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Written By Rich For You.
Grow Your Position In Three Small Steps.
Sometimes we feel trapped at work. Doing the same thing day after day. Handling the same issues, the same malcontents and ultimately getting nowhere. What can you do to move forward?
When I work with teams, I have them perform a lot of teamwork, but I also refocus them on a series of simple exercises to help them grow their position.
I call it Change-Grow-Help. Simply, take a step back and look at what you do all day and think about what three things you can do to make it bigger, better, and more engaging.
CHANGE
What's one thing can I change in my day-to-day work to make it more streamlined, more efficient and effective?
Why CHANGE? Because we get stale. We end up doing things that are easy, familiar, and comfortable. To move forward, we need to mix it up and see where we can make subtle modifications to do things faster and better.
Examples - Kill a meeting, come in a bit earlier, delete that weekly report no one reads, meet with your boss for 5 minutes every morning, streamline your email, etc.
GROW
What's one thing can I do to grow me as an individual who can offer more, perform better, and make more-informed positions?
Why GROW? Because we should be always growing. The attitude of 'I know all I need to know" is a 20th Century behavior. You're going to be left behind VERY QUICKLY. What books, resources, classes can I access to grow myself?
Examples - Take a class, read a book, listen to a podcast/audiobook, meet new people, network, join a club, check out Toastmasters or Dale Carnegie, or (hire a coach).
HELP
What's one thing can I do to help my team, the department, or organization? How can I branch out and make a difference?
Why HELP? If you don't step out of your little cubicle hovel and start making a difference in other parts of the company, you'll stay an unknown and ultimately be forgotten, laid off, or fired.
Examples - Join a committee, start an organization, hold a learning lunch, advertise to your team and visit a conference, start a blood drive, etc.
Image: Royalty-Free License from Dollar Photo Club 2014.
How To Safely Terminate An Employee.
This is a touchy subject guys . . . so stick with me. To terminate and employee is never easy, but when done incorrectly they can become your worst nightmare.
Fortunately (or unfortunately), I work both sides of the fence. I frequently work with clients who are in a bad situation at work with their boss and they've been 'written up'. I walk them through all the scenarios and help them act accordingly. Most of the time, they keep their position.
I also work with clients who own a company (or are a CEO of an organization) and they need to fire someone for cause.
I always advise my clients to speak with an attorney. Especially if you're about to terminate an employee. Because I've seen it all and it ABSOLUTELY can become your WORST NIGHTMARE.
Here are some areas to think about and work with your attorney:
You need to have a broad understanding of the laws affecting terminations — especially the rights of whistle-blowers, the regulations prohibiting discrimination and retaliation, and the laws the can circumvent at-will employment. This is all critical information and you can't leave it to educated guesses — you need to hire the correct resource who has handled this type of situation.
You frequently have to review the benefits of a sound performance management system. If you don't have one in place — GET ONE. Many services, like ADP, can help you in this respect. You have to proactively provide notice of performance deficiencies, understand how to reverse past inaccurate reviews, and determine when you should skip performance management and move directly to termination. Knowledge and resources can help you step lightly and not make a mistake.
You and your management team need to understand how to lawfully reach a termination decision and how to properly document that decision. You have to be directed and/or learn how conduct a termination meeting, prepare for and effectively deal with a volatile employee, determine when severance is appropriate, and determine when to offer a resignation option. Local, state, and federal laws come into play and you have to have the right people in place to ensure you make the correct decisions.
Finally, how do you handle communication after the person has left? How do you communicate the termination to the rest of the team/company without invading on the employee’s privacy? What is the appropriate response to prospective employer inquiries to avoid triggering claims for defamation?
Candidly, every one of these points is a minefield and you need to step very carefully. Only hiring key resources to help map each step will provide successful business continuity and your ability to sleep at night.
If you're looking for a good resource to help — I can recommend a number of services to have a conversation about termination. Just ask.
Extra Credit - Here's a great article from one of my 'great resources' . . . Isaiah Cooper - ENJOY!
Do You REALLY Know What The Problem Is?
John lost his job a few months ago. And for some reason, he has no idea why he was let go instead of someone else. In addition, his interviews are not panning out and he's getting nervous about his available prospects. The clock is ticking. Mary is having a hard time communicating with her new team. For years, she has been an exemplary manager. But for some reason, her new team is not engaging and sometimes petulant. Projects are floundering.
Karen's business is not 8 years old and has been growing year after year. For some reason, it's been hard for Karen to stay focused on key areas of the business. And it's hurting her bottom line. Her bookkeeper is beginning to notice.
I run into clients like John, Mary, and Karen all the time. And I'll be honest, most of the time coaching them WORKS. But every so often, I get a client where there is a major hidden obstacle which eludes us. My coaching is affected and the client is frustrated.
That's where Rich Gee Diagnostic Insight™ comes in.
Rich Gee Diagnostic Insight™ is one of the quickest ways to gain a clear picture into your current and past obstacles, whether they are technical, social, or emotional in nature. This insight can be used to develop appropriate coaching recommendations to Move You Forward.
We Identify YOUR Needs
The combination of proven assessment techniques and live professional evaluations provide a wealth of knowledge about an individual's style of work. What are their values, what drives them, and what are the real obstacles standing in their way. With this understanding, appropriate coaching modifications can be put into place.
