What Type of Leader Are You?

Too often, we are placed in a situation that requires us to modify our reaction to a person. For example:

• An associate on our staff who challenges our authority.

• A client who is very late on their payment.

• A peer who throws you under the bus in front of your boss.

We try to be professional, calm, cool, and collected — but sometimes we need to step out of our management comfort zone to react appropriately. Unfortunately, we don’t want to come off like a jerk. I’m here to help you.

There is a range of management personalities — I want you to stay away from the extremes. At one extreme of the range is a ‘Pushover’. We all know someone like that and unfortunately, no one wants to be one. On the other extreme of the range is a ‘Jerk’. We’ve all worked for one in our lives.

In the center of the range is the ‘Professional’. Someone who is direct and pleasant to work with. They’re fair and non-judgmental. We all try to maintain our proactive and reactive behavior in the center.

Then an errant associate, client, or peer tries to take advantage of your good nature. Many people let it happen because they “don’t want to come off like a Jerk”. 

Then, don’t go there. There is an extreme amount of range in-between ‘Professional’ and ‘Jerk.’ In fact, many good managers will move a bit down on the range and let their ‘Stern’ behavior out and take the associate, client, or peer to task. That’s a normal business process — show them that you mean business.

Too often, we’re also afraid of being labeled a ‘Pushover’, so we guard ourselves and treat everyone with a ‘Stern’ manner. On the other end of the range is ‘Nice’ — being overly pleasant, accommodating, and motivating without veering off into ‘Pushover’-Land.

Bottom line, try to maintain your management style in the ‘Professional’ center with infrequent trips to ‘Nice’ and ‘Stern’ when the errant situation appears. I’ve seen the best leaders hover in ‘Professional’ and radiate out on the range when needed.

If you worry about coming off as a ‘Jerk’ to people, stop worrying. A Jerk never worries about that — they’re too busy being a Jerk.

Great Tips From A Retained Recruiter.

I love Reddit. Many years ago, a retained recruiter hosted a huge 'AMA' (Ask Me Anything) post. They delivered great responses which were spot on. Here are some of the best (please disregard the grammar - I wanted to preserve the questions asked):

What To Wear

Q: I have an interview at a small eCommerce company (~10 people). I was told by the recruiter that they hired, that they have no dress code and they wear sweat pants and stuff. If the atmosphere is that casual, would it be unwise to suit up for the interview like I normally would?

A: I think you should always wear a suit and tie to a first round interview. If one of the interviewers tells you that you can come back more casually for a second round, then do so, but always a suit in the first.

Q: What is the best thing for a girl to wear for a business professional interview? I've googled, done research, asked people and I keep getting conflicting answers. What is your take?

A: Just look professional. I said before that a pants suit/skirt suit doesn't make a hell of a lot of difference these days except to maybe an ancient law firm partner who thinks pants are for men and the kitchen is for women. Jacket, blouse, skirt or pants suit, you'll be fine.

Leaving Your Company

Q: How do you answer the question "Why are leaving current company?"

A: With an honest answer. Either they're not offering you new challenges or the opportunity for advancement, you see a downward trend, you have a genuine interest in the business of the company you're interviewing with, any number of reasons. You better have a damn good, honest and compelling answer for this one because this is an extremely important interview question.

I'm A Bad Interviewer

Q: Do you think there's ever a case where someone interviews poorly but is otherwise a great worker?

A: Yes and good interviewing techniques should be able to distinguish this. A truly "poor" interview by a good candidate should only be due to nervousness. Those who can't clearly articulate their experience and positions usually aren't top candidates.

Short Time At A Company

Q: What's the best way to handle a very short period at a company? For example, a candidate that switched jobs only to find that the new position isn't a good fit or the company is collapsing and now they're looking again after six months. Should you list the month of hire on the resume, or just leave the year and let the recruiter/manager infer a range? Is this a big hurdle or a little one when it comes to getting an interview?

