Laid Off? Check This Out.

Recommended by Chris Brogan (he's the best!), this message and movement will ROCK YOUR WORLD.

More than 130,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

www.lemonademovie.com

Five Reasons Why Leaders Fail (& Why Failures Lead).

It's hard to be a leader in today's economy. Add that you need equal parts of courage, vision, empathy, and reality (Peter Koestenbaum's Leadership Diamond) AND get your work done, it's almost impossible. I've reduced my list of hundreds down to five — and here they are: 1. You move from confident to cocky. There is a fine line between confidence and cockyness — my definition:

Confident - fully comfortable in their skin, able to hold their own in most situations, but always willing to learn from others to better oneself. Cocky - fully comfortable in their skin, able to hold their own in most situations, knows it all - and let's everyone know that fact.

Be more humble — keep your mind open to new ideas. This leads me to my next reason:

2. You speak more than you listen. Pontification is a rampant disease of leaders. Candidly, as you move from communicating to pontification, you slowly lose the attention of the very people that you are speaking to. Communication is a two-way street — so feel free to let your people know what you are thinking and impart key information, but please fit in a bit of listening to complete the circle. It will go miles whenever you communicate with your team.

3. You care more about your performance than your team's performance. This primarily affects new managers than accomplished ones, but it does creep in sometimes when times are hard for the company. We all fall back on touting our own laurels rather than bringing up the rear with stories of the real performers of your company — your team. Try to pick one person and one action every so often and message it to the people that matter. It will pay dividends in exposure and good will from your team.

4. You manage upwards significantly more than downwards. A corollary to the previous reason — when we focus on ourselves, we tend to manage upwards to hone impressions of our performance. When we spend time doing this, we tend to forget that our job is to manage our people — which is quite easy to do:

a. Give them the information they need to do their job. b. Motivate them when required. c. Help them get rid of any obstacles.

If you spend more time on your people, everything else will fall into place. If you would like to read more on leadership, read this.

5. You care more about where you're going than where you are. Everyone becomes enamored with shiny objects — add to that a bit of executive ADD, and you tend to look elsewhere for better vistas. I'm not saying not to do this (it's always good to keep your options open), but you also need to pay attention to where you are. Too many executives come onto the scene, make a big splash, pull in a big client or coup, and then immediately get distracted and look for other shores to conquer. Slow down, enjoy the accolades and see if there are bigger beasts to manage where you are — it might pay off in the long run.

Get Ready For Annual Reviews!

It's the most wonderful time of the year . . . Yes — it's that time to prepare for annual reviews. Most leaders look at this as a frustrating zone between a rock and a hard place (is this you?).

Why? On one hand, you're responsible for accomplishing the goals and objectives of the organization — for making sure the job gets done. On the other hand, you have to get that job done with and through other people. And those people have agendas of their own — agendas that sometimes run counter to the goals of the business and your personal expectations.

Add in that everyone thinks that they've done a spectacular job. Mix in the unrealistic expectations of the business (no big raises) and you have a volatile stew of emotions to quell each time of the year. So here's how you do it.

STEP ONE: Schedule all your reviews to occur in one day (this is usually the hardest step). Odds are you should have between 5-7 direct reports (any more and you are not really managing them correctly — a future blog post topic) — so make them 1 hour each — more than enough time. Most executives tend to procrastinate on this step — so get out your calendar and do it! If you can, try to meet offsite so you are not interrupted. I find that office reviews are easily interrupted and that disrupts the entire effect of the review — your personal one-on-one with your direct report.

STEP TWO: Meet with finance/HR and understand exactly how much money you will be working with in 2010. This will allow you to clearly define exactly how much you can increase your team's salaries (and their team's salaries). In larger companies, there usually is a matrix (which I hate) — I feel that the delivery of merit should come from the manager, not HR. At the end of the day, you need to know how big of a bag of money/benefits you have to work with.

STEP THREE: Develop a prioritization schedule of your team — this includes criteria to rank them. I break them up into three areas:

Outstanding Performers (OP) - Your "top of the line" people. They not only get everything done, they surpass your expectations. They are your right hand people (you would be SOL if they left tomorrow). You need to recognize them accordingly.

REVIEW: Keep them happy. Give them the kudos they deserve (and broadcast it to the rest of the team), give them the money (but not too much), and increase their responsibility and exposure in the organization (this is the most important area). Studies show that executives are motivated more by being in on things, exposure, increased responsibility than getting more money. Of course, money is good, but it wears off quickly.

Performers (P) - They do their job. Some do it better and surprise you, some make mistakes that infuriate you. But overall, they get their job done and cause minimal problems. If they left, it would be difficult, but not impossible, to find a replacement.

REVIEW: Your goal here is to turn this opportunity and move these people to Outstanding Performers. This is where the money comes in (show it to them). Acknowledge their work so far and give them more responsibility outside of their area. Recognize their accomplishments and discuss their misses. Your goal is to show them the map to move upwards.

Performance Problems (PP) - They are missing the mark in one way or another. It could be technically — not doing their job correctly OR socially — not communicating, managing, or playing well with others. They could be serial screw-ups, not in the right position, or not doing their job (lazy). They should be reorienting their vision upwards or you will be showing them the door.

REVIEW: These are the most critical. They are either moving up or out. They need to understand what they are doing wrong and show them how to rectify it. These people need to be managed closely — you need to be stern with them (no side conversations). No money — and a possibility that they might lose some money. Usually, PP executives walk away with a task to come back with a plan to do better. Candidly though, this should not come as a surprise to them - if you've been managing them correctly, they should have seen this coming for months. If not, don't wait until the annual review to dress them down.

STEP FOUR: How do you do your reviews?  It's easy (I did this for years and it works like a dream):

Outstanding Performers (OP) - You do these. It's important that YOU personally recognize their performance.

Performers (P) - They do their own. And then you edit accordingly.

Performance Problems (PP) - You do these. It's important that YOU personally provide discipline verbally and in written form.

STEP FIVE: Facts. Facts. Facts. Leave emotion at the door. Every review should focus on three areas: 1. What was expected of them. 2. What they accomplished. 3. How they accomplished it. That's it.

Feel free to add emotion after the review to either congratulate or discipline. My prescription is to increase the congratulations as much as possible and rein in the discipline as much as possible. Just my two cents.

