I'm So Busy!

Lately, I run into many people who constantly have the same refrain:

“I’m so busy!” or “It's crazy here!” or “I never have the time.” Or my favorite, “I’m so stressed!”

I hate to be critical (as a coach, it’s my job) - but it tells me a lot about you, your personality, and your work habits:

1. You don’t have control of your time or schedule.

People who run around like a chicken without its head tend not to instill confidence with their superiors, peers, team, or customers. What you are telegraphing is that you don’t have control of your schedule and activities. That tells me you’re spending disproportionate blocks of time on the wrong items (not urgent or important) and rushing through areas that are urgent and important.

2. You like to complain and invite people to your pity party.

I hate people like you. Like old people who complain constantly about their maladies, I (and all the people around you) really don’t care about your simple-to-solve issues. Stop using these excuses to complain about things that are happening TO you. Start taking responsibility and change your life by paying more attention to your schedule and priorititizing your activities.

3. You have bad work habits and don’t know how to streamline, delegate or retire duities.

And you’re never going to get a promotion. Too often, when my staff kept complaining about their duties, it told me that they aren’t frequently looking at their workload and streamlining tasks, delegating to their staff (or using technology), or the easiest, stop doing unimportant or lower-echelon activities.

Normally, I have tips after each area to help you stop doing bad things and start doing good things. This week I have one piece of advice: “Stop it.”

That’s it. Try to control you bad behaviors — stop complaining, start focusing on the urgent and important, and start streamlining/delegating/retiring secondary duties.

IF YOU WANT TO LEARN MORE — sign up for a free coaching session with Rich.

How To Charge More For Your Services — Part Two.

In my last post, You’re Not Charging Enough For Your Services, I gave an actual example how other companies have the chutzpah to charge 50 times the price for a service because they can (and do it). They were charging almost $400K to build a website that could easily be built for $8-10K. So you can say this is 'Part Two'. I received a huge response for the post (and a lot of texts/emails/calls from readers - thank you!) who requested a number of techniques to help them raise their pricing. Here's the best part — increasing your price can positively affect people’s perceived value of your product/service.

1. Increase your fees for every new client — I recommend this strategy frequently to my clients. It's the easiest of the bunch — no pressure, no hassle for your existing clients. You don't have to go crazy, but you can jump your pricing by 10-25% and the new client will never know. This works with service-oriented practices where one client will never know your fees for another. Of course, will not work with established or advertised prices.

2. Increase your fees based upon their apparent wealth — This is an oldie, but goodie. If you find out their income, their home/location, their car, or their company/position, you can modify your fees accordingly by upwards of 25%-50%-100%. Trust me, it's done all the time. I know it might be a bit unfair, but if a service-person is standing in front of a 10,000 square foot mansion with three Bentleys in the driveway, they will certainly charge more than the person with a used car in a duplex.

3. Increase your fees by a small percent at a key time in the year — This one is a little harder than the rest, but it is equitable across your entire client list. Bump up your pricing at a certain time of the year and most people either won't notice, acknowledge the increase, question the rise and acquiesce, or defect. If it's a small increase 5-10% and it's done in a personal or professional manner, clients most often never defect. The ones that do leave don't value your services and are looking for the biggest bang for their buck. You probably don't want them as clients.

4. Extend: Provide an extra service — Your prices should be commensurate with the value you are providing. But there might be an additional service or product you can provide where your client will acknowledge the price change but won't care because of the extra service. The product or service might not cost you a lot, but over the long run, the up-charge on services will bring in mucho dollars.

5. Streamline: Reduce your service. Review the entire client/customer interaction from beginning to end. List out every step and deliverable — be very specific and granular. Stack rank each one from most important to least important to the client. Take the bottom step/deliverable and eliminate it. Or if you're a bit queasy about doing that, ask a few clients if they really need or want that deliverable. Most of the time, they don't even know it exists. If you cut out specific steps or deliverables and your clients see no diminution in their service, you are streamlining your product AND saving time and money.

6. Position differently. Add tiers. This is a bit harder than the rest, but the benefit is powerful. Take your offerings/products and re-package them. Add services, combine services, reduce services, move pricing around to sound advantageous and more specialized to the customer, while you save money (or increase fees). This strategy is frequently performed by many service industries in food and merchandise.

7. Change the packaging. A mainstay by manufacturers who dabble with size, weight, quantity, box, etc. Like positioning, you are altering the deliverable in some way to seem bigger, but in reality, it's less (or streamlined). Take a look at your product(s) and investigate how you can alter the packaging to give the appearance of delivering more to the customer.