A: Here's the Catch 22 with this. It's not appropriate to list "reasons for leaving" with every job on your resume but it also doesn't look great when you only have 6 months at one place. It's also kind of tough to fudge by using years only instead of years with months - unless you've been in the workforce a while, it looks like you're hiding something. If you've had a bunch of jobs for about a year, you're going to look like a job-hopper anyway so I wouldn't worry any more about it. If it's an aberration, then you might want to put an RFL as a small subtext but I'd stay still skip it.

Salary Discussion (remember - this is a recruiter answering)

Q: What's your advice for handling the "what are your salary requirements?" question. Sometimes, I hear this right off the bat; I don't like to answer because it depends on benefits and other factors. Some recruiters insist on getting a number and get sort of angry when I say "no".

A: You can't avoid this. It absolutely needs to be discussed. First you need to know what your motivation is in seeking a new job. If it's money, that's fine. If it's skills, that's even better. If it's money, phrase it like this: "I'm currently making $X with a planned yearly raise coming in June that will bring me to $X. While I'm happy at my current role, I feel under compensated based on what my colleagues at other firms are earning and I would be looking to earn $X+10 for this role based on my experience and what the market is bearing." If it's experience: "I'm currently making $X and can live comfortably on that. I don't see much in the way of future growth where I'm currently at so I'd be looking for an equivalent package with your company, ideally with a small cost of living bump to cover me during the transition between jobs."

Summary & Purpose Areas On Résumé

Q: Most resumes open with a "purpose" or "summary" or some such thing. Simply put, what should you put in there? Action-sounding or attention-grabbing words? Aggrandize yourself? Make demands? Maybe even a dry joke?

A: These sections seem to be getting longer and longer, mostly as a result of lousy "outplacement" services. Summary and Objective are two different things. A summary is only appropriate for a senior level professional and even then, I'm not a huge fan of them. They're more a tool to explain a skill set when a person has had a non-traditional or (for lack of a better word) "choppy" work history. An objective line should in one or two sentences, relate your experience to the job you are applying for. These should always be short, to the point and relate both to YOUR SKILLS and the SPECIFIC JOB YOU ARE APPLYING FOR.

College Degree Different From Past Jobs

Q: I work in a technical field but have a BofA degree in a totally unrelated non-technical subject. How should I handle it? Sometimes I get asked about it in interviews. Should I even bother mentioning it in my resume?

A: Sure, always mention your degree. You don't want people to think you didn't go to college! Just tell them how it is - you pursued your passion in college, enjoyed it, realized it wasn't a career and then got a job where you learned the skills you need in your current career. Stress the "on the job" training part of it. What you learn in college is rarely translatable to what you end up doing day to day and showing a hiring manager that you understand this will demonstrate that you are aware of your own strengths and weaknesses... which ties nicely into another standard interview question.

Should I Make That Résumé Follow-Up Phone Call?

Q: All day I've been browsing advice on the "resume follow-up phone call". Some hiring managers say it is annoying when someone calls just to check in with no purpose, while others say it shows they care about the job? Thoughts? Also, I see widely differing opinions on whether you should try to set up an interview during the follow-up call. Please help me navigate this, I need to do it tomorrow!

A: If you can take an honest look at your application and think you are a good fit for the job, not someone a company should "take a chance on" then you should make the follow-up call. If you have the ability to push for an interview then by all means go for it but I think in most situations you'd come off as overly aggressive.

Why Aren't They Calling Me Back?

Q: Here's a question, because I can't keep stressing about it silently. What's the deal with small companies that bring you in for around 10 interviews (you meet and get on with everyone there), give you homework to do, are totally impressed and need the weekend to 'talk to some people and figure out an offer, but we'll be in touch on Monday." Then Monday comes and goes and you don't hear anything, so you email them nicely on Thursday to 'stay on their radar' and they say they'll discuss the next Monday. Then THAT Monday goes by, you send another email, and this one isn't responded to. That was last week. What's going on?

A: They're meeting other candidates. Don't stress about it. Any company is going to do this and smaller ones are pretty notorious about letting feedback deadlines slip, with candidates and otherwise. Pick up the phone and give someone a call there. A voicemail might not get you a callback in this situation so I'd block your number (*67), call the switchboard or a direct line and if you don't get the person you want, try back again later, don't leave a VM. Bottom line here is they brought you in ten times because they're interested. They still are, just looking at other candidates to feel secure in their decision to hopefully hire you!

