrapped to motivate your people. Of course, sometimes you have to bark, but if you find yourself barking most of the time, step back and see how to manipulate your direct report’s levers so they want to make things happen and not undermine you. How do you grow your direct reports, your staff, and your organization through motivation?
• Empathy – The hardest one of all – in addition to communication (which is overt), understand those signals to allow you to ‘listen in’ and help your people with their problems and obstacles. Ferret out those signals and dive into what is holding them back and help them. You also have to be patient to allow the natural flow of the company to run it’s course. Too many executives forget there are forces you cannot control.
• Sales – You have to have the ability to mix all three of these areas together and move people into action inside your organization and outside too (prospects into clients, retention and extension of current clients).

Here’s a great book to read on this topic.

What other elements do you feel play a key role in defining you as CEO material?

10 Tips For More Successful Presentations.

Yesterday, I presented in front of a Fortune 50 organization and spoke on the subject of 'Closing The Sale'. It's a near and dear topic with me and I feel EVERYONE needs to always brush up on their closing techniques. I was so happy to receive hearty applause from the group when I finished — many team members came up to me afterward to shake my hand. During the entire morning, I realized I've 'built-in' a number of successful habits when I deliver presentations and I thought I would relate them to you — so here goes:

1. Pack up the night before.

I check (and double check) all of my files, my laptop, my projector and all of the peripherals/cables needed the night before. I ensure they are packed and ready to go in the morning. I know of so many instances when people forget things for their presentation — a cable, adapter, handouts, etc. and it makes them spin into a tizzy prior to their presentation. Prepare.

2. Arrive early.

Really early. Hours early. I arrived at my location at 6 AM to set up my laptop, projector and to check if everything was ready to go. I can't stress this enough — nothing went wrong, but if something was amiss, I had ample time to repair it.

3. Greet everyone as they come in.

I make it a point to stand by the door to greet people as they enter. It breaks down the 'wall' which develops with presenters and the audience. They get to meet you, ask questions, you can ask questions of them — it's a win-win for everyone. In addition, you can find out more about them and position your talk to their needs.

4. Build an intro slide.

I always have my laptop powered up, my projector running and an intro slide with me welcoming people. Usually my slide would say GOOD MORNING TEAM! It's a nice way to greet people AND it is a great excuse to have my entire setup on and ready to roll for my presentation. I hate when presenters are introduced and they are fidgeting with their laptop, projector, and cables to get everything running.

5. Ask if everyone is 'READY'.

I always begin with a slide (after the title slide and introduction) to stop and ask the audience if they're ready. It jolts them at first but then I get a resounding 'YES!' and their attention is on me and their blood is pumping.

6. Ask a lot of questions.

I make it interactive and ask the audience a lot of questions — "Has this happened to you?" — "How do you feel about this?" It allows me to keep the volley moving between speaker and audience.

7. Use the audience as examples.

During my pre-talk greet with the audience, I get to know their names, professions, and some of their worries. During my presentation, I might use them to reinforce a point I'm making by singling them out and using them in a fictitious example. They always agree with me and everyone around them gets the message — they could be next!

8. Watch the clock.

I always ensure I've locked down the EXACT length and time to present. Hosts ALWAYS try to cut it short, so I make sure I meet with them prior to the talk and clearly define MY time on stage. I then reiterate my start time and end time and in a very nice way let them know not to cut it short. It seems every host has a secret need to let their people out early and I have to head that inkling off at the pass.

9. Always leave time for questions.

Know when to stop and leave time for the audience to expand on what you just presented. Not only does it clear up some things for them, it allows them to flourish you with accolades in front of the audience.

10. Be available after the talk.

I always buffer additional time after all of my speaking gigs to allow the audience to meet me, speak with me, ask questions, and exchange cards. I get a LOT of business that way. So stick around and be available — I find there usually is a line of people ready and willing to reach out and touch you.

Powerpoint: Do You Make These 5 Simple Slide Mistakes?

I can't tell you how many BAD presentations I've sat through. Let's just say — a lot. My major pet peeve centers around what your presentation slide background looks like. Now before you start your protestations (i.e., executives from organizations) — I totally understand you might have to stick with an approved slide background. I truly feel sorry for you. I was an executive for 20 years and for all internal (and many external) presentations, I broke the rules. No one ever took me to task — ever.