That's it — if you have any questions or comments — let me know!

Reorganize Yourself.

Okay — Thanksgiving is over and you probably are lucky enough to have the day off. Take part of today and devote two hours to reorganizing yourself. Take a fresh look at how you are organized and look for opportunities to improve. You will probably discover several areas where you can eliminate some personal time wasters simply by becoming a little better organized. 1. Throw things away! Yes, even those ticket stubs from your last concert. Ask yourself, "What is the worst thing that could happen if I throw this away?" Most of the time, you can live with your answer, so start filling that wastebasket!

2. If you get heartburn from throwing stuff away, create a "bin of last resort" under your desk. I usually use a Rubbermaid bin to collect the pile. When it fills up, I take the bottom third of the pile and throw it away since I haven't touched any of the papers in 3-6 months. In addition, if you toss something important in there, it's easy to find, because it's in there chronologically.

Happy Tossing!

Business Spotlight: West Star Farms

Every so often, I run into a unique and powerful business offering that I feel is changing the landscape of business as we know it. West Star Farms is one of those businesses. Enjoy!

By Gillian Telling at United's Hemispheres In-Flight Magazine.

“Who ordered the weather?” someone says to no one in particular, as clusters of strangers mill about in a disorderly line waiting to get a cucumber, mint and gin cocktail provided by a local distiller called Death’s Door Spirits. Everyone murmurs in agreement: The weather is amazing-sunny, clear, breezy. The roving outdoor dining outfit Outstanding in the Field has, on this early August afternoon, alighted on the property of West Star Farms, seven miles outside of Madison, Wisconsin. From our perch near the makeshift hilltop bar, everyone watches as a table for 140 is set up in a field below, a bright white tablecloth snaking in between deep green rows of lettuce, scarlet carrots and corn. As gourmet meals go, this tips the scales of casual and pleasant.

“Everyone who brought a plate, please leave them over here!” calls out Katy Oursler, the special events director for the company. As an OITF novice, I didn’t come equipped. I ask the woman in line in front of me if it’s okay. “Oh, sure,” she says. “It just makes for a prettier table if everyone brings a different plate.” (Plus, you bring it home with you when dinner is over, saving the organizers from having to rent flatware or haul it around in the old bus with which they tour the nation. Smart.)

Piles of baguette rounds, sour cherries and three different types of goat cheese have been set out. I fill up a napkin and dig into some of the best chèvre I’ve ever eaten, insisting the women ahead of me try some. But they already know; they made it just three days earlier. Anne Topham and Judy Borree from Fantôme Farm, just down the road, have been producing small batches of the stuff since 1984. With just 14 goats, they sell only locally. “We don’t want to get bigger,” Topham says. “We like staying small. We’re like the opposite of the American dream.” They’re here because tonight’s guest chef, Tory Miller from L’Etoile restaurant in Madison, has been religiously serving their cheese from the first time he tried it, and it plays a part in tonight’s menu. “I love it,” he says, stopping by and saying hello to Topham, who is nicknamed the Godmother of Goat Cheese. “I haven’t found anything I didn’t like it on.” At this point, Oursler and OITF founder Jim Denevan gather everyone around a barn silo to meet our host farmer for the evening and learn about this event, which costs $180 per person.

Ten years ago, as the executive chef at Gabriella Café in Santa Cruz, Denevan was using only locally harvested organic produce long before it became de rigueur. He’d regularly shop for the day’s ingredients at the farmers market, where he chatted up the farmers about their jobs and how they cultivated their crops. Denevan was familiar with farm life; his brother, a hippie 15 years his senior, owns an organic apple farm in nearby Santa Cruz, where Denevan worked during the summers as a teenager. (Bill Denevan was one of the country’s first officially certified organic farmers.)

It dawned on Jim that others might also enjoy knowing how their food was made and where it was coming from, especially since this wasn’t the massproduced fare most of us are used to, but painstakingly grown, cured, churned or raised by hardworking farmers who love and cherish their products. And so he began regular farm nights in 1997, inviting the suppliers of his ingredients to come in and talk about how their harvested bounty landed on the customers’ plates. These farm dinners were such a success that Denevan decided to take the show outdoors, literally setting tables up at the farms themselves. Outstanding in the Field has now spawned multiple copycat ventures, but the original remains the most popular.

Over the years, Denevan has held dinners at any number of magnificent locations: hidden seaside coves, on cliffs overlooking abalone farms, on an island in the Puget Sound where the tide lapped at guests’ feet, in vineyards and orchards and at over 100 organic farms and community gardens around the U.S. Next, Denevan and his team will go global, with dinners in places such as Bali, Italy, Spain, France, Australia and New Zealand.

Because the main goal is to bring the food providers and the guests together, much of each evening is spent meeting and learning about the artisans who provide the food and drinks, and of course, the farm on which the meal is served. “Let’s hear it for the farmer!” Denevan calls out, and everyone cheers as he introduces West Star’s George Kohn, a shy, Santa Claus- looking fellow in dungarees. Kohn recalls how he and his wife bought the 40-acre farm in ‘93 and have come to grow around 90 varieties of crops, the majority of which are distributed among 76 families through the local community-supported agriculture group, or CSA. Kohn says he’s so serious about organic farming that if he has the slightest suspicion some crops were accidentally sprayed by the neighboring farm’s airplanes, he has them tested or just throws out the whole batch. He takes us on a complete tour of the farm, stopping to show us cucumber plants treated with a granular form of coyote scent “to keep out the raccoons.”

During the tour, it’s hard not to notice chef Tory Miller chopping multicolored tomatoes in his makeshift kitchen, which consists of two propane tanks and portable grills. The walk around the farm builds up our appetites, and everyone scrambles to the table when dinnertime is announced, free to grab chairs wherever they like.

“Hey, New York!” someone calls out in my direction. “Come sit over here!” My tablemate turns out to be an excitable film producer named Cody who lives in Minneapolis and keeps us all entertained with stories about growing up the son of Montana farmhands, not knowing until he was a teenager that vegetables could actually be bought in stores. The wine is poured liberally, and the first part of the five-course dinner comes out familystyle, in a big bowl: West Star Farm beets topped with Anne and Judy’s “La Roche” cheese, dressed with smoked almonds, white balsamic and wildflower honey.