We Clarify Barriers To Entry
We will examine your social and professional functioning in light of your current and future milestones and goals. Using this information, we can develop effective strategies for managing people, stress, understanding relationships, controlling impulses, and getting focused at the job at hand.
We Personalize It For You
Rich Gee Diagnostic Insight™ will be tailored to meet the individual needs of your situation. Rich will use a combination of selected assessments, evaluators, and key resources to help you get a better understanding of what drives you and how we can move you forward ASAP.
LEARN MORE HERE >>
Good Service vs. Bad Service - A Parable.
Once upon a time there was a coach. He woke up every morning at 4:30 AM and worked until 5 PM. Some days he worked at his office in Stamford — some days he worked at his home office.
Some days he coached all day long with wonderful clients — some days he was on the road connecting with old and new friends to build his business.
During these wonderful times, this coach would make a small detour and pick up a few foodstuffs for his family (it's the least he could to to help his ravishingly beautiful and infinitely smarter wife).
This day, he stopped off at a supermarket, let's call it Supermarket 'A'. Everywhere Rich went in Supermarket 'A', if he saw an employee stocking the shelf or walking by, they would greet him with a smile and ask if they could help him find something. Many times, they would comment on an item he was purchasing and offer positive comments on how to use it. The store was clean, well-stocked, and had a homey, comfortable feel about it.
Supermarket 'A' provides a station where one could sample new foods and most of the time, the offerings were incredible where the coach would just have to buy the spotlighted item. And today he would do just that.
The best part of this coach's visit was checking out. First, there were three registers open and one of the employees immediately caught the coach's eye and asked, "Ready to check out? I can take you over here!". As they unloaded his cart and scanned each item, they engaged the coach in conversation about some of the items he was purchasing and how his day was going so far. They profusely thanked the coach for bagging and encouraged him to fill out a ticket (a drawing for a free gift certificate) because the coach brought and used his own bags.
With a hearty good-day from the Supermarket 'A's employee at the register, the coach had an extra spring in his step rolling his carriage to the car.
The next day, the coach had to stop at another supermarket, let's call it Supermarket 'B'. Everywhere Rich went in Supermarket 'B', his aisle was blocked by multiple large, wheeled pallets full of boxes. The employees unpacking the boxes all had a unique air that the coach would describe as 'depressed and angry'. They rarely moved out of the way, grunted when they had to and filled in each aisle making travel a torture course for every shopper. Each aisle was dirty and the lighting resembled the inside of a refrigerator — blinding, florescent white.
When the coach reached the pharmacy to pick up a prescription (no worries - it's an allergy) — he had to wait in line (5 customers deep) and watch the pharmacist work behind the counter, answer phone calls, and ultimately step out and assist the next customer. Where it should have taken the coach 2-3 minutes to complete a simple pick-up transaction, he was in line for approximately 12 minutes. That's a long time to spend standing in line. Honest.
Finally, when it was time to check out, there were only three (out of 15 registers) open and all three had lines 5-6 people deep. The coach chose the self-checkout register, scanned his frequent shopper card to get normal pricing on his items, and began to unload, self-scan, and pack up his items in his bag. Guess what? Three items in, the scanner encountered a problem and required a manager to login, reset, and allow the coach to purchase his five items. Unfortunately, there was no manager to be found, so the coach had to wait until one appeared from their break.
With a hearty FU from Supermarket 'B', the coach had an extra slog in his step and rising, burning anger in his neck rolling his carriage to the car.
All kidding aside, what's going on here?
- One establishment gets it, one doesn't (or just doesn't care).
- One has engaged and enthusiastic employees, and one doesn't.
- One has the layout and logistics of selling food nailed, and one doesn't.
- One had a comfortable, homey feel and the other a dirty, clinical atmosphere.
- One had reasonable pricing and great quality, the other high-prices and questionable quality.
Now you might ask, why does the coach shop at Supermarket 'B' and not all the time at Supermarket 'A'? Proximity and convenience. 'A' is far away and takes 30 minutes of drive time. 'B' is five minutes away.
There are a number of lessons to learn here today:
- Availability and convenience do play a major part in consumer's choice. Time sometimes trumps quality, service, and price.
- The way you treat your customers, with even the simplest of transactions, impacts their shopping experience. Bad employees do hurt you.
- Even though people want choice and change, they also like consistency. They don't want to be inundated with 100's of items. Make it easy and simple.
- Making customers wait should be avoided, not embraced by your organization. Even DisneyWorld makes waiting fun.
What's the moral of the story? The coach should (and will) plan out his shopping each week and endeavor to hit Supermarket 'A' on a regular basis.
How to Be an Effective CEO.
It's quite simple - unfortunately, there are many critics, books, and know-it-all's out there trying to 'complexify' (my word) the basic responsibilities of a CEO or C-Level executive.
It's quite simple - unfortunately, there are many critics, books, and know-it-all's out there trying to 'complexify' (my word) the basic responsibilities of a CEO or C-Level executive. It really comes down to three skills:
1. Motivate Your Team This is the most important skill - everyone goes to work, but it's how you manage their expectations, keep them focused, and acknowledge them for their efforts that win the game. This is not a one management-style fits all - you need to directly motivate each direct report on your team AND teach them how they can directly motivate the direct reports on their team. By doing this, motivation will be viral and very successful.