But here are my thoughts (in no special order):

1. "I have to have my logo on each slide!"

No you don't. Maybe your company requires you to have it there, but if you really looked into it, you probably don't need to.

Most of the time, you will need to begin (and end) the presentation with your logo, but for all intents and purposes, the inner slides will only need the information you're presenting. Now if you need to send/distribute the presentation, that's another story — see #5.

Slide real estate is at a premium and the inclusion of a repetitive logo on each slide (and the accompanying buffer around it) is a WASTE OF SPACE. Remember — the object of each slide is to be open, simple, and uncluttered so the audience can focus on the message. Repetitive logos, slide numbers, dates, and titles are not required.

2. "I have to have my company's colors on each slide!"

No you don't. Think of FedEx - purple and orange - imagine a background of purple and orange. OMG. Your job is to present a message to your audience — not hit them over the head with each slide. We've already dispatched the logo, let's work on the background colors.

When you work with a number of colors, shapes, or repetitive images, you are muddying the message. It's as if the audience is wearing 3D glasses and the movie isn't 3D. When you have a number of colors, shapes, lines, or gradations, it just makes it harder to see the font on the screen. Especially if the gradation moves from light to dark — try placing a phrase in black on a background that has a gradation from white to black. You won't see some of the letters — making it hard to read — equals lost message. It also looks juvenile.

3. "The audience can't see the words on my slide when I project on a screen!"

This happens ALL the time. Why? All projectors, screens, and room lighting are different — so you need to compensate for these changes. What I do is always work with a white background — you can never lose with white. It brightens up the screen, takes advantage of any projector bulb's shortcomings, and keeps people's focus on the screen. In addition, colors look brighter.

You can also use a black (or dark) background. But I find it tends to darken the whole room and adds a somber edge to the experience. Steve Jobs used a slightly-graded background for his presentations — but he had perfect stage lighting. Try it — you might like it. One caution — if you like to use images, sometimes their background is white — so you'll have to do some Photoshop magic to make the background around them transparent. That's why I stick with white.

4. "I have to stick to the 'Powerpoint-approved' template!"

No you don't. Honestly, they suck. They stick with boring fonts, the leading (space between each line of text) is not the best, and their choice of bullets . . . terrible. The only way for you to personalize the presentation (to your subject) is to start fresh and choose your own layout. Once you lock it in — stick with it — it will then be easy for you to replicate again and again and again.

In addition, you don't want your presentation looking generic or like another person's presentation. Candidly, when I see a canned 'Powerpoint-approved' background presentation, I think two things:

1. This person has no idea what they're doing. They're whole presentation is suspect.
2. This person really doesn't care about the look and feel of their presentation. They've rushed it.

5. "Projecting and printing are two totally different deliverables!"

So they can look different. In fact, they can look like two totally separate deliverables. Why?

1. One is for projecting on a screen in front of an audience with commentary from you. The audience is focusing on you and using the slideshow as an accompaniment to bolster your message.
2. The other is for silently reading at one's desk. Two different deliverables. You do need a logo or copyright on each page because the presentation might be pulled apart and distributed to other people. Also, it's frequently printed on white paper, so the use of complex and colorful backgrounds (and fonts) might interfere with the final printed product. In addition, if you have to email it, eliminating most (if not all) images will dramatically affect the size of the emailed file.

I run into these five mistakes at least once a week and it's a train wreck when it happens. In fact, I see a presenter (who is an accomplished academic and speaker) who sabotages their own presentation by making all five of these mistakes.

How To Sell Anything.

During my 20 year tenure working in corporate management, many times I found myself as a product manager. As Wikipedia states, a product manager investigates, selects, and develops products for an organization. That's what I did. As a product manager, you have a number of constituencies to sell to — it's not only the end user 0r customer, but also the account executive or salesperson. They add the 'voice' to your product and either make it grow or die.