This is followed by those bright tomatoes we eyed during the tour, topped with Willow Creek pork belly and arugula. The proprietors of Willow Creek roam around, talking about their business. One’s a fourth-generation hog farmer; the other has secret recipes for Polish kielbasa that have been passed down for more than 100 years. The belly is followed by their pork loin atop a sweet corn tamale with dark chocolate mole sauce, and after that comes another main dish of Fountain Prairie Farm ribeye. In between collective exclamations of “yum,” “mmm,” and “ohmygod you have to try this,” conversation is easygoing, 137 strangers bonding over the unique experience of eating well in such an unusual setting.

Meanwhile, the sun has set and a bright moon appears. Thousands of flickering fireflies surround us. Denevan, increasingly relaxed now that most of the work is done, chats with the guests about his life touring the country and setting up dinners. He stops at our section of the table and regales us with the tale of a recent dinner in Minneapolis, during which dessert had to be served in the greenhouse when a thunderstorm came out of nowhere and drenched the farm. “It was maybe the most phenomenal dinner ever,” he says. “We all stood in the greenhouse drinking wine and eating dessert as this incredibly intense storm engulfed us. We were all yelling and having a great time. And then it completely cleared up twenty-five minutes later.”

Denevan’s culinary adventure will continue stateside through December, when he’ll take a little winter break to toil over his large-scale public artworks (gigantic earthworks not unlike crop circles) and confer with Oursler on future OITF destinations. “It’s so exciting to see people have such enthusiasm for knowing where their food comes from,” he says. “It really brings meaning to the table. And everyone likes being outdoors. It’s just fun.”

Launching A New Strategy . . .

How is your job search going? Not too good? Why not try something new?

Get Tough! The Best Jobs Are Never Advertised™ is a powerful workshop that will not

only change HOW you search for a new position in this economy, but how to motivate

yourself when you hit the frustrating ʻdipsʼ in your search. You will:

• Understand the critical factors that are impacting your job search right now.

• Access and employ bullet-proofing strategies against the economy.

• Ramp up every aspect of your marketing with techniques that will reshape the

landscape of your search.

How is your job search going? Not too good? Why not try something new?

Get Tough! The Best Jobs Are Never Advertised™ is a powerful workshop that will not only change HOW you search for a new position in this economy, but how to motivate yourself when you hit the frustrating ʻdipsʼ in your search. You will:

• Understand the critical factors that are impacting your job search right now.
• Access and employ bullet-proofing strategies against the economy.
• Ramp up every aspect of your marketing with techniques that will reshape the landscape of your search.

Rich will be working closely with Margo Meeker, Connecticut's premiere Psychotherapist and Life Coach — together they will present a compelling workshop that will deliver clear strategies on how to find a job coupled with ideas on how to break through the simple obstacles that hold us back while unemployed.

Currently scheduled for:

Central Connecticut State University (only Rich) Wednesday, December 2, 2009 5:00 PM to 6:00 PM

Temple Beth El in Stamford (Rich & Margo) Wednesday, December 9, 2009 8:30 AM to 11:30 AM

Fairfield Library in Fairfield (Rich & Margo) Wednesday, January 13, 2010 7:00 PM to 9:00 PM

Give us a call today (203.500.2421) to get this program for your organization or institution.

It's a PROVEN winner.

Made The WSJ Again!

Sue Shellenbarger from the Wall Street Journal called me a few weeks ago. She asked me about what key Time Management tools that I might know of. Over a number of phone calls we discussed the basic philosophy of time management, some key tools that my clients use (GTD, Pomodoro, FranklinCovey), and even introduced her to an incredible coach that wrote a book on time management — Keith Rosen.

In the end, Sue hit another one out of the park with this piece. Check it out!

The Secret On How To Succeed At Almost Anything.

A lot of executives are out there looking for the 'holy grail' of success. They bulk up on education, they cajole and maneuver, they scheme and plan. In the end, it comes down to just one action — performed consistently. Over the past few days, I've been running a series of workshops for a Fortune 50 company. One story I tell is the one where I was a lowly coordinator in the Marketing department. One day, the senior vice-president announced that the executive team is working with a NYC agency to develop a self-running sales CD for all 1000 account executives. This CD would be a virtual brochure — showing how the company does it stuff with graphics, audio, and movies. The price tag was in the millions and it was going to 'change the way we present to clients." Candidly, the SVP was not too happy about this.

I went back to my small office and thought about what I just heard. Let me let you in on a secret . . . I am the king of Powerpoint. Back then (and today) I could do ANYTHING with Powerpoint, even cook you dinner. You have to remember — all Powerpoint slides were a series of bulleted items (and they still are today - a real crime). So I began to play around with it, developing a series of 5-10 slides that had our logos, graphics, audio, and movies (big stuff for 1995!).

After 2-3 hours (and some calls to close colleagues in sales to get their feedback), I knocked on the SVP's door. Let me say, he was blown away. He asked me to stay after work so we could talk more. When 6 PM rolled around, I was the only one in the office and in walks the CEO, CFO, and CMO of the company. My office! My VP says, "Rich, show them what you showed me this morning." So I walked them through it.

Cutting to the chase:

• They loved the idea that it was infinitely modifiable.
• They canceled the NYC agency project the next day.
• I received time, resources, and a budget to roll it out nationally.
• I then went on a nationwide sales training tour to roll it out (the most fun I ever had in business!)

I eventually received a promotion, an incredible raise, and won Chairman's award (10 out of 10,000) win it annually.

Hidden Secret? It was INITIATIVE. I didn't have to do what I did — I could've sat in my office and dutifully done my work.

But I didn't. I took a chance. I used my technical skills — I leveraged my relationships with colleagues — and I took a risk presenting it to the SVP of the department.

How are you taking INITIATIVE in what you do today? Have an idea? Make it reality. See an opening? Go for it. Most of the time, we are too tired, lazy or scared to take charge and change something. There is no special sauce to initiative — you just have to make  up your mind and do it.

So Go Do It.

Go For It. NOW.

Tips To Connect With The Executive Suite & Get That Job - Part Two.