Find out what energizes them - HOW? - Ask them. What do they like to work on? What areas challenge them? What areas do they hate working on? - Help them streamline, delegate, and retire those areas.
2. Communicate & Inform This is the day-to-day stuff and candidly, most executives fail at this skill. Many either forget to communicate/inform or they actually manage by not delivering information - it sounds a little comical - but it's true. It's call management by holding back information.
All you have to do is communicate clearly and ensure that the person or team that you're communicating to not only listens, but they understand your vision, goals, direction or tactics. In addition, you need to inform on a regular basis - keep the team up to date on what's happening and tell them immediately, not after the fact.
More information and increased communication delivers a happy and healthy team.
3. Help Them Get Rid Of Obstacles Finally, your job is to help your people recognize, understand, and bypass regular obstacles that get in their way.
But here's the kicker - you don't do it for them - have them come with possible solutions to the problem, you both discuss it, and they walk away with a strategy to solve their own problems. That is the only way they grow as an executive and you get back much needed time to focus on more important matters.
That's it. If you keep to these three rules, you will find that your life as a C-Level executive will be ever so much easier and more fulfilling. Try it!
Is Your Competition Waving As They Pass You?
On with one of my oldest clients this morning and came up with a spot-on analogy about a lot of organizational management today: Your company is a ship on the open sea and your mission is to navigate and guide it into port.
Your captain (management) wants you to take it in slow and steady, so they hit their schedule perfectly. They don't want to expend any more fuel, any more people, or take a chance by accelerating the ship to get to the port faster. It's the way they've done things for years and they are not changing.
Unfortunately, you're guiding the ship and you're seeing all of the competing ships (and some speedboats) passing you by in the night because they are going faster and using innovative techniques and strategies to beat you.
But the captain doesn't see this, because they're sleeping. But you do — and you tell them everyday that the ship needs to go faster and to develop innovative techniques and strategies like your competition.
The captain disagrees. "Slow and steady will get us into port on-time and on-schedule" (and the captain will be rewarded by management with a healthy bonus if this happens).
But you know the competing ships (and speedboats) will hit port way before you do, unload their cargo, sell their wares quickly, and be off before you realize it.
In addition, when they pass, they are making bigger waves that affect your ship's progress. But the captain maintains a slow and steady approach.
They are NOT LISTENING.
And you're seeing the future of your industry happen RIGHT BEFORE YOUR EYES.
And you're not part of it. You're a spectator. And the competition is EATING YOUR LUNCH.
Sometimes, the captain doesn't notice until it's too late — and then — and only then — they want you to accelerate. But it's too little, too late. And when you tell them, they get mad.
WHAT DO YOU DO? My ADVICE:
Don't open up the throttle — but you should subtly 'click' it forward just enough where management doesn't notice (at first), but where you begin to catch up, pace, and sometimes pass the competition. Add a resource, accelerate the deadline, increase the scope a bit, start a small skunkworks in the basement — but do something.
Also — EVANGELIZE your perspective and strategy all the time. You might be ridiculed at first — but after the competition beats you — you can stand there with a huge 'I told you so' face. They might listen to you next time.
You might get into trouble if management ultimately uncovers what you're doing — but no one was ever fired for doing the right thing and taking a small chance to advance the company forward.
And if you are reprimanded or fired, it makes a great story to tell when interviewing with the competition!
P.S. This happens ALL THE TIME. Think of Kodak, Blockbuster, and Nokia to name a few. What others can you think of?
Are You Crushing It Every Day?
“Love your family, work super hard, live your passion.” - Gary Vaynerchuk, from Crush It! Great words from Gary in one of my favorite books (I require all of my clients to read). He is spot on with this one.
See how he constructs the quote — Family — Work — Passion. Not the other way around.
Unfortunately, many of the C-Level clients I coach work it the other way and find they're not happy, they have a shitty marriage, they never see their kids or their kids hate them, and their only passion in life is putting in mucho hours on the job. Stupid. Stupid. Stupid.
Yes — you've got the three M's — Money, Mansion, Mercedes (or Maserati) — but deep down, you're not happy. Something is missing and time is running out.
So here goes — you can have all three — it's just how you look at them AND how you prioritize them. I am currently working with the CEO/Owner of a top engineering firm and we're currently spinning the sequence around to help him enjoy the benefits of his labor. He's built the organization from the ground up and now it's time to enjoy life!
NUMBER ONE RULE — Family Comes First. No exceptions.
I'm not saying to fill up your calendar with family-oriented activities and let work suffer. Within reason, try to start your workweek by making time for your wife/partner, kids, friends, etc. If there is a baseball game, a romantic dinner, a morning run, hiking at the park — make sure it is recorded and blocked off on your calendar FIRST.
Again, within reason — I understand you work for a living. But taking a vacation day once in awhile is fine, even encouraged. Leave work early to catch your son's or daughter's soccer game. Come in late because you took your family to an early breakfast at your favorite diner. You know, the one where you all sit together with no TV, no smartphones and just eat and talk.
ACTION: Get your assistant in your office right now and start blocking off your calendar. TODAY.