Some of these suggestions are just suggestions — I'm not here advocating one over the other. Some are 'morally' better than others, but in the end, they're all viable alternatives to going out of business. In my 20+ years in marketing and advertising, these seven strategies are the most employed in the marketplace. Pick the one best for your business and charge more!

Can you think of any other one? I'd love to hear from YOU.

One Simple Phrase That Will Change Your Life.

"If the the grass is greener on the other side of the fence, it’s time to water your own grass." Stop trying to compare yourself to others if you always make yourself feel inferior. Stop trying to yearn for a better job, if you don’t first try to make your current job better. Stop making the same mistake again and again because you focus on others and not on yourself.

Stop trying to keep up with the Joneses in your career. Here are some simple tips to help:

How would you rate how effective you are at your current job?

Not how hard you work, how smart? Remember high school . . . do you get straight A’s? Do you do extra credit to ensure that your GPA is at the top? If not, you won’t do any better at your next job. Take night classes, read books, surf the web for knowledge . . . Start watering this lawn.

How many important people do you know in your company?

Outside of your company? Every lawn needs it’s fertilizer – in addition to watering, you need to add a healthy sprinkling of important connections to make your career grow strong.

Are you adding ‘pizazz’ to the current responsibilities you have?

Take a concerted interest in growing your own lawn first. Take work home and see how you can grow your own plot of land first – who can you influence, who can add fertilizer?

Maybe you need to trim your lawn.

Where can you cut? What activities or tasks can be dropped to focus on the more important responsibilities? Who can you delegate to? Hand off some responsibilities that others might want to do?

Are there old cars or rusting play-sets on your lawn?

Time to brush those errant tasks and hangers-on that tend to waste your time and affect the growth of your lawn. Clear out and retire the obsolete activities and the non-essential meetings that take your eye off your lawn.

Are there idiots at night driving on your lawn, making deep ruts with their truck?

Investigate, isolate, and take care of errant peers, bosses, and subordinates who are sabotaging your efforts to grow a strong and healthy lawn. Shut them out of meetings, don’t talk to them and if need be, escalate to the appropriate areas. Also, put up an electric fence around your property — if they decide to go driving again, they will get a real shock!

Try and take care of your own lawn first . . . you might have the best piece of property on the street and not know it until you take action.

How To Survive In A High Performance Workplace.

Been there, done that. Because of the economy and marketplace, many seemingly normal environments are slowly turning into ‘high-performance’ workplaces (HPW). In addition, if you are working at a startup or within a certain industry (PR, Advertising, Tech, etc.), you might encounter this situation all the time. Here are some tips to help you understand, cope, and succeed in your career:

Compare You vs. Them. Do you fit in this environment? This is usually the first question I ask when clients are not fitting in at their place of work. I first get a good idea about who they are and what a typical day involves and then compare/contrast it with the demands/expectations of their organization. If the two don’t fit, we see how big the chasm is and then decide on next steps. Sometimes, you need to leave.

You are not going to know everything. This is one of the biggest issues many executives run into. In HPW, things/people/projects are moving at light-speed. Decisions need to be made in one-tenth the time and sometimes you’re put on the spot by your boss or peers. You are going to catch yourself saying, “I know that.” or “I’ll handle that”, while deep in the recesses of your head you know you have no idea what they are talking about. This is huge with new employees and young workers. Be honest. Say, “I don’t know,” or “I don’t know, but I can find out.” rather than lying. I find it’s usually worse if you say you do know it and you screw it up. Again, tell the truth.

Streamline everything you do. This is huge — your job is to streamline everything you do to allow you to take on more responsibility and projects. Constantly look at all the elements and see which ones can go away or can be reduced in size, time, or resources. If you do this consistently, you will be regarded as invaluable to the organization and fit in perfectly.

Make things happen NOW. Don’t wait until tomorrow — what can you do right now to move your project, task, or activity along? Who do you need to call? This leads into:

Sit on people to get their part done. This is hard for many people. When working with your peers and team members, it might be difficult to move them faster than their highest gear. Guess what? It’s their job. We tend to forget this — many positions within an organization cater to internal customers, like you. Be demanding, listen to their excuse, but then PUSH. Ask for a due date and hold them to it. Check in before the deadline to see their progress. If they become an obstacle, go around them. I do this ALL the time.

Practice excellent time management. You also need to keep your act in order. If you are sloppy time-wise, you’ll never get anything done on time and that is a death-warrant in a HPW. Figure out some behavior change — Franklin Planner, Pomodoro, Getting Things Done, etc. (just Google: Time Management)— stick to it and use it faithfully. If you don’t, you’ll find yourself falling farther and farther away from the pack and you begin to forget/drop important tasks.