Powerpoint: Do You Make These 5 Simple Slide Mistakes?

I can't tell you how many BAD presentations I've sat through. Let's just say — a lot. My major pet peeve centers around what your presentation slide background looks like. Now before you start your protestations (i.e., executives from organizations) — I totally understand you might have to stick with an approved slide background. I truly feel sorry for you. I was an executive for 20 years and for all internal (and many external) presentations, I broke the rules. No one ever took me to task — ever.

But here are my thoughts (in no special order):

1. "I have to have my logo on each slide!"

No you don't. Maybe your company requires you to have it there, but if you really looked into it, you probably don't need to.

Most of the time, you will need to begin (and end) the presentation with your logo, but for all intents and purposes, the inner slides will only need the information you're presenting. Now if you need to send/distribute the presentation, that's another story — see #5.

Slide real estate is at a premium and the inclusion of a repetitive logo on each slide (and the accompanying buffer around it) is a WASTE OF SPACE. Remember — the object of each slide is to be open, simple, and uncluttered so the audience can focus on the message. Repetitive logos, slide numbers, dates, and titles are not required.

2. "I have to have my company's colors on each slide!"

No you don't. Think of FedEx - purple and orange - imagine a background of purple and orange. OMG. Your job is to present a message to your audience — not hit them over the head with each slide. We've already dispatched the logo, let's work on the background colors.

When you work with a number of colors, shapes, or repetitive images, you are muddying the message. It's as if the audience is wearing 3D glasses and the movie isn't 3D. When you have a number of colors, shapes, lines, or gradations, it just makes it harder to see the font on the screen. Especially if the gradation moves from light to dark — try placing a phrase in black on a background that has a gradation from white to black. You won't see some of the letters — making it hard to read — equals lost message. It also looks juvenile.

3. "The audience can't see the words on my slide when I project on a screen!"

This happens ALL the time. Why? All projectors, screens, and room lighting are different — so you need to compensate for these changes. What I do is always work with a white background — you can never lose with white. It brightens up the screen, takes advantage of any projector bulb's shortcomings, and keeps people's focus on the screen. In addition, colors look brighter.

You can also use a black (or dark) background. But I find it tends to darken the whole room and adds a somber edge to the experience. Steve Jobs used a slightly-graded background for his presentations — but he had perfect stage lighting. Try it — you might like it. One caution — if you like to use images, sometimes their background is white — so you'll have to do some Photoshop magic to make the background around them transparent. That's why I stick with white.

4. "I have to stick to the 'Powerpoint-approved' template!"

No you don't. Honestly, they suck. They stick with boring fonts, the leading (space between each line of text) is not the best, and their choice of bullets . . . terrible. The only way for you to personalize the presentation (to your subject) is to start fresh and choose your own layout. Once you lock it in — stick with it — it will then be easy for you to replicate again and again and again.

In addition, you don't want your presentation looking generic or like another person's presentation. Candidly, when I see a canned 'Powerpoint-approved' background presentation, I think two things:

1. This person has no idea what they're doing. They're whole presentation is suspect.
2. This person really doesn't care about the look and feel of their presentation. They've rushed it.

5. "Projecting and printing are two totally different deliverables!"

So they can look different. In fact, they can look like two totally separate deliverables. Why?

1. One is for projecting on a screen in front of an audience with commentary from you. The audience is focusing on you and using the slideshow as an accompaniment to bolster your message.
2. The other is for silently reading at one's desk. Two different deliverables. You do need a logo or copyright on each page because the presentation might be pulled apart and distributed to other people. Also, it's frequently printed on white paper, so the use of complex and colorful backgrounds (and fonts) might interfere with the final printed product. In addition, if you have to email it, eliminating most (if not all) images will dramatically affect the size of the emailed file.

I run into these five mistakes at least once a week and it's a train wreck when it happens. In fact, I see a presenter (who is an accomplished academic and speaker) who sabotages their own presentation by making all five of these mistakes.