NUMBER TWO RULE — Work Super Hard. But work smart.
I know you work hard. That's how you got to your position in the first place. But what got you to the captain's chair probably won't help you stay happy there. You worked hard, put in the thousands of hours of blood, sweat and tears. You made all the right decisions (and a few stinkers). You made the right connections with the right people. YOU HUSTLED.
Now it's time to sit in the captain's chair and start delegating even more. Don't act like Captain Kirk and accompany the away team on every mission, stay on-board the Enterprise and direct your resources in strategic ways. What got you here isn't going to keep you here for very long without compromising your home life, your happiness, and your health. You're not getting any younger either.
ACTION: Look at all your meetings and start culling them down by 10%. Stop reading every email/text that comes in. Have your assistant monitor your information flow and decide what get priority. They're the gatekeeper — ensure they guard the gate.
Cut down on one-on-ones with everyone — start to develop a sharper pyramid reporting structure with very few people touching you (no more than 5-7) Remember the Godfather? He had three direct reports — his Consigliere (who died - morte), and two Capos — Clemenza and Tessio. That's it.
NUMBER THREE RULE — Live Your Passion. But find what your REAL passion is.
Too many C-Level executives hit the big show and start to abuse the passion that got them there. They forget the fun, innovation, excitement and give in to boredom, politics, and hitting the targets for their buddies on the board. The world becomes pedantic and the passion flows out of them.
They try to make safe decisions and safe moves, and impact their business, their organization, and their customers. They prioritize their bonus, their safety, and their reputation over what's really important. I know it's hard, but sometimes you have to sacrifice the temporary pleasures to fully engage with what really matters. It's not all money (and if you believe it is - READ THIS - another mandatory book I recommend to C-Level clients).
ACTION: Sit down and assess what your real passions are right at this moment. What gets your motor running? What gets you excited about life? What motivates you to do GREAT work? You need to re-establish a connection with your passion and make sure you fill up your enthusiasm gas tank every day.
Are you crushing it every day?
"No excuses. Make it happen." - Rich Gee
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Start Looking For A Job By Mike Rowe.
Powerful words from Mike Rowe (Dirty Jobs host): "Stop looking for the “right” career, and start looking for a job. Any job.
Forget about what you like. Focus on what’s available. Get yourself hired.
Show up early. Stay late. Volunteer for the scut work. Become indispensable. You can always quit later, and be no worse off than you are today.
But don’t waste another year looking for a career that doesn’t exist.
And most of all, stop worrying about your happiness. Happiness does not come from a job. It comes from knowing what you truly value, and behaving in a way that’s consistent with those beliefs."
Mike Rowe is an American media personality, actor and comedian best known as the host of the Discovery Channel series Dirty Jobs. He can also be heard as narrator on a variety of series and has appeared in recurring commercials for Ford Motor Company.
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The 3 A's Of Awesome.
Neil Pasricha's blog '1000 Awesome Things' savors life's simple pleasures, from free refills to clean sheets. In this heartfelt talk, he reveals the 3 secrets (all starting with A) to leading a life that's truly awesome. (Filmed at TEDxToronto.)
Catch Neil's blog here: http://1000awesomethings.com Catch more TED talks here: http://www.ted.com
Image sourced from video.
You've Got The Power.
“You have power over your mind - not outside events. Realize this, and you will find strength.”― Marcus Aurelius, Meditations
"I've got the power. Radical mind day and night all the time, Seven, fourteen, wise, divine, Maniac, brainiac, winning the game, I'm the lyrical Jesse James." — Snap, 90's German pop group
Now I've done it. How do I equate the great Marcus Aurelius with a bad one-hit-wonder pop group like Snap?
Easy. I want you to absorb the first quote with the logical/factual side of your brain and the second with the emotional/passionate part. Because each is important in their own way.
I love Marcus Aurelius. He's THE MAN. I regularly read Meditations to reinforce my personal belief structure. I also let it energize and motivate me to MOVE FORWARD.
What is Marcus really saying here? No one is out to get you. There is no bad luck. You haven't put yourself in a position you can't get out of (most of the time). YOU HAVE THE POWER.
Control your overall thinking (philosophy) and your thoughts (those millions of ideas you get every day). You will quickly realize you have unlimited power to do almost anything in your life or change any situation by just reaching inward and grabbing the strength we all have.
Unfortunately, we tend to focus on the emotional/storytelling side of our brain and let it rule our life and actions. We tell ourselves stories that we are not adequate, we are unlucky, we can never have the good things in life, and on and on and on. We slowly dig a hole full of made up stories when squeezed into a huge ball in our mind, and we find ourselves painted in a proverbial corner.
I run into this frequently with clients. They make themselves believe there is no other option, no alternative, no direction to go. They get frazzled, they lose hope, they break down, and the machine STOPS.
I'm here to tell you there's always another way. YOU have power over your mind. YOU have control over how you react to the outside world. Don't let emotions get the better of you. Here are some suggestions:
- Separate yourself from your current location. If you're at the office, go for a walk. If your at home, step outside into your yard.
- Meditate. Stop thinking of all the bad things. Turn off your phone. Close your eyes and meditate, pray or just clear your thoughts.