In this climate, it’s usually a waste of time to send out resumes. They go to people who can’t actually hire you. You want to talk to people who can. Here's what you do when you finally meet them. See Part One here to learn about how to connect with them. When the appointed day arrives, keep the following in mind:

• Your goal is to begin assembling a network, not to ask for a job. You've told the person you're not going to do that, and for this to work, you really must not.
• Every supervisor is always on the lookout for talent. They never know when they will need someone, so you really are of interest to them.
• The first thing to understand is that even in times like these, PEOPLE ARE HIRING.
• The feedback you can get from each person will move you closer to a job, even if it's just a little bit, so no matter what, the meeting will be beneficial.
• Ultimately, people are hired as much because someone likes them as because they are qualified.
• Each meeting has the potential to bring you one step closer to a job.

When the meeting starts, begin by thanking the person for his/her time. Then begin by asking questions about their background, how they got to that position, how did they come up with the idea of pet deodorant?

Listen carefully and attentively to all responses, and ask follow-up questions. Ultimately, they are going to turn the table and ask about you. You now have them. Tell them what you DO, not what you DID. Answer every question with enthusiasm and always add a positive spin. They will then ask where you are NOW. You then say: “Currently, I’m in transition and looking for opportunities in the _________ area. Do you know of any?”

This is the hardest question — but after you ask it, they usually start rattling off opportunities, companies, or contacts. Let’s get real — they know the game — but you have taken a real interest in them, they will take an interest in you.

At the end the the time, make sure to thank them for their time, and finish with something like this: “Thank you. This has been incredibly helpful. I will definitely [do something they suggested.] Is there anyone else that you would recommend that I talk to?”

Take down any contact information they give you, thank them, and be on your way. When you get home, immediately write (not email) a thank-you note, and in it, mention specifically one piece of advice that was particularly helpful.

If at all possible (without awkwardness) leave the resume. Remember — it is very important that If you follow this plan and all goes well, at the end of the meeting, you've accomplished the following:

• You've made contact with someone who could, potentially, hire you.
• Your resume is on the desk of someone who could hire you.
• You've made them aware of your qualifications, and demonstrated that you are professional, motivated, and industrious.
• You've gotten another name of someone you can speak with.
• You've started, from scratch, a network of people who know you--who have seen your face and your qualifications--and who can advocate for you.

Often, however, you get more than this. Often the person you speak with will either:

• Say they don't have any openings, but they know someone who does, and put you in touch with that person.
• Say they are hoping to hire again soon, and ask that you leave your materials
• Ask if you'd be interested in some part-time work or contract work with the company.
• Start a process by which you can be hired (by asking you to fill out an application, talk to HR, etc.

Sometimes, btw, this happens after they get your thank-you note, since that is such a rare occurrence in today's world.

I want to be clear--this is not a magic potion that will land you a job immediately. But it is a significantly better use of your limited job-searching time than sending out resumes to people who have never met you.

It is scary, especially the first time you do it, but it really does work. My clients average about 1 job offer for every 5 - 7 meetings.

Tips To Connect With The Executive Suite & Get That Job - Part One.

Let's be candid — In this climate, it's usually a waste of time to send out resumes. They go to people who can't actually hire you. You want to talk to people who can. So here's what you do: Step 1: Identify a few companies (start with 3) who employ people who do what you do. Then identify people who supervise those people. It does not matter in the slightest that those companies are not hiring.

Step 2: Do some research on that person. See if they’ve been interviewed anywhere, just received a promotion, or have been connected in any way with the company’s success (new product, release, uptick in stock price, etc.).

Step 3: Carefully construct a letter to each person you identified in Step 1, writing something like this:

Dear Mr/Ms _____________

I just saw your interview in BusinessWeek a few weeks ago and was very interested in your new focus on Pet Underarm Deodorants. It’s quite a new niche for your company and it brought up a number of questions that interest me since I am in a related industry — I wonder if I might have a few moments of your time.

Please understand, I'm not asking you for a job. I'm just looking to talk to a fellow colleague in the marketplace. Your insight would be invaluable and the meeting would be very brief.

I will call your office next week in hopes of scheduling an appointment. I understand that you are very busy. The meeting will take no more than fifteen minutes of your time. I look forward to speaking with you.

Sincerely, [you]

Most important of all, DO NOT include a resume.

When your letter has had time to reach its destination, make the follow up phone call, and pleasantly request the meeting. Reiterate that you are preparing for a job search and are only seeking advice and feedback. Most people are willing to give 15 minutes. (My clients average well over 50-60% of the meetings they ask for.)

If they hesitate, offer to buy coffee at a nearby spot, and remind them how valuable their input would be.

It's that easy. Tomorrow, we'll cover what you do when you actually meet them. Stay tuned!

I Love Chris Brogan.

Go out and buy "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" right now. In fact, download it onto your iPhone immediately (via Kindle for iPhone). I just finished this book and found at least 15 new ideas that I can implement immediately into my business and work routine. Have a product or service and want to increase sales? Then buy this book. Want people to hire you or have you speak more often? Then read this book. Want your lemonade stand to rock out more then the other kids? Then get this book.

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's 'online influencers' are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.

• Delivers actionable steps and case studies that show how social media can positively impact your business
• Written by authors with over ten years of online media experience
• Shows you how to build and wield influence online to benefit your brand
• Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Take A Vacation From Your Problems.

The great psychologist Dr. Leo Marvin gave his patient Bob Wiley some sage advice (on a prescription pad) in the movie: What About Bob — "Take a vacation from your problems, Bob." You should too. With the economy, unemployment, increased work pressures, etc., it's hard to focus - it's hard to relax - it's hard to think and act strategically.

In times like these, we tend to think short-term and tactically. Not long-term and strategically.

In times like these, companies don't have a real handle on what's going on - so all the 'balls' are in the air right now. The smart executives are the ones who reach out and catch those balls, not hide under their cubicle desk until things get better.

In times like these, smart executives reach out to key companies and talk to influential movers within that company. They make their future — they engage their peers in the industry — and get that new job or position. I call it 'golfing without clubs'.

But most executives don't do that. They get a 'bad economy' inferiority complex. They feel that they aren't worthy.

Unemployed executives feel less empowered. Why? They are no different than executives who have jobs. They just have more time.

Employed executives are running scared. They are afraid if they stand out and do anything, they will be next on the chopping block.

