ARTICLES

Written By Rich For You.

The Three Most Important Words For 2019.

Already hitting small obstacles in 2019? You started out so well and now, for some reason, you seem to be hitting the same wall that you always encounter when you try to make an upward move in your career.

Already hitting small obstacles in 2019? You started out so well and now, for some reason, you seem to be hitting the same wall that you always encounter when you try to make an upward move in your career.

Let’s talk "VCP". It's an old BNI acronym for the words: VISIBILITY & CREDIBILITY = PROFITABILITY. Simply, if you are more visible to the people that matter, you then have an opportunity to show your credibility. And if you succeed in convincing them about your credibility, you then access profitability, or the ability to grow your business.

This simple acronym can easily be applied to executives in corporate or business owners trying to grow their business. We get caught in our career — DOING our business — but forgetting to GROW our business. We forget the simplicity of VCP. For example:

VISIBILITY — When was the last time you stepped out and networked aggressively outside of your contact sphere?

If you're an executive:

  • When was the last time you went to lunch with a key player outside of your group? Do you do it every week? You should.

  • When did you reach out to your peers in your industry (outside of your company) to have lunch?

  • When did you reach out to leaders in your community (not industry) to have coffee/lunch?

  • When was the last time you spoke at an industry meeting? Went to an industry meeting?

If you own a business:

  • Get out and meet people. Your office neighbors, colleagues in your industry.

  • Join a networking group. Make it a regular event.

  • Use signage, brochures, blog, guest speak at client events. Be a billboard for your business.

CREDIBILITY — 

  • Do what you say you're going to do. This is a major dysfunction of many executives and businesses. They say YES to too many things, they over-promise (people pleasers) and under-deliver.

  • Over-Deliver. Always add something special and extra to every client deliverable. Surprise them!

  • Ask past clients and managers to talk you up (i.e., on LinkedIn recommendations).

  • Build up a history of knocking it out of the park. Be assertive, be bold!

If you start with VISIBILITY and add CREDIBILITY, you will quickly encounter PROFITABILITY.

  • Businesses will begin to get more clients, better clients, bigger clients.

  • Executives will begin to get the better projects, more exposure, promotions and more money.

VISIBILITY & CREDIBILITY = PROFITABILITY. Make it Happen in 2019!

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Are You Feeling Guilty At Work?

I'm feeling guilty today. The funny thing is . . . I shouldn't. Every Tuesday, like clockwork, I attend my networking/sales team meeting with approximately 50 people.

It's called BNI (Business Networking International), a worldwide organization where businesspeople meet to learn about their services and deliver hot referrals (CLIENTS) each week. I find it powerful for my business (it delivers 40-45% of my clients each year) and wouldn't miss it for the world. In fact, if you have a business or a product to sell, BNI is THE place to go to increase your bottom line.

What happened?

Today, I'm missing my weekly meeting. I had to double-book a client over my meeting and could not schedule it for any other time this week. They HAD to meet at this time. And I did ALL the right things a BNI member should do:

I notified the leadership team of my absence.

I replace my open spot for the week with a great substitute who will do my commercial.

I let the visitor host team know of my sub so they could list them on our weekly roster.

And I did it all on-time, prior to our meeting.

I still feel guilty. I feel that I'm letting my colleagues down even though I've taken all the steps to ensure my absence is covered this week. Why do I feel guilty?

I feel like I'm letting my BNI colleagues down.

I feel that I'm missing out on something good.

That regular burst of enthusiasm I receive from attending will not be there this week.

Honestly, I shouldn't feel guilty. NOT ONE BIT. Why? Guilt is all about the PAST. And guess what? There's nothing I can do about it. NOTHING. It's in the past.

I've made a decision, I've prepared my absence — I've taken all the steps to ensure I shouldn't feel guilt about missing my meeting. So it's time to confront my guilt and realize I have to live in the present and move on from this 'fake' feeling. Why?

It's holding me back — I'm focusing on something that really doesn't matter.

I'm expending mental and physical energy towards a belief that is not true.

I'm not focusing on the present or planning for the future. This is where I can make serious progress towards my goals.

So the next time you feel GUILTY, remember it's all in the past and there's nothing you can really do about it. Take that guilt and repurpose its energy into the present and future. You will find yourself working faster, better, and with more enthusiasm.

Guilt is a mechanism for us to remember past mistakes so we don't repeat them — don't let it paralyze you.

I'D LOVE TO HEAR ABOUT YOUR GUILT AT WORK. LET ME KNOW BELOW.

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"What would you think if I sang out of tune?"

Yesterday was a powerful day for me. Thursday is my networking day and I met over 100 people starting at 6:00 AM all the way to 8:00 PM. A long day. But I was energized when I got home.

"What would you think if I sang out of tune,Would you stand up and walk out on me? Lend me your ears and I'll sing you a song, And I'll try not to sing out of key. Oh I get by with a little help from my friends." - With a Little Help from My Friends - Lennon/McCartney

Yesterday was a powerful day for me. Thursday is my networking day and I met over 100 people starting at 6:00 AM all the way to 8:00 PM. A long day.

But I was energized when I got home.

Here's a quick synopsis:

5-6 AM - Commute (beat the traffic!) 6-7 AM - Blog at Starbucks, meet new people. 7-9 AM - BNI Networking Meeting - My Sales Force. 9-11 AM - Catchup Meeting with an influential force in Finance. 11-2 PM - Lunch and Brainstorming meeting with a future partner. 2-4 PM - Meeting with a new colleague - helping with his job situation. 4-6 PM - Mastermind/Networking Group - a great time was had by all. 6-8 PM - Client's Grand Re-Opening Celebration - lots of networking. 8-9 PM - Commute home (listen to motivational audiobooks).

I made a lot of new friends and deepened relationships with many current ones.

Bottom line — this is the life-blood of my business and career.

An esteemed colleague quoted Michael Gerber last night, "Most entrepreneurs fail because you are working IN your business rather than ON your business." He couldn't be more correct.

I came home last night with a pile of new business cards, a bunch of referral slips, and a small list of to-do's to get out by the end of the day today.

I made new friends. I deepened relationships with current friends. And I hope I helped a few people along the way.

That's the profession I've chosen — and I love it every single day.

What do you do to make new friends during the work-week?

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