- Put your problems in context. Are they really THAT bad? Or are you making them huge and impenetrable in your mind?
- Get focused. When your problem is brought into real focus, begin to think of a number of ways to solve that problem — even if the solution is not in your power at this time.
- Stay calm. Odds are you still have a roof over your head, food to eat and a family to love you. It's not that bad.
- Stop playing the martyr. Most of all, NEVER feel like the world is out to get you. It isn't. It might feel that way, but it just the emotional side of your brain talking.
- Use the emotional side of your brain and power it up with music, dance, art, etc. Fill up your emotional gasoline tank with energy to fuel our thoughts and deliver positive actions.
As Marcus also says, “The happiness of your life depends upon the quality of your thoughts.”
It's All About GRACE.
I was sitting in church last night during our Maundy Thursday service and as I was reading along in the cantata, one word kept popping up. GRACE.
And I realized, we all can do with a little more GRACE in our lives in how we treat other people. Honestly, when was the last time you used the word GRACE in conversation?
As you know, this is a business and career blog — so how do I incorporate GRACE into that?
The definition of GRACE is:
As a noun — simple elegance or refinement of movement or conversation.
As a verb — to do honor or credit to (someone or something) by one's presence.
So here goes:
- When dealing with a direct report, add a bit more grace to the conversation. Show them a bit more refinement in your words. Even if they've done something wrong, try to credit them in some way.
- At a meeting, comport yourself with a little more grace than usual. Listen to what other people say without barging in and giving them your perspective.
- Be grateful you have a business or career and let others know it. Tell your boss or clients how much they mean to you. Honor them.
- When meeting someone for the first time, show them how refined you really are. Don't be pushy, brazen, or assertive — simple elegance will take you far.
- It does matter for any gender: If you're a woman, elegance and refinement come easily to you — use them frequently. People will be impressed and call you a 'sharp' executive. If you're a man, spend a bit more time giving credit or honor to people — they will start calling you a 'true' gentleman.
TAKE ACTION: Over the next week (or two), take a Post-It note and write GRACE on it. Whenever you have an opportunity to interact with another person, add a bit more of YOUR GRACE to the conversation.
You might not only surprise yourself — others will be surprisingly impressed.
I'D LOVE TO HEAR YOUR THOUGHTS ON MY MESSAGE TODAY. SEND ME YOUR MESSAGE BELOW!
10 Simple Tips To Attract The Best Clients.
Getting clients is easy, hard, fun, frustrating, energizing and enervating. Most of all, you never know what to expect — one day no one is saying yes and the next, you close five clients. Here are my ten top strategies I use every day to make clients knock on my door:
Getting clients is easy, hard, fun, frustrating, energizing and enervating. Most of all, you never know what to expect — one day no one is saying yes and the next, you close five clients. Here are my ten top strategies I use every day to make clients knock on my door:
1. Communicate effectively with your potential client base.
You need a killer web site — not just one that sits there. It must actively reach out and grab prospects. So it will take a lot of work, but you'll see results immediately. In addition, design great business cards, brochures (sometimes), and a powerful 30-second talk about what you do.
2. Work with people smarter than yourself.
This has two angles:
- If you don't know how to execute something critical for your business, hire someone. I know it will cost money, but most people think they can do it themselves. Result: it takes forever to build/implement, it's wrong, and then they ultimately hire someone to clean up the mess.
- Get clients who add to your knowledge base — help them in one area, but be a knowledge vampire and suck out key strategies, tips, and avenues you will embed into your company.
3. Develop a networking relationship with your competitors.
I actively court coaches, while most of my counterparts are wary and shun theirs. Not only is it a 'good' thing to do (embrace everyone), but you find the differences between your vocations and allows you to give referrals to one another.
4. Create packages to meet your client’s needs.
The first time out of the gate, you usually have to guess what your clients requires — so you need to remain flexible and change your offerings slowly. Initially, I used to coach for an hour, but found the extra 15 minutes turned into a coffee klatch, so I shortened my sessions to 45 minutes. It's perfect — and if I really need extra time for an extra-special client, I have it.
5. Do pro-bono work for charitable organizations.
The bigger, the better. Not only does it position you in a wonderful light, it throws you into a mix of influencers who truly appreciate your skills. The more visibility you have, the more people know about you. In addition, always take on a number of pro-bono clients each month — it's just the right thing to do.
6. Write an eBook for your target market — and give it away.
You need to harness the knowledge/experience in your brain and spread it out into the marketplace. Most businesspeople tend to hoard it like a miser — successful people freely expose it to the world and clients come banging at their door. It doesn't have to be long — just put a few powerful ideas in a short article, give it a snappy title, and offer it for free on your site. Also, have copies made and hand it to anyone who breathes.
7. Set Up “Power Meetings”.
Master the act of networking with the right people. Most men and women tend to meet with anyone — you'll quickly find out there are many 'time-wasters' who might be fun initially, but in the end, suck valuable money from your pockets (time is money). You know who your target market is (if you don't, call me) — chase and connect with them.
8. Work at least two hours a day to get clients.
"Rich are you crazy?" No, I'm not. You should be meeting, setting up lunches, expanding your website, talking on the phone and a myriad of other strategies to get clients. My motto — if business is good, slowly power down your marketing. If business is bad, rocket up your marketing. But always find at least two hours a day to keep your client pipeline full and healthy.
