Sales Calls

Go After Your Best Prospects First.

In business, many of us start out the year targeting hundreds of companies and usually by the last few months of the year, we're scrambling. When the prize is too large, we tend to get discouraged by it's size — too much complexity, too many moving parts, too gargantuan to handle all at once. It's because our vision is in IMAX and it really needs to be like a microscope.