After many months on the job, I saw a subtle, yet clear reality began to emerge. There were three distinct groups of people who were my 'audience' - people who instantly got it, people who were on their way to getting it, and people who were obstacles. Let me explain:

The 'Get-It' Crowd

These are the 'platinum' members to your club. When you present your product to them, they instantly 'get it' and want to sell it to other people. They see the inherent qualities of your product, they understand how it works, and they quickly incorporate it into their product line.

What to do: Keep these people close, shower them with affection and acknowledgement, and ensure you listen to them. They will give you critical information about the reality of your product. You can then modify it as needed to make it sell even faster.

The 'Almost-On-Board' Crowd

These are the people who are on the fence. Why? Usually because of a few reasons:

• They are always unsure of new products.
• They need to be sold.
• They need more information.
• They are not focused yet - they just need to focus on your product.

What to do: Reach out to them, educate them, answer their questions, go out on sales calls with them. They just need that one time to see one of their current clients embrace the product and then they're sold. Once that happens, they are on-board.

The 'Negative' Crowd

These are the people who will NEVER get it. Either they are obstinate and will never embrace your product or they feel they have the right mix of products for their client base. In either case, you not only have an uphill battle to wage, you're fighting on Mt. Everest.

What to do: Honestly — don't waste your time with these people. You have enough blood, sweat and tears to expend on the other two groups. I know it's harsh and there is the group of salespeople who say "You never know . . . " — but in the end, even if you convert one person from this group, you could've converted 5-10 in the 'Almost-On-Board' crowd. Cut your losses and don't bother.

If you use these three strategies effectively, you'll find it so much easier (and faster) to get your products to market and in front of the people that matter — your customers.

How To 'Cultivate' New Clients.

Everyone needs new business to survive and thrive. The natural order of most businesses: Clients leave. They defect. They go out of business. They suddenly have no money.  This is normal.

But you need to keep your sales funnel full of possible prospects that slowly turn into converted clients.

You need to be Johnny Appleseed. Johnny (John Chapman) roamed throughout Ohio, Indiana, and Illinois around the turn of the 19th century and introduced apples (and conservation) to everyone he met.

What did Johnny really do? He planted seeds which grew into healthy apple trees. But let's be honest — some seeds never germinated. Some did, but the trees then died off. Other trees never bore fruit.

But that didn't stop Johnny. He kept planting seeds everywhere he went.

You need to do this too.

Most people want clients immediately. That's fine — I like their drive. But it's unrealistic (and sometimes de-motivating) to think clients are going to flock to you.

You need to constantly cultivate clients. What does this mean?

• Get out there and meet people (just like yesterday's video).
• Talk to them, ask them about their business.
• See if you can help them without pushing your products and services.
• Follow up with them regularly. Send them info on topics they are interested in.
• Introduce them to key people that will help them move forward.
• Let them know about what you do.
• Ask them for assistance in connecting you to interested parties.
• Give them something for free — a free trial, a test drive.
• Leave behind your card, a small brochure, an invite to your blog/seminar.

I promise you — they will bite the apple and ultimately become clients. Trust me.

Johnny knew what he was doing — it was a matter of time when the trees started to bear fruit.

The more you seed out there in the 'wilderness', the more opportunities will germinate, grow, and bear fruit.

How long does your 'seed to tree to fruit' sales process take?

Go After Your Best Prospects First.

In business, many of us start out the year targeting hundreds of companies and usually by the last few months of the year, we're scrambling. When the prize is too large, we tend to get discouraged by it's size — too much complexity, too many moving parts, too gargantuan to handle all at once. It's because our vision is in IMAX and it really needs to be like a microscope.

Let's take a different approach — cut your list down to the Top 5 or 10 prospects, formally target them, and deliver the needed tools, support, and focus to make each of the 5-10 sales calls powerful and hopefully successful.

We're talking about the BEST prospects — ones who are highly suited for your products and services — ones you know if you just get in front of them, they will be very interested in your wares.

It's then much easier to measure your success — you can probably target your Top 5 in a single month. It allows you to expend maximum focus on your best possible prospects — the ones who may be the biggest or the best suited to your products.

By doing this, it also allows you to better understand the impediments in reaching your selected companies. Is it your message? Is it your pitch? Is the offering not specific? As you move forward, you will quickly uncover what is really holding you or your sales team back.

If successful, you can always look at the next five or ten targets.