Well I say - take a vacation from the bad economy. Take a vacation from unemployment. Change your mindset — click that switch that says that you're unemployed and start acting like you have a job. Go out and make appointments with key executives in companies just to talk about the industry. Don't ask for a job - you are there to have a conversation — to connect — to make a new friend. Try to figure out what you can do for THEM.

If you are employed, do the same thing. Start having lunch with key executives inside (and outside) your company. Have a conversation — connect — make a new friend.

You'll find that you will surf these rough seas and come out on top. If you're unemployed, you'll get that dream job. If you are employed, you'll expand your connections and open up areas you never even knew existed. Trust me — it works.

Why Most Executives Experience A "Crisis of Confidence".

Many of my clients have been struggling with what I call a "crisis of confidence" — where their inner guide and strong self-esteem are taking big hits during this downturn in the economy. Do you find yourself thinking this during your workday?

"My boss wants to have a morning meeting . . . he's going to fire me . . . I'm going to lose my job . . . I will be out on the street by Christmas."

"Even though we are posting good numbers, the board is never satisfied. Lately, they never warm to any of my accomplishments or ideas. I am on my way out."

"Every day I lose customers . . . and it's seems that my current ones are not purchasing as much as they did last year."

"I can't find a job . . . I don't know where to look . . . we are going to be out on the street by Christmas."

If you do, read below.

In business, there are ups and downs.

FACT #1: The ups are not as 'up' as we think and the downs are not as 'down' as we perceive. FACT #2: When we feel that we have no recourse or ability to affect the outcome, we actually do. FACT #3: All is not lost, in reality, there are many options open to you.

You just don't see them clearly. The problem is that we let the story overcome reality. Why?

Stories are fun. Stories are interesting and easy to remember. Stories are fun to develop, add characters, and grow as time goes on.

Reality is scary. It is fact-based and hard to remember. It sometimes hits you square in the face and that isn't a pleasant experience.

Example — one story (from a current client): "If I call that executive out of the blue, he is extremely busy on a project, will get on the phone and either blow me off or yell at me for wasting his time."

Same Example — an alternate story (that I made up for the same client): "When I call that executive out of the blue, he will listen to my interest in his company, and make an appointment to see me in the next week."

Both are stories — which one are you telling yourself today? Probably the first one. But you will never know if your story will become reality unless you act on it. And that's the paradox — the story prohibits you from acting on it. So I say — stop making up stories and take ACTION.

Just do it. Try it. Make that call. See what happens.

Look at the facts first and banish the story. Logically look at what needs to get done and DO IT.

What does it mean for you? That's easy — you get out of story-land and actually take positive steps to change your situation. What's the worst that can happen? You get fired. But you would probably get fired anyway for doing NOTHING.

Desperate Times Do Not Call for Desperate Measures.

As a small business owner, you will probably lose some business during the downturn, despite your best efforts, as client companies cut their budgets, shift strategy, or, sometimes, go away altogether. By Julia Rogers at Open Small Business.

The economic downturn has made client and investor retention trickier than ever. Business owners have to do a lot more to compel investors and clients to make long-term commitments and agree that investing in their services or products are essential. According to SMSmallBiz.com and the Wall Street Journal, a lot of businesses are focusing on new strategies – like diversification and re-envisioning current skills or products – that will help them reach new markets and keep the attention of existing clients.

Bernard Nneji, president of Sigma Works Group, a process-improvement agency, suggests a variety of reasons clients and investors say they have lost interest in a small business: the client contact has changed and decides to “fire” the business; budgets and timelines are no longer working for the client; the small business’ strategies and execution of strategies cease to be in line with the client’s mission or the client has outgrown the small business and needs some bigger, fresher ideas. Ultimately, losing clients or investors most often comes down to a basic relationship-building problem –business owners’ inability to identify their clients’ and investors’ real needs from the beginning and a failure to satisfy them.

Regardless of why small businesses lose clients or why interest wanes among their client or investor base, they must focus on building relationships, and there are ways to maintain solid relationships with your best clients and set the precedent for eliciting long-term commitments from new ones.

The truth is, in any economy, chances are, if a small business finds itself with a lot of clients that don’t want to make long-term commitments or leave after one project, it’s often the small business’ problem … not the clients’! The following tips can help you maintain strong relationships with small business clients and investors as you weather the recession.

Know what the sales cycle is and follow a process for bringing your clients through it. Many business owners fail to recognize that the sales cycle is a tangible, consistent process that must be followed with each and every prospect, customer and client. Basically, the sales cycle is the time it takes for a qualified prospect – someone who genuinely needs your products or services and is willing and able to invest in them – to close. The goal is to shorten the sales cycle for each client and increase their trust in you enough to sign on the dotted line. This will make it more efficient to bring in clients. According to Jeff Thull at Inc.com, a key to shortening the sales cycle is bringing clarity to your clients so they are certain you are the best solution to their problems. Figure out what compels your prospective clients and investors – and what ails them – so you can create a sales pitch and a communication style that will appeal to them and keep them interested.

Make real plans to communicate. Many small business owners lose momentum during a sale because they stop communicating with their prospects and investors … or their prospects and investors stop communicating with them. Regardless of which party drops the ball, once this happens, the sale will not close. As a small business owner, you have to take responsibility for communicating with your prospects and clients at all points of the sales cycle with diligent, relevant, planned follow-up techniques … without being a pest. Communication is at the center of any long-term business relationship. According to Denise O’Berry, a resident small business expert at AllBusiness.com, strong relationships – both those within your own company and those with others that are potential and existing clients and investors – will be the best foundation for your business.

Make sure relationships are always mutually beneficial. Facing difficult, desperate economic times and rushing towards a quick sale, many business owners fail to highlight the term “mutually beneficial” as they are proposing agreements and contracts to current and new clients and investors and building relationships. Relationships with clients especially need to take you beyond short-term solutions and center on long-term plans that help these clients better understand where their businesses are going and also help you plan your own future. Take the opportunity to show your clients that you care about their needs as much as you care about your own. Illustrate how signing a long-term agreement with you can bring clients and investors specific benefits, address the long-term challenges they face and add real value. All relationships you build should be built around benefits that keep you and your clients and investors happy and prosperous.

