They're Taking You For A Ride.

Today I'm going to rant. Sorry. I started my practice 10 years ago. And every day, I receive multiple "Get Rich Quick" schemes in my inbox.

"Just do this (spend money) and gold coins will fall from the sky." A large part of the digital marketing universe is leading on growing businesses with crazy incremental upsells that make me want to scream when I look at them.

And unfortunately, it's catching too many businesspeople in its cross-hairs.

They're quickly getting burned out, constantly feeling confused, doubting themselves, and secretly wondering if maybe they don't have what it takes to live their dream of a successful business.

The Truth: You have the power. You have the knowledge. You have the ability. 

Here are the three things you need to know how to run a successful business:

1. Work Hard — I'm not saying that you have to kill yourself. But you do have to work harder than you ever did in a corporate job. This is YOUR company — you have to put in the hours and focus to get things done. No goofing around — no surfing, no taking the day off, no long lunches with friends — you should be focusing on your prospects, clients, and product.

2. Be Consistent — Too many people try something and then they get distracted. It doesn't work at first and then they give up. I've been writing articles for 8 years and have 750+ articles to my name. I've been attending a professional business group for over 10 years and I almost never miss a meeting (even though I have an hour's commute and it starts at 7 AM). If you have a good idea or innovative strategy, keep at it — people will notice.

3. Stay away from the "Get Rich Quick" people — if they are so foolproof and powerful, why are those people using them to become multi-millionaires? I love the photo, law, or insurance 'experts' who can help you make seven figures in your first year. If they're so good at what they do — why aren't they still practicing what they preach and raking in the big bucks? Because they failed at photography, law, or insurance and now hawk antiquated systems to novice professionals.

Don't fall for it.

Never, Never, Never Give Up.

This is a quote from the great Winston Churchill. It was given to me many years ago by my oldest brother BIll, when I started my business. It hangs in my office.

What does it mean to me?

• Be consistent. If you have an idea, check it, and follow through on it.
• Be persistent. If you've reached out to a prospect or colleague and they haven't returned your call, keep calling them.
• Be provocative. Stand out from the crowd so you're noticed. It gets harder and harder every year since there are more of us to wade through.
• Be magnanimous. Never give up on a relationship or friendship. Be the one who wears their heart on their sleeve and makes the first move.
• Be intrusive. As I say to my clients, "Be a wood tick — burrow down to get that client, to sell that idea."
• Be true to your philosophy. Just because someone else pooh-poohs your beliefs, doesn't mean your wrong. They probably are.
• Be faithful. Stand behind your friends, colleagues and clients — if they need help or a good word, you should be there for them.
• And finally . . .

Be thankful. You are a wonderful human being. Take pride in what you've accomplished. Look at your mistakes and failures as learning opportunities and grow from them. Focus on your strengths and see how far you can take them. Just a small push can work wonders.

"Never, Never, Never, Never Give Up."

If you have any other additions, let us know! I would love to hear how you feel about this quote.