Have you ever focused down to a select set of prospects and suddenly saw success? Let us know!

How To Sell Anyone Anything.

Provocative title, isn't it? In all of my 20+ years in corporate marketing, advertising, sales, product management, and training, I found one overarching rule that virtually guarantees a positive response and sale from any prospect — STRUCTURE. I know — there are some salespeople who like everything to be loose, open, and flowing during the sales call. Totally understand.

I feel there needs to be an underlying structure to your interaction (with the occasional flowing conversation) to ensure your key talking points are communicated, the prospect gets the correct info at the right time, and you have the ability to do a proper close and get a response (and hopefully, next steps).

As an example, I'm going to reveal my complimentary coaching call structure ("open kimono" if you will - I teach this to all of my mentor coaching clients):

The basic structure is:

• Opening - 2-3 minutes (5%)
• Intro - 'Me' - Background/How I Coach - 5 minutes (8%)
• Coaching - 'You' coupled with In-Depth Coaching - 20-35 minutes (33-58%)
• Feedback on Coaching - 2 minutes (3%)
• Close & Next Steps - 15 minutes (25%)

As you can see, the power of my call is in the Coaching — it provides the flexibility and personalization for the client. Everything else is structure. Why the 20-35 minutes? If I feel there isn't a fit (and after 10 years coaching, I can feel this immediately) — I shorten the call dramatically. Why waste their time (and mine)?

Even within each area, I carefully hone what I say to ensure I stick to my schedule AND provide all the 'buy' phrases for the prospect to latch onto.

So when you are selling (and it doesn't matter if you're in corporate or you own a business - you're ALWAYS selling), what is your basic structure?

1. Opening

How do you start the conversation? How do you spin it around and get them comfortable speaking? Opening really means getting them to open-up and feel relaxed speaking with you about a need they might have.

1. Intro

You need to 'credentialize' you and your services/products. They need to quickly understand you are a serious professional, at the top of your game. You also must position your qualities with their needs. All in 5 minutes (8% of the call). Why? No one really cares about you — they want to talk about their situation. But this area is critical - it has to be a 'quick hit' - get in, say what you need to say, and get out.

1. The Product

This is the area you can flow and work your magic. Let them speak about their issues, problems, or needs. LISTEN LISTEN LISTEN. This also gives you the opportunity to position your wares effectively.

1. Feedback

If you've done your work in the previous section, you should get a positive response. If you don't, this is the perfect time to go deeper and find out why they are not aligned with you.

1. Close & Next Steps

I give this area 25% of the time to not only clearly describe the specific offering for the client (with pricing), but to also handle any objections that might crop up. I always end with next steps — a follow-up call, a welcome packet, etc. I NEVER leave the next interaction hanging.

Do you have a well-rehearsed, timed, and successful structure for your sales pitch?

I close 75% of clients I truly want to work with. Do you?

RUN OUT and Get This Book Today.

I LOVE Michael Port. Okay, I've never met the guy, but I do love his book. When I run into a good business book (and there are a lot of stinkers out there), I promote it: The man is a genius. He not only develops and publishes the bible on "Book Yourself Solid", in it, he links to a workbook which is a very powerful way for one to really LEARN his techniques.

I am currently finishing up the book and I am frankly blown away with all the great ideas, tools, and practices he espouses.

First, he breaks up his book into three major sections (to allow my small adult brain to wrap itself around his philosophy):

• Your Foundation - he builds you up to allow you to take on the tasks he instructs you to accomplish.
• Building Trust and Credibility - the building blocks to allow you to get those key clients.
• The Book Yourself Solid 7 Core Self-Promotion Strategies - The seven activities that make things HAPPEN.

Let me get quite specific — here are some of the topics he covers:

• The Red Velvet Rope Policy - Only do business with clients that you really like (and need).
• Why People Buy What You’re Selling - The philosophy behind their actions.
• Develop a Personal Brand - Get specific on what you do.
• How to Talk About What You Do - Be a billboard and spread it to the world.
• Who Knows What You Know and Do They Like You? - Is your current biz model working?
• The Book Yourself Solid Sales Cycle Process - The basic process laid out.
• The Power of Information Products - What works, what doesn't.
• Super Simple Selling - How to sell.