In order to survive through the recession, business owners have to take control of their own businesses and stick to a very solid plan. They need to focus on building solid relationships and staying strong with existing customers and clients.

There's A Talent War & The Ceasefire Is Over.

With so many companies focused on simple survival during the downturn, with so much job loss and anxiety among those who survived, it was easy to forget about the war for top talent. But the downturn was just a temporary truce; the battle is about to erupt again in full force. And ironically the companies are the most at risk of losing their best leaders are ones that responded most vigorously (but often misguidedly) during the recession. By Michael Watkins at Harvard Business Review.

Why? Because there is tremendous pent-up demand for new opportunities and advancement among high-potential leaders. According to a recent study just 10% of high-potential leaders lost their jobs during the recession (with many quickly securing new opportunities). But fewer than usual received promotions or moved to new companies. So at the first sign that the job market is heating up, many will be dusting off their resumes and seeking greener pastures.

Companies that did a clumsy job of managing cost-cutting and restructuring during the downturn are particularly at risk of losing their best talent as conditions improve. Given plummeting revenues and the need to get costs under control, many firms rightly went into crisis mode. But the way they went about making the reductions varied greatly. For some, it was a process akin to taking a meat cleaver to the organization, with rapid, often indiscriminate cuts, and the attitude that virtually anything could be demanded of the survivors (longer hours, reduced salaries) because things were so dire.

These same survivors, especially the most talented of them, understandably feel absolutely no loyalty to their current employers; they will jump ship the instant they feel it's safe to do so. In fact it's a wonderful time for strong companies to consolidate their positions and accelerate out of the downturn by cherry-picking the very best talent out of competitors who have (probably irreparably) damaged their corporate cultures. Some attention to effective on-boarding is also warranted as it will help you to retain the talent you hire.

If you are leading a company that fell into this trap, what can you do? If you aren't already highly focused on how you will retain your best talent in the next couple of years, you should be. In part, this means launching immediate efforts to rebuild the culture and restore trust. This may, unfortunately, require that you bring new top leadership that hasn't been tainted by what was done while the business was in survival mode. Beyond that, you should be looking hard for any sign that the job market is heating up and anticipate what you need to do to rapidly adjust compensation and benefits. Above all, you should have a clear view about who your top talent is, be communicating actively with them about their potential, and charting attractive pathways for them within your organization. And you should be doing these things now, because if you wait six months, it most likely will be too late.

What about companies that did a good job of managing talent during the recession? Are they in the clear? Well yes and no. One very fine company that I work with, a Fortune 100 firm, is a case in point. It did virtually all the right things during the downturn by moving quickly but deftly to reduce costs. Executives took the lead in pay cuts, job losses were managed through attrition to the greatest extent possible and then via merit. Alternatives were offered to displaced workers where possible. Above all, the company did a wonderful job of communicating through the whole organization why it needed to do what it was doing. And it continued to invest scarce resources in the development of its best leaders despite enormous pressure not to do so. The net result has been minimal damage to a people-focused culture, and the company is beautifully positioned to accelerate out of the recession.

So the good news is that this company's high-potential leaders harbor strong loyalty and are inclined to stay. The bad news for the company, and others like it, is that they will be very attractive recruiting grounds for firms that didn't do such a good job during the dark times. And the desperate need for those firms to recruit leaders to replace the ones they've lost — or are about to lose — is going to rapidly bid up compensation and benefits. As is usually the case when it comes to talent, no good deed goes unpunished.

Michael Watkins is the author of, most recently, Your Next Move.

Have More Fun.

Great viral videos are hard to come by, but Volkswagen appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. This video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week. Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). Another experiment asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash. An upcoming experiment, meanwhile, will turn a bottle recycling center into an arcade game.

The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?

The Kinds of Employees You Want to Hire.

Those who are innately confident and self-directed routinely outperform co-workers, regardless of their backgrounds. By Nick Tasler at BusinessWeek.

There are two kinds of employees. Some believe they can make things happen, and the others believe that things happen to them. The first group believes that the outcome of their life and career is more or less in their own hands, and they wouldn't have it any other way. The other group takes more of a Forrest Gump approach: They sit around and wait for a bus to take them somewhere. This distinguishing feature is captured by something called a "core self-evaluation." After more than a decade of research, psychologist Tim Judge has discovered that virtually all superstar employees—from rainmakers in the field to line workers on the floor all the way to big guns in the boardroom—have one thing in common: a high core self-evaluation. Judge describes core self-evaulation as "a person's fundamental bottom line evaluation of their abilities."

Judge and his colleagues have shown overwhelmingly that employees who feel like they control the events in their lives more than events control them and generally believe that they can make things turn out in their favor end up doing better on nearly every important measure of work performance. They sell more than other employees do. They give better customer service. They adjust better to foreign assignments. They are more motivated. They bring in an average of 50% to 150% more annual income than people who feel less control over the fate of their careers. Not surprisingly, these employees also like their jobs a lot more than the Gumps do.

Better Performers In Good Times And Bad In one study, Judge and his team tracked the progress of more than 12,000 people from their teenage years to middle age. He found that core self-evaluations predicted who did and didn't capitalize on the advantages life dealt them. With only a bleak view of their capacity to handle life's challenges and opportunities, even the brightest kids born to executives and engineers failed to reach as high an annual income as their less fortunate classmates.

By contrast, the supremely confident sons and daughters of roofers and plumbers who had only mediocre SAT scores and below average grades earned a 30%-60% higher income than the smart kids with dreary views of their abilities. And those kids with all the advantages of intelligence and pedigree plus a firm belief in their competence earned three times as much money as their otherwise equally blessed peers.

It seems that the difference between the successful and the unsuccessful employees has as much to do with an employee's beliefs about her ability as the reality of that ability. Considering that this difference is based as much on illusion as on reality, you might think the employee's performance would take a serious nosedive under challenging circumstances.

After all, if you think you're special, what happens when your superior or your board tells you about the areas in which you're falling short? Worse yet, what happens when the self-described superstar finds himself laid off or responsible for a division with tanking revenues? In other words, what happens when people who believe they are capable of controlling the world find themselves in an economy that is out of control? It turns out that this is when the true stars shine. Tough times weed out both those with low self-evaluations and those poseurs who only pretend to have a high self-evaluation—the narcissists. Judge finds that only about one in five people with a high core self-evaluation also scores high on measures of narcissism. That's probably why researchers continually find that those with a high self-evaluation do so much better in turbulent times compared with those with a dimmer view of their abilities, and compared with those narcissists with fragile egos.