9. Master the cold call approach.
Face it — ultimately you will need to reach out to strangers to get the business you want. Don't procrastinate and never do it — learn how to reach out to key targets, entice them, and get in front of them. If you do your homework, for every strikeout you will hit a home run (and sometimes a grand slam), trust me.
10. MCA - take massive action.
MCA stands for Massive Client Acquisition — the state of mind where you need to target, hunt, and capture large swaths of your client base. Take the necessary steps to grow your clientele — get out and network, reach out via a killer website, thrill people with your abilities, give away your intellectual capital, wear huge holes in your shoes, and lose your voice from all the talking you will do.
Bottom line: Think like a salesperson — you need to get up every day and get your butt out the door. Stop putting distance between you and your prospects — close the gap and you'll have to begin turning them away.
What else do you do to get clients? If you've tried any of these tools, how did they work?
Image provided by Marjorie Lipan at Flickr.
Why Your Email Is Holding You Back.
I spent the better part of this morning entering in a bevy of business cards into my database so every person I meet can receive my eBlast and other services from me. Candidly, it's not fun. In fact it sucks. But I break it up into manageable piles and quickly do it. I should purchase a business card scanner — but the idea of shelling out $250-$300 for one just makes my blood boil. Until they hit $99 (a reasonable price), I will continue to enter them myself.
I spent the better part of this morning entering a bevy of business cards into my database so every person I meet can receive an eBlast and other info from the mind of Rich Gee. Candidly, it's not fun. In fact it sucks. But I break it up into manageable piles and quickly do it. I should purchase a business card scanner — but the idea of shelling out $250-$300 for a single purpose scanner makes my blood boil. Until they hit $99 (a reasonable price), I will continue to enter them myself. Sorry - it's just me.
Here's my dilemma — most business cards stink, and the biggest 'fault line' item of all is your email address. Why?
Don't Make It Complex.
I hate when people use an algorithm of their name, initials, or cute words to compose their email address. Odds are, I will probably get it wrong when entering it into my database or sending an email to you. The result — "You don't getta No Coke!" (a famous line from Caddyshack) - in other words - you get nothing from me.
I LOVE when people have firstname.lastname@company.com — short, simple, easy to read and understand. Like richgee@richgee.com — I actually repeated the URL in my name. EVERYONE gets it the first time — and I promise you, they probably don't forget it either.
By the way, I totally understand if you work for a corporation whose IT department made the erroneous decision years ago to make a complex email system. I feel for you. I especially love the ones where they require a middle initial (like rcgee@advo.com, my old one) and it you didn't have a middle name, they gave you an 'X'. How much fun is it during initial meetings when clients pick that one up? ("rich.x.gee . . . what does the 'x' stand for?")
Stick With .COM.
Maybe this is my OCD coming out, but I hate it when someone has a .NET or .BIZ or .US or some other weird domain the powers that be dreamed up. Unless you are a non-profit or educational institution (.EDU or . ORG), I am going to write .COM — and if I have to delete and type something else, it says to me you haven't taken the time to go and get a .COM for your business.
If you can't develop an basic URL for your business, buy one - they usually cost between $200-$500, a worthy investment for any business.
While you're at it, purchase your kid's URL's too — it's cheap and they will thank you 10-20 years from now.
Get Your Own Domain.
I don't know about you — but if I see @comcast, @optonline, @aol, @hotmail, or even @gmail, it clearly communicates to me you aren't really serious about your business. Specifically — you are a hobbyist who is running their business part-time or you have no clue about how the web works. Get serious and get your domain immediately.
Make Your Email HUGE.
I hate it when people make their email smaller than their address on their cards. Or they handwrite it on the back of the card because they either made a mistake and have 5000 cards left. Throw them out and lay out your card in this fashion: Name — Company — Direct Phone — Email — Website. No fax number, no multiple numbers, just give me your direct contact line — I also hate it when people have three numbers on their card and I get voicemail on all three. Give me one.
Sorry for this diatribe — but I've been pointing this out for 10+ years and people are STILL making these stupid business mistakes. And then they wonder why they aren't getting business.
What other problems do you have with email addresses?
Image provided by Martin Wessley at Unsplash.
This Guy Just Used Jelly Beans To Change My Life.
You might remember ZeFrank — a really funny and insightful individual. And now . . . Jelly Beans.
You might remember ZeFrank — a really funny and insightful individual.
To Grow Your Business, Leave Your Door Open Whenever Possible.
If you've ever been to college, this is THE small piece of advice that my brother gave me when I went off to school: "If you want to fit in and make a LOT of friends at college, leave your door open whenever possible." Why?
If you've ever been to college, this is THE small piece of advice that my brother gave me when I went off to school: "If you want to fit in and make a LOT of friends at college, leave your door open whenever possible." Why? Because:
- People will wander in.
- You are opening your world to them.
- You are showing them a piece of your universe.
- You are showing them that you are open to their presence (and not closed like a shut door would).
I took my brother's advice and kept my door open whenever I was in my room. It might have impacted my grades a bit, but I was probably friends with 80-90% of the students on campus (it was a small, liberal arts school).