He then covers in-depth:

• Networking
• Direct Outreach
• Referrals
• Web Strategy
• Speaking and Demonstrating
• Writing
• Keep-In-Touch

Bottom line — this book has numerous practical and achievable approaches for those that have an aversion to being sold to or look unfavorably towards the sales and marketing profession due to sorted bad experiences to date.

Pick this up today at Amazon. Michael's web site can be found here.

5 Ways To Guarantee A Great Job In Sales.

I have a lot of friends, colleagues, and clients who lost their job and quickly took up with an organization as an account executive. Unfortunately, when they were 'trained' and 'graduated', they found that it's a cold and cruel world out there. With the exception of their family and friends, they had to cold call all types of people to hawk their wares. And that's all they got from their company.

Here are the 5 (okay I lied . . . six . . . extra credit) tips that I relate to all of my clients when looking at any sales opportunity:

1. It must have a defined territory or product line. There are a million sales positions out there and most of them are not relegated to any type of territory or product line. The problem is that you will (not might, will) get overlapping salespeople hawking the same service or product to the same person or company. And that's a bad thing. It immediately communicates that the product is not interested in solving the company's problem, it's more interested in pushing its product. Any sales position worth its salt must have some sort of defined territory, client level, or product line.
2. It must have a current client base that is handed off to you to begin covering. This is basic sales management. When you take over a territory, product line, or client level, associated clients are apportioned to you. This gives you the running start that you'll need to maintain and excel at your new position. It also throws you right into the line of fire so you learn your craft and products quickly.
3. It must have past customers or clients that can be called on. Every good sales position has a number of prospects that got away or clients that have defected to the enemy. It's your job to go get them back. Unless it's a new company with new products. Then be wary — have them demonstrate planned success in your territory.
4. It must have an opportunity to cold call new clients. Cold calling is standard in any sales position — but it should never be the ONLY way you get clients. Any company that shoves you out into the blizzard with a bunch of hokey brochures to only cold call . . . BEWARE.
5. It must be with a company that spends big bucks on marketing, advertising and promotion. This is a big one. You will be swinging in the wind if your company spends too little or no portion of their budget on marketing. I've worked with many clients who have wondered why they've struck out selling a company's products when no one knows who they represent. For instance, would you buy an iPad without all of Apple's marketing and management of the media?
6. It must have some type of salary base. Any offered position must be positioned as a win-win for both the employer and employee. When the employer takes no risk whatsoever and pays no base salary, they have nothing to lose. But YOU DO. Get them to take a bit of risk too.

Now one opportunity might have some of these offerings and some might have all. Bottom line — the more offerings you get — the stronger the foundation you will have to build a firm and successful sales presence. This isn't my opinion, it's a fact.

Accelerate Your Job Search - Sales vs. Replenishment.

Have you ever sold products? Stood in front of a board of directors and pitched an idea? I have. In sales, there are two types of salespeople — salespeople whose goal is to sell some 'stuff' and salespeople who solve the client's problem. Guess who is more successful?

Why is it then, when most unemployed executives network, connect, and interview, they focus on selling 'stuff' and not solving problems? I call this the Sales vs. Replenishment Model. And it works perfectly when looking for a job.

Replenishment is just what it means - you are there to replenish an open position. And you try your hardest to fashion yourself in a cookie-cutter way to fit into that replenishment model. What happens? You usually fail. Most accomplished account executives know that you can only replenish inventory for so long until your client smartens up (or someone else pitches them a better solution) and cuts/eliminates your order.

True Sales is the ability to listen, learn and understand what issues, problems, and opportunities your clients have and then try to help them solve them with one of your inventory. This clearly applies to your job search. You need to do a massive amount of research prior to your meeting, ask a lot of questions during the initial meeting, and then (and only then) do you present possible solutions to your lunch partner's issues. One might say that this is a cookie-cutter approach to — but there is a lot less shoving a square peg into a round hole.

Bottom line — if you try to replenish, you lower yourself to every other salesperson out there hawking their stuff. If you endeavor to solve one of the company's problems or present an alternate way to do things - you will instantly catch their attention and make a major impression.

Your chances to get that job have now risen dramatically.