In a series of studies by different researchers, employees with high self-evaluations have been found to respond better to corrective feedback. They also experience less stress and burnout than other employees, struggle less with work-life balance, and persevere more when searching for a job. Rather than shattering their beliefs in their abilities, it seems that a high self-evaluation creates a mental toughness that makes these people stronger and more resilient even when the chips are down.

The Core of Your Recovery Strategy To identify these stars who can take charge of your organization's rebound, you can use Judge's simple 12-question "Core Self-Evaluations Scale." (You can learn more about the scale and download it for free on Tim Judge's Web site.) It would also be a good idea to start keeping an eye out for these positive go-getters already working for you and consider giving them more responsibility and visibility in your recovery efforts. Here is how to spot them:

• "I Think I Can" Attitude: Kindergarten never taught a lesson more supported by empirical evidence than this: People who believe they can overcome challenges are more successful in virtually every sphere of life, including work.
• In Control: Does this employee take control of his work, or does he always point to outside circumstances when his projects go astray?
• Confident, Not Narcissistic: There is an important difference between having a high self-evaluation and being a narcissist. Does the employee pitch in when teammates need help, or bad-mouth co-workers they view as threats? Are they receptive or defensive when you give them feedback?
• Emotionally Stable: Employees who aren't easily discouraged are less likely to succumb to stress and burnout. They solve problems instead of saying, "See, I knew it wouldn't work!"

You could argue that getting these winners and their can-do attitudes on board still can't do much about a dismal economy. After more than a year of watching the economy go the way of the Titanic, nobody would blame you for trying to wait out the hard times. But do you really want to spend the coming months soothing your anxieties with a box of chocolates, and hoping that your bus arrives before the wind picks up?

Nick Tasler is a writer, researcher, and organizational psychologist. Tasler began his career at Andersen Consulting, was director of global research and development for think tank TalentSmart, and has consulted for Fortune 500 companies as well as smaller public and private enterprises. His book The Impulse Factor was named Best Career Book of 2008.

Will Social Media Be of Any Help to CEOs?

Experts believe social media presents good opportunity for businesses to connect with their customers. By Fayazuddin A. Shirazi at Chief Executive Online.

Although industry analysts are increasingly advocating the usage of social media by companies, CEOs apparently are going easy on the suggestions. As against the increased usage of social media – such as Twitter, Facebook, MySpace and the fast growing blogs domain - by general public, CEOs are still lagging behind in adopting to such emerging trends and technologies.

Writing for his blog “My Three Cents”, Ken Makovsky, CEO and President Makovsky + Company, a NY based global investor relations company believes, CEOs are losing, what he calls, a powerful opportunity to connect with their customers by ignoring social media.

Commenting on a recent research piece which pronounced most of the CEOs to be social media slackers, Makovsky thinks social media is a rapidly growing community and CEOs should identify and align themselves with these emerging technologies.

The research by UberCEO.com, a blog watch on CEOs, found most of the Fortune 100 CEOs they surveyed were social media hermits. Out of the 100 CEOs analyzed only two had twitter accounts.

Eighty-one percent of chief executives did not have a personal Facebook page. Only 13 had profiles on the professional networking site LinkedIn. Three-quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated information, such as incorrect titles, or failed to provide sources. While some CEOs contribute to other blogs, not one Fortune 100 chief executive had his or her own blog, writes Makovsky.

However, recent research data from Nielsen revealed that people are spending more time on social networking and blog sites than ever before. Nielsen research found the number of minutes spent on social media in the United Sates is doubling over the past year. “Despite an increase (82 percent) in the total number of minutes spent year-over-year and average time per person (67 percent) year-over-years, the CEOs are still staying aloof from the rapidly growing social media community,” wonders Makovsky quoting the Nielsen and UberCEO report.

So why is that CEOs are wary about social media? Experts believe CEOs fear, their open dialogue could spell potential trouble for them as they are closely watched by the law and the governance agencies.

"No doubt regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they're missing a fabulous opportunity to connect with their target audience and raise their company's visibility," Sharon Barclay, editor UberCEO.com told Reuters, referring to financial reporting regulations aimed at protecting investors.

Experts feel unless CEOs are motivated to use the social media themselves, they really cannot know what it is.

“You (CEOs) can't understand Twitter, Facebook, or blogging by reading an article in a magazine or a report from your CMO. Sure, they can tell you what they are, but you won't be able to truly understand how they could change your business unless you actually use them,” George F. Colony, CEO Forrester Research and the self-proclaimed CEO Guru had observed in his recent blog posting. He says the only way CEOs can understand social technologies is by using them.

“Social is like sex. It's fun to talk about and read about, but you can't truly comprehend unless you do it,” Colony noted in his blog posting at Counter Intuitive CEO.

According to Colony, the CEO of Zappos, Tony Hsieh, uses social extensively and now has 300 customer service representatives at the company on Twitter. Why? As Tony says..."People don't relate to companies, they relate to people."  “This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer,” Colony points out referring to Tony Hsieh’s view.

Makovsky believes, while not every CEO has the skills, inclination or regulatory freedom to blog, it’s worth remembering that the social media represent a powerful opportunity for a company — or virtually any other entity— to really connect with its most important stakeholders.

“Yes, much of the social technology is a titanic time waster. And yes, much of the technology is crap. But there may be real value here for your company -- something that you can't grasp unless you engage with social,” George F. Colony pointed out.

Build a Social Media Hiring Strategy.

Jon Jordan got a weird feeling recently when he interviewed a candidate for a sales and marketing position. By Chris Penttila at Entrepreneur Magazine.

The applicant’s claim of double-digit sales at another company didn’t parallel with that company’s turbulent history. “It didn’t match up,” says Jordan, founder of Atlantic Business Technologies, a Raleigh, N.C. web development and marketing firm with 30 employees.

He went on LinkedIn and found a connection in the applicant’s network to verify his suspicions. The claim “was completely false,” says Jordan, 30. The applicant didn’t get the job.

