ARTICLES
Written By Rich For You.
Building Up From The Ashes.
What would you do if your website burnt down? Not literally, but if some catastrophic purge happened and you lost your entire website — all the copy, images, blog posts, testimonials — everything? You'd have to start FRESH. From the beginning. It would be a lot of work — but you'd get it done. And guess what — it would be better. Fresher. Newer. And it would probably bring in more clients.
Sometimes our career or business tends to get clogged up like an old set of drain pipes. Early on, water flowed through them perfectly — but as time wore on, they got gummed up with tired old slogans, artwork, and promotions.
Why? Because we don't see outside of our bubble.
- "It's good enough."
- "It says what I want it to say — even though I wrote it years ago."
- "That old business card still works — don't change it."
- "Everyone loves my holiday cards — I send the same one every year."
- "I have the perfect sales close — it works every time!"
FACT: If you don't change — you might go out of business or lose your job.
We have to tear down to rebuild. To start anew on a firmer foundation — to reach new customers and clients. To boldly go where no one has gone before.
Spring/Summer is here and it's time to clean house:
- Maybe a new logo is in order. A new font, shape, graphic might add energy to catch people's eyes.
- New coloration for your branding/signage. The wrong color/shade can date your company so quickly.
- A more responsive and attractive website that says less and does more. People don't have time to read pages of copy. Less is more - get right to the point and tell them what they need to know.
- Develop a new filing system for your desk. Make yourself more efficient and clear the decks.
- Clean your systems. Clean/replace your laptop, phone, etc.
- A new wardrobe, hairstyle, glasses, body. Stand back and be critical — maybe that hairstyle from the 80's isn't working anymore (I don't have that issue).
Every company and executive needs to update their image. If you don't, first impressions might turn potential clients and opportunities in the opposite direction. Yikes!
It's 2015! Why Are These Annoyances Still Around?
As you know, I am an avid follower of Reddit and I found this wonderful question posed on AskReddit — here are some of the better responses. Enjoy! Bathroom doors with the handle on the inside. I just washed my hands and now have to grab the same handle after that person didn't????
Why are they still delivering phonebooks to my house?
I always thought we would have separate highways for trucks by now. We have them in some places, but I feel like truckers would have a more enjoyable ride if they weren't dealing with jerks looping in and out of traffic or passing them on the right.
How it takes several days to transfer money between banks. Why does it take FIVE days to transfer money from one bank to another? It's 2015 — how can I deposit a check from my phone, but I can't send money from bank A to bank B instantly?
Commercials that are WAY louder than the show or movie that you're watching. Why can't they be the same volume???
Self check-outs telling me to place the item in the bag. THE ITEM IS ALREADY IN THE BAG.
Anything with batteries, like are we seriously still using batteries in 2015?
Elevators that don't allow you to hit the button again to cancel the call to that particular floor. I love this idea.
Video games that have any load time. I gave it a pass when it was the 90's and new CD technology just came into play.
Glasses. Lasik should cost $199 (for both eyes) and last forever. It's ridiculous that I still wander around on this planet with plastic hanging off my ears. (Contact lens people - don't go there - that's as stupid as glasses).
Businesses that don't take credit cards. I've seen girl scouts take credit cards. That food truck is your livelyhood and you can't invest 5 minutes to set up an account with Square?
The washing, drying, folding basics. Sure machines and soap have improved over the years, but I'm sick of doing laundry (especially for 4 people). I guess I can throw in doing the dishes too. Is there any way my clothes could be put into drawers?
Traffic! People have been driving for 100 years! Why haven't we figured this out yet! Also, riding in the breakdown lane, weaving, and tailgating WILL NOT get you there any faster.
I do find myself bemused at times that the umbrella is the best design we have come up with so far.
Brushing teeth. We've been doing that for hundreds of years — it's time for a pill or sealant to stop all dental horrors. Also — we're still DRILLING??? Pain management??? Pulling teeth with PLIERS???
Pennies. Why haven't these gone away? Nickels aren't far behind. (I've noticed many stores will negate the 1-3 cents that you owe them when giving change).
Any store or restaurant that doesn't have their hours, menu, and prices online. It's 2015 and you have a website — I don't want to drive all the way over there to find out you closed 20 minutes ago. And if we do visit your website, I don't want to use Flash or PDF to read your 'beautiful' menu. Show me what you serve and how much it costs.
I still don't get get how every shower caddy I've had manages to get rusted into oblivion.
Commuting. I have better hardware, and more productivity at home. Why are you making me put my pants on?
DO YOU HAVE ANY MORE? LET ME KNOW IN THE COMMENTS BELOW.