The Best Time To Find A New Job Is When You Don't Need It.

In other words — Always be prepared to leave a job, because your employer is always prepared to leave you. More and more, many companies (not all, mind you) find themselves letting employees go for a number of different reasons. Too young/too old, too much/too little salary, old/new employee, old/new direction, high/low level position are just some of the myriad reasons why people are let go from their place of employment. Sometimes we find ourselves in the crosshairs and next thing you know, you're packing up your desk in a cardboard box.

"About six months ago i was offered a job from a supplier to my company, but I felt decently happy and comfortable working where I was. To my surprise I was laid off from work last week, and am now looking for a job."

You need to be prepared — here are the big six things I tell my happily employed clients to shield them from layoffs:

1. Keep your résumé/LinkedIn profile current and ready to go at a moment's notice.

2. Ask for testimonials when you finish projects/leave divisions/manager's move.

3. Embrace recruiters and interview — you never know what great position you might run into.

4. Develop a robust emergency nest egg (just in case).

5. Build your network — maintain past relationships and grow new ones with key people in your industry.

6. Most important — keep your skills current and focus on in-demand areas.

I hate to say this — the idea of living through a career with the same company seems to be long, long gone. Most people should expect to move at least every 2-3 years. If you don't, your employers will.

In addition, rarely will you experience major jumps in position/salary/benefits at the same organization. Most people experience larger percentage jumps when they move when they still have a job (check out this Forbes article). Waiting for a company to can you to get that severance package is a frequent strategy (especially if it's a big package), but your value in the marketplace is severely reduced.

By the way . . . if you're thinking, "I'm irreplaceable, they can't function without what I know" then you're underestimating an organization's willingness to protect themselves and make haphazard decisions based on human greed and emotions.

Day One on your new job is the first day of your new job search. Never stop looking for better. The minute your current employer doesn't need you, your butt will be out the door. Again, this perspective is not for all organizations, but it does cover the majority out there.

P.S. One final rule — Always backup key email, contacts, and project files (just in case). Most people forget how important this information is until they don't let you go back to your computer and walk you out of the building. So much of your potential portfolio when you're looking for a new job will be gone if you don't save it somehow. Be prepared and always back up to a personal thumb or external hard drive.

Are You Prepared?

Right now, the east coast is bracing for Hurricane Irene to hit. It might be bad. It might be nothing. But it's smart to prepare.

Get everything outside, inside. Batten down the hatches. Extend the leaders from your gutters. Get your generator in order. Fill your bathtub. Radios? Batteries? Prepare a 'big-out-bag' with your important information and necessities — (Go to this site to learn more).

Take the media with a grain of salt — their job is to inform — but sometimes they do their job a little bit too well. It might turn into hype and provide undue stress to you and your family. Pick a trusted information source and stick with it.

Now I'm not the National Weather Service. I'm a coach. So how does this information track to your career or business?

1. Mentally Prepare. This is not the time to lose your mind. If the economy is tough and people are losing their jobs/clients all around you — start to develop contingency plans. The better prepared you are mentally, the better you will react if something bad does happen.
2. Don't Worry — Think — Take Action. Don't get stuck in analysis/paralysis. Once you have a clear direction or strategy in case something does happen, take the appropriate action(s) to ensure you are ready.
3. Don't Get Stressed — Listen to trusted sources of information. Don't play into the myriad of cable channels pushing out the pablum of fear. Click into those outlets who deliver NEWS — and then you develop your OWN opinion.
4. Prepare Your Bug-Out-Bag. Is your resume in order? When was the last time you updated your contact list of colleagues and friends? When did you last connect with your customers? Who are your favorite companies to work for? Who would be a perfect client for you? Start taking action now.
5. Weather The Storm. Keep your cool while things are spinning all around you. Stay flexible and nimble and most of all — keep performing. Don't freeze and hunker down — it's critical you maintain and elevate your performance.

What else can you do to prepare for career/business bad times?

10 Ways To Guarantee Clients.

Okay — let's get down and dirty with this post. You want clients, you know they're out there, and it's just a matter of getting them to see you and closing them effectively. Here are 10 ways you can get A LOT closer to some of your best clients, pull them in, and make them YOURS:

1. Develop Value & Status It's simple: The more expensive a product is, the more the prospect infers better quality. The more it makes them successful, more hip or more accepted by their peers the more they value it. How can you build in value and status into your product offering - from the minute they hear of you to the final closing sale statement?
2. Be Prepared Know who your best prospects are, where they are located, where they go, what they do, when you can approach them, how you can approach them, and the most important — why they need you. If you have these answered (I've taken many of my clients through this in about an hour), your success rate will double.
3. Look Professional You are in business. The more that you define 'business' and the less you define 'hobby', the more successful you will be. Bottom line — you have to spend money to make money. Look the part, dress professionally, carry professionally designed and printed cards, have a professionally produced web site — play the part.
4. Act Confident & Composed First impressions are key — you need to have the right attitude and appearance. Smile, approach the prospect, be the first one to speak, welcome them, smile, look into their eyes, be interested in them, stand straight and tall, stand up/no sitting when meeting, don't carry a lot of bags and SMILE. You know your business cold — act like it.
5. Take Action . . . Frequently So many people get themselves all ready to go out and conquer the marketplace, but are afraid of taking the next step by actually doing it. Get out there and touch your prospects. Make that phone call RIGHT NOW. Send that letter TODAY.
6. Ask Lots of Questions & Listen Make this meeting about THEM, not you. Learn all about their day, their business, their goals, their obstacles, their business interactions, their vendors, their family, and even their shoes. The more that you learn about them, the easier it is for you to position and inculcate your products and services into their life.
7. Deliver Solutions Selectively When I sell a prospect, I don't barrage them with a myriad of offerings and services. I ask questions, listen, and pitch a single solution. If they bite, great. If not, I ask them what's holding them back, and then I either modify my current offering or pitch an alternate solution. Too many people try to show the whole store in one sitting — that's a mistake.
8. Go For The Close Too many people out there don't know how to close. Here are a few simple close phrases that you can use. Remember, once you say it to a potential client, shut up. Let them respond. Too many people blabber on and lose all the power of a perfect sales close. (many of these come from my friends on the LinkedIn Group, Sales Playbook!): - "How does that sound to you?" - "Does that sound fair?" - "When would you like for us to get started?" - "If everything looks good, why don't you go ahead and approve this and I will take care of all the details." - "So, let's do this. I will be here every step of the way to make sure everything goes exactly as we discussed." And my favorite: "Sounds like you want to go ahead with this."
9. Go Above & Beyond Once you get them as a client, don't sit back and catch your breath. This is the most important time to quickly manage their expectations and serve them. Follow up and send them a thank you email and mail a personalized, hand-written card. Endeavor to deliver the first step of what you agreed upon ASAP, exceed their expectations. This one little action will define your relationship for a long time.
10. Be Persistent If they need to think about it, give them space, but ensure that you have a solid follow up date and time to get back to them. If you can, make it an in-person meeting and try to bring additional information or answers they might need to that meeting. If they turn you down, it's usually about fear of spending money or lack of information about your product/service. These are two areas that you can remedy pretty quickly with some basic follow-up sales questions.