Now let's apply this to your business — how can you "leave your door open whenever possible"? Here are some ideas:
- Be open to your current clients/customers. Make it easy for them to contact and talk to you.
- Ask for feedback often. The most successful businesses are the ones that frequently inquire and act upon customer feedback.
- If you can, meet with your clients face-to-face. I coach primarily over the phone, but I've been breaking that box and meeting with clients in-person. Guess what? They love it!
- Be flexible with your business model. When things are working and you're hitting a wall, leave the door open to new ideas and ways to do things.
- When out in the world, hide the sunglasses, iPod, newspaper. Put on a smile and interact with others. You will find yourself meeting a lot of new and interesting people.
- Ensure that any client/customer touchpoint encourages connection and conversation. Like your website, your business card, your email signature, your brochure. They should all have a direct line to you.
- Use social media (like Twitter, Linked In, Facebook, etc.) to make yourself more available to instantaneous communication with your clients and colleagues.
- Play your music loud to attract others. What I really mean here is to actively behave in a way to encourage others to find you and walk in your location. Have open houses often, invite groups to your location, mix it up with other people!
- Teach your colleagues and team to leave their doors open too. You'll find that many of them have a 'closed door' mentality.
Bottom line, by just leaving your 'door' open, you are opening yourself up to many new exciting and lucrative possibilities that would normally walk right on by.
P.S. If you think of any other "leave your door open whenever possible." ideas, let me know!
Facebook Home? "Really?"
Facebook just released to the press a new initiative to wrap android phones with their own 'home' page experience. Really? I have found my Facebook usage declining precipitously over the past few years.
Okay — the curmudgeon is alive and well this morning. Facebook just released to the press a new initiative to wrap android phones with their own 'home' page experience. It is deeply integrated into the Android environment — to be always 'on' and be the dashboard to your social world. A 'start button' for apps on your Android device.
As they say on Saturday Night Live: "Really?"
I have found my Facebook usage declining precipitously over the past few years. In fact, many people I talk to (even Social Media Czars) say that they are using it less and less too. I even ask kids (14-22) about their usage and they give me a weird look — they never use it.
Why is my Facebook usage declining?
- There are other better platforms out there. Twitter, Pinterest, Instagram, Texting, etc. allow me to stay connected with key people in my personal and business life.
- If I do check Facebook, it's to see if my blog posts are live (confession: I've NEVER closed a client from Facebook) or if I want to wax nostalgic and interact with college friends or hometown photos from years gone by. That's it.
- I hate any Facebook game, poke, snap-on, program that tries to suck you in (and read your usage).
- And on usage, I am on high-alert about how Facebook tracks EVERYTHING you do — catalogs it — and sells it to the highest bidder. I've also am very wise to Google — that's why I use Duck Duck Go for my searches.
- Have you ever seen, clicked-on, or used a Facebook ad? I haven't.
- And then there's Facebook Envy - read this and this. I get tired of seeing all the 'great' things other people are doing - you know who they are - and they use Facebook to advertise their kids, their travels, and their pets. I'd rather read a good book.
- They push things ON you — alerts, ads, snap-ons — all the time.
- It's not an information resource — it's a waste of time. I'd rather use Reddit.
Now back to Facebook Home. Based on the information provided above — why would I want a more expansive, exclusive, and inclusive experience with Facebook? If you eliminate teens, young adults, and professionals, who's really using it?
Housewives/Househusbands, Seniors, and people who are less technologically savvy. Is this a growing market? Housewives/Househusbands are very fickle, the less technologically savvy tend to get more experienced, and seniors die off.
And let's cover their stock opening fiasco, their privacy issues, their ever-changing interface, their bloated code, and wonderful ability to tick anyone off with their presence. Facebook is not a pretty, simple or tight platform to use.
Facebook is doing well right now because there's no direct competition. Google+ is a joke. There is no iOS to Android competition comparison here.
In my opinion, this might be a swing for the fence for Facebook — inculcate themselves into a mobile platform (because their app sucks) to maintain their current pole position.
I don't think it's going to work (let's wait and see if they have to make a de-activate app to wipe it from those phones in the next 6-12 months).
P.S. A confession: I do use the Facebook 'like' app for my posts — I'm trying it out in addition to the basic comment plugin. Not sold on it yet.
The Rules Of Job Hunting Have Changed.
How is your job hunting going? Maybe you need to reassess how you look on the web — it's not just your resume anymore.
Bob Weinstein, a reporter who has interviewed me a number of times on job search, business, and career issues, has hit another home run again yesterday in the Connecticut Post, one of CT's largest newspapers. A whole article about job hunting rules from ME (click image or here to enlarge).
Bottom line:
- Take stock of all social media sites where you have been posting information.
- Step back and view each site with a laser focus — is there anything unprofessional?
- They are looking — especially LinkedIn, Facebook, Google+, and Twitter.
- Use these sites to enhance your professional image and stature in the industry.
A big shout-out to Bob — he's in a rarefied class all by himself - professional, understanding, and informs readers with solid and clear advice.
Are You Good Enough For Shark Tank?
How the TV show "Shark Tank" teaches you how to act and perform when under pressure.
