The hardest part of any initiative or project is usually getting everyone on-board - mentally and physically. You need the go-ahead and the willing resources to make it happen.
Provocative title, isn't it? In all of my 20+ years in corporate marketing, advertising, sales, product management, and training, I found that there is one overarching rule that virtually guarantees a positive response and sale from any prospect — STRUCTURE. I know — there are some salespeople who like everything to be loose, open, and flowing during the sales call. Totally understand.