How do you cope in your high performance workplace?

Image provided by SuperFantastic at Flickr.

Work Smarter, Not Harder.

I really didn't mean that. To be honest, to be successful, one needs certain things to happen:

1. You have to hustle. Move faster than your competition and get things done. Take action.
2. You have to be smart. Not only intelligence, but knowledge and street smarts.
3. You have to be lucky. Sometimes it comes from nowhere, but most of the time it presents itself from opportunities you developed.

But there are times when you need to be nimble, agile, and frankly, work smarter. How? Here goes:

Think of all the things you do during the day. The email, the meetings, the people, the stop-bys, the phone calls, the traveling, the commute . . . everything.

Now I want you to take each element and figure out how you can STREAMLINE it. Make it take less time but deliver the same (or increased) result. Let's try each one:

• Email - do you have to read EVERY email? Develop a system to read the important messages and toss the rest.
• Meetings - do you have to go to EVERY meeting? Eliminate one meeting per week - you don't really need to be there.
• People - who are the most important people to your career? Who wastes your time? Start spending more time with the important people.
• Stop-bys - it's nice to have an open-door policy but you have to have time for yourself. Close your door at certain times to get working.
• Phone calls - all calls should be five minutes or less. If it is more complex, you need to meet.
• Traveling - do you really need to go there? Can you video conference in? A conference call?
• Commute - sitting in the car for an hour a day is tiring. Can you listen to motivational CD's? Can you telecommute?

Think outside of the box — you want to work smarter — get the work done in less time without killing yourself.

Over the next few weeks, I will be focusing in on each of these areas - STAY TUNED!

Image provided by H Sterling Cross at Flickr.

How To Be Successful Every Day.

  Time to hit work after a wonderful weekend . . . check your email . . . get ready for all those wonderful meetings . . . and make sure you schedule for all the work coming down the pike this week.

Whoops! Forgot to tell you something . . . Most executives tend to forget that their job isn't supposed to crank out work (okay - that's part of your job - but just follow my thinking for a bit).

You are also expected to IMPROVE. CONSTANTLY.

Of course you work. But to be successful in your position, you need to be a machine. A machine that constantly strives to:

1. Do better.
2. Take on additional responsibilities.
3. Never wear out (keep on running and have a bright smile every day).

But how do you do that? Your schedule is ALWAYS full. You come in early, you stay late, and you bring work home. How are you going to IMPROVE CONSTANTLY?

There are three little letters that will help you do that EVERY DAY:    S   D   R

S = STREAMLINE Regularly look at your workload and apply the 80/20 rule to it. Why? Candidly, if you work day-to-day, you tend to get into little ruts in your work habits, your responsibilities, and your inter-personal connections. Not major ruts - small ones. What eventually happens is that they take over your schedule, eking out more and more time, until you find yourself working 60-70 hours a week and 10-20 hours at home.

These ruts steal precious time from those high-value, high-impact tasks that move you forward quickly. So on a monthly basis, stand back and look at your litany of responsibilities, and make highly critical assessments of each one. See how you can eliminate steps in accomplishing each task. Instead of a report, will an email suffice? Instead of an email, would a quick 2 minute phone call be in line? Instead of a phone call, how about a personal drive-by their office? Cut your email in half by using some quick tips (call me - 203.500.2421).

When you regularly cut small steps out of your responsibilities and accelerate your interpersonal communications, they go faster and get done quicker.

D = DELEGATE Take a close look at your responsibilities and see what ones can be delegated to your staff. Or delegated to technology.

That is your job as a manager - to constantly motivate your team and get them to take on more complex and harder tasks. So give them a taste of what you do. Here's the hint - don't give them the fun stuff - give them the tasks that  you HATE to do. They will feel empowered that they are working on management-level responsibilities and you will have more time for more important things.

Or figure out how technology can come to the rescue. Review reports online rather than printing them out.

You'll find that your day gets more fun and you get to work on the stuff that really matters to your business and your success.

R = RETIRE Which tasks take up a lot of time but don't really deliver the impact that merits their priority?

Begin to prioritize all of your responsibilities and pick off one or two - stop doing them - see what happens. It might be a regular meeting that you have, a report that you do, a task that no one really appreciates. Try it - you might realize that no one notices that it's gone.

Candidly - this one is the hardest one to do - but when you get good at it - you'll find that this step delivers the biggest bang for your buck. Try it!