Ever watch the Shark Tank? It's a reality-based TV show which features a panel of entrepreneurs and business executives called "Sharks" who consider offers from other entrepreneurs seeking investments for their business or product. Sometimes it's great, sometimes it's hokey, but in the end. 7 million viewers don't realize major business learnings are occurring right in front of them.
The premise is simple — the entrepreneur has approximately 3-5 minutes to present their business opportunity/invention and the 'investors' then have the opportunity to bid on it (and hopefully make it a raging success!).
Let's look at what you should be taking away from each episode:
Be Prepared
You can immediately tell who has their pitch down and who doesn't. Who are the fakers and who are the 'real' businesspeople.
It's amazing how many people I meet who don't have their act together when it comes to their business or career. It seems like they are drifting through life, allowing the river to pull them along — no paddling, no rudder — and they might be heading for the rocks . . . or the waterfall.
Talk On Your Feet
In Shark Tank, you only have 3-5 minutes to present your product. You have to give the best and most critical information quickly and in a way where your audience immediately understands what you do and what the opportunity is. Many presenters don't have solid pitches and the ability to answer easy follow-up questions.
Handle Obstacles With Aplomb
It's funny when you see the presenter finish their pitch and are aghast when the investors ask penetrating and direct questions. Many presenters stumble, some are defensive, and only a few have the gravitas to handle the pressure and perform.
Face it — you will hit obstacles EVERY DAY of your life and it's how you deal with those obstacles which define each of us for greatness. That's why they call it 'work'. If you are giving a status update to your board or pitching your services to a new prospect — make the assumption that they will ask hard questions. If they do, it means they are really interested!
Be Able To Sell Yourself Anytime
It's so funny when I bump into someone or I meet them at a networking event and they are definitely not prepared to speak with me about what they do. They obfuscate, they skitter, or they quickly skip over their most important deliverable. Guess what? I've lost interest.
How about saying something like — "When people are stuck, I get them moving forward - fast." or "It's hard to fully trust someone today - they all have agendas - I'm the one executives call who they can trust." (this is what I say)
Know Your Financials
This is my main pet peeve — entrepreneurs go on the show with some outrageous dollar amount in mind and no way to back it up. The minute the sharks begin to ask questions, the entrepreneurs stumble and pause. Not good.
If you are pitching a client, know EXACTLY what is behind your number and what it is composed of — so if they ask, you have an answer. Also, be prepared for a counter-offer and the full ability to explain your deliverables.
Know When To Close
I've seen too many people not know when to close — they fumble along and wait for their client to 'make their move'. You see it constantly on Shark Tank — they do their presentation and then the sharks either bow out or make an offer.
When you hear the 'buy' signal — go in for the 'kill' and close. Ask for their business, negotiate the offer up or down, and shake their hand!
Smile & Walk Away
There are many Shark Tank contestants who are rebuffed by the entire team of sharks. It's usually because they have a bad business idea or they didn't present or negotiate well with the sharks.
IMPORTANT: Even though you have a stellar idea, you can kill it with a bad presentation or negotiation style.
If things don't go well during a pitch or job interview — close, smile, and walk away. Don't let it get to you — it was never going to happen. The more upbeat you are, the more the client will think that they just let the biggest fish of their career, get away.
P.S. As you can probably tell, I love the Shark Tank and hope everyone who reads my blog runs off to watch it!
"It was a very good year . . ."
It's a waste of a good year not to review your highs, your successes — your home runs:
It's one of my favorite Frank Sinatra masterpieces:
But now the days grow short, I'm in the autumn of the year, And now I think of my life as vintage wine, From fine old kegs, From the brim to the dregs, And it poured sweet and clear, It was a very good year.
Today is Thanksgiving. It IS the autumn of the year. And I ask my clients and colleagues to look back over the past year and see what was the vintage wine (the stuff which worked) to the dregs (the stuff that didn't).
We're not all perfect — and in my case, far from it. :)
But it's a waste of a good year not to review your highs, your successes — your home runs:
- What new clients, customers or projects did you get?
- Who did you meet and befriend — who grew your business or prominence at work?
- Where did you go? On purpose and by accident?
- When did you do it? Did you plan and act or just bump into it?
- Why did you do it? Were you assigned or asked by a client — and it took you out of your comfort zone?
- How did you do it? What were the steps which made it special?
But it's just as important to step back and look at some of your mistakes, your wrong turns, your plans which went awry:
- What obstacle came out of nowhere and threw you for a loop?
- Who was a waste of time to work with — who hurt you, your business, or career?
- Where did you go where it took a lot of resources and didn't pay off?
- When did it happen — did it happen multiple times? When did you procrastinate or put things off?
- Why did you do it? Were you pushed into it? Did you feel you HAD to do it? Obligation or just laziness?
- How did it affect your career or business? What were the short term and long term effects?
Some people might say "Forget about the past — focus on the present and the future."
From this perspective, I agree. But everyone has to take some time during the year and assess what got them there and ensure they repeat the successes and the actions which streamlined their progress.
And they need to understand the wrong turns and what impact they had on their progress. It's only then you DON'T make the same mistakes again.
In any event, take today and have a relaxing, restful, tasty and filling Thanksgiving.
You've earned it.
LEAVE YOUR QUESTIONS AND COMMENTS BELOW — I'D LOVE TO HEAR FROM YOU!