Jordan’s not the only one cruising social networking sites during the hiring process. A June Jump Start Social Media survey of 100 hiring managers at small, mid-size and large companies found 75 percent go to LinkedIn to research job candidates before making a job offer, while 48 percent check out Facebook and 26 percent go to Twitter. When asked where they find talent for job openings, 66 percent said LinkedIn, 23 percent said Facebook and 16 percent said Twitter.

Social media sites have become an integral piece of the hiring puzzle; it’s how to leverage these sites most effectively as a recruiting tool that has companies scrambling. These sites are low-cost or free to join, but it takes time and effort to make them truly useful.

“Most companies aren’t doing enough,” says Veronica Fielding, president of Jump Start Social Media. “They think there’s an ROI that’s got to be associated with it immediately.”

Other companies are still trying to wrap their heads about the whole idea of social media. When Oklahoma City-based HR consultant Jessica Miller-Merrell gave a talk about social media at an HR conference this spring, some people asked her how to use “Tweeter,” while others believed social media was the domain of marketing and Generation Y, not the HR department.

“Most of the HR people there [were] not seeing the value yet,” says Miller-Merrell, who blogs about the social media/HR axis on her site, BloggingForJobs.blogspot.com.

On the other end of the spectrum are entrepreneurial firms like New York City’s 5W Public Relations, which is seeing a big payoff from its social media recruiting efforts. The 75-employee firm has a LinkedIn profile, a company Facebook page, a blog and a Twitter account with hundreds of followers. Founder Ronn Torossian, 34, posts job openings to Twitter and recently recruited a great hire with way. He’s recruited other employees through Facebook. “I think social media absolutely does work to help recruit [new hires],” he says.

Atlantic Business Technologies posts job openings on Twitter that direct applicants to the company website and the company’s Facebook page. Its LinkedIn profile offers a company overview and employee profiles. Jordan likes taking the company’s job openings viral on Twitter by “re-tweeting”-- that is, having his followers spread the word to their followers. “Many times it just takes a couple of ‘re-tweets’ to get potential candidates to review the job description,” he says. “Facebook and LinkedIn are great for networking and Twitter is better for broadcasting.”

Twitter is more than a form of microblogging; it’s also a real-time search engine. Miller-Merrell suggests using hash tags that designate a topic (i.e. #jobs) and simplify Twitter searches. “You can actually search for ‘#jobs’ and use advanced options to sort or narrow it down by zip code,” she says. Sites like TweetMyJobs.com and Jobshouts.com will let you post job openings that are fed over to Twitter. For best results, balance your marketing with links and trendy insights that position your brand as a valuable part of the Twitter community, Fielding says.

How to Build a Social Media Strategy This downturn is a great time to develop a social media recruiting strategy if your company doesn’t have one yet. Here are some basic tips for getting started:

Analyze your staffing needs. What kinds of jobs will you fill over the next year, and which social media sites will get you in front of your target applicants? If you run a small grocery, your potential workers are on the more casual Myspace and Facebook. If you need a director of sales, LinkedIn is a better bet.

Start where you’re comfortable. Some sites will feel more intuitive to you, and that’s fine. Dedicate 15 minutes to your favorite social media site a few times a week until you’ve got it down, and then branch out. Learn how other entrepreneurs use social media sites for recruiting, and don’t be embarrassed to ask other members on these sites for shortcuts as you’re learning them.

Remember your manners. Would you walk into a networking event full of people you don’t know and tell them to find the perfect applicant for you ASAP? Of course not; that would be rude. The same manners apply in cyberspace. Join some groups on social media sites and participate actively for awhile before you ask members to forward your job listings and so on. Good manners and common sense give people a good vibe about you, and your company.

Don’t do too little, but don’t do too much. Some candidates might think your company is in the dark ages if its social profile is too low, while others might get intimidated--even suspicious--if your company seems to be everywhere, all the time. Ponder the right level of exposure as you position your company.

Be consistent and responsive. Make sure employees have a uniform way of describing the company on these sites so job seekers aren’t confused, Fielding says. Designate an employee to check the company’s social media pages daily, too. If a customer posts a message to your company’s Facebook page saying the company is unresponsive, you’ll only further this perception if the complaint goes unanswered for weeks.

Realize that it’s a long-term commitment. Don’t expect a quick ROI from your social media efforts. It takes six months minimum to build relationships with people on social media sites “and that’s if you are hardcore,” Miller-Merrell says. Be patient, stick with it and be prepared to make a few mistakes as you poke around these sites.

What you do now will put you miles ahead of your main competitors in finding the right hires when the economy picks up. “If you don’t have good people, you don’t have a good product,” Jordan says. These days, you can’t have a good recruiting strategy without a good grasp of social media, either.

Chris Penttila is a freelance journalist whose work has also appeared in The Costco Connection, Oregon Business magazine, QSR Magazine, TheStreet.com and other publications. She lives in the Chapel Hill, N.C. area and covers workplace issues on her blog, Workplacediva.blogspot.com.

Lots of Enemies? Make Friends With The Press.

Part Five of a series on Ethical Leadership — many more to come. Have I lost my mind? Honestly — the idea of making the press your friend is obscene!

Hear me out — there is a logic to my madness.

When my team coaches businesses on the inner workings of their business, we ask them to develop a Mastermind group. A group that includes a tax accountant and an attorney. Why? In addition to the visionary participants (marketing/sales), as a business owner you need trusted individuals who will tell you the truth — and don't have an agenda — because they stick to the FACTS.

Now I will lay all my cards on the table — certain parts of the press are unreliable, sneaky, and downright corrupt (like all areas of business). But there are certain areas of the press who are ethical, forthright, and just. Reporters who stick to the facts and tell it like it is — whether it is good or bad news. Finally, reporters who are in it to report the NEWS and not just get the juicy story.

Those are the people that you sidle-up to and make friends. Why?

Because they are ethical. And they will keep you on the straight and narrow. It is always refreshing to surround yourself with people that will not only massage your ego, but trusted advisers who will tell you the truth AND let you know when you venture into unethical territory.

Now let's be honest — you don't have to tell them everything. But if you get a trusted editor or publisher that you meet for lunch on a regular basis, you can be assured that they will tell you what's on their mind.

And that my friends, is worth its weight in GOLD.