Lighten Up.

This has been and still is a hard week for the East Coast. For Connecticut, the hurricane wasn't that bad, but the aftermath slowly became more worse for wear. My power has been out since Sunday and even with a generator, it's been hard. Just taking a shower out of a small tub can be fraught with many incidental steps and procedures. Stepping on extension cords in bare feet is the worst — it hurts!

But you have to keep your sense of humor about you — a lighter side of your personality to help you get through each adversity as it comes along. It's not fun hitting the gas station every day with a trundle of gas cans to spend $60-$70 for the generator to run for 24 hours.

I use this as an example — we all hit some level and type of adversity in our lives. It's not really what happens — it's how we respond to it that matters.

Look on the bright side — instead of focusing on what you've lost — focus on what is now available to you. With cable, wi-fi, and most lights out, my family and I spent the last few days constructing a 2000 piece puzzle, cooking on the grill, reenacting colonial times with candles, and sleeping altogether in our bedroom (we brought in their mattresses — it's like camping).

Now let's turn our lens to WORK. If something goes awry, what other door(s) open up? If you focus on the positive, it will allow you to see all the potential possibilities available to you AND expose your enthusiastic nature to your superiors and clients. Don't think they don't notice — they do.

• If a project is dropped, what did you learn while doing it? Where should you go next?
• If a client leaves, how can you make their departure more elegant and inspiring? With the extra time open, how can you increase your marketing to get new and better clients?

It's how your react to problems that truly defines us as a professional.

What adversity did you encounter and what did you do to lighten up?

10 Ways To Guarantee Clients.

Okay — let's get down and dirty with this post. You want clients, you know they're out there, and it's just a matter of getting them to see you and closing them effectively. Here are 10 ways you can get A LOT closer to some of your best clients, pull them in, and make them YOURS:

1. Develop Value & Status It's simple: The more expensive a product is, the more the prospect infers better quality. The more it makes them successful, more hip or more accepted by their peers the more they value it. How can you build in value and status into your product offering - from the minute they hear of you to the final closing sale statement?
2. Be Prepared Know who your best prospects are, where they are located, where they go, what they do, when you can approach them, how you can approach them, and the most important — why they need you. If you have these answered (I've taken many of my clients through this in about an hour), your success rate will double.
3. Look Professional You are in business. The more that you define 'business' and the less you define 'hobby', the more successful you will be. Bottom line — you have to spend money to make money. Look the part, dress professionally, carry professionally designed and printed cards, have a professionally produced web site — play the part.
4. Act Confident & Composed First impressions are key — you need to have the right attitude and appearance. Smile, approach the prospect, be the first one to speak, welcome them, smile, look into their eyes, be interested in them, stand straight and tall, stand up/no sitting when meeting, don't carry a lot of bags and SMILE. You know your business cold — act like it.
5. Take Action . . . Frequently So many people get themselves all ready to go out and conquer the marketplace, but are afraid of taking the next step by actually doing it. Get out there and touch your prospects. Make that phone call RIGHT NOW. Send that letter TODAY.
6. Ask Lots of Questions & Listen Make this meeting about THEM, not you. Learn all about their day, their business, their goals, their obstacles, their business interactions, their vendors, their family, and even their shoes. The more that you learn about them, the easier it is for you to position and inculcate your products and services into their life.
7. Deliver Solutions Selectively When I sell a prospect, I don't barrage them with a myriad of offerings and services. I ask questions, listen, and pitch a single solution. If they bite, great. If not, I ask them what's holding them back, and then I either modify my current offering or pitch an alternate solution. Too many people try to show the whole store in one sitting — that's a mistake.
8. Go For The Close Too many people out there don't know how to close. Here are a few simple close phrases that you can use. Remember, once you say it to a potential client, shut up. Let them respond. Too many people blabber on and lose all the power of a perfect sales close. (many of these come from my friends on the LinkedIn Group, Sales Playbook!): - "How does that sound to you?" - "Does that sound fair?" - "When would you like for us to get started?" - "If everything looks good, why don't you go ahead and approve this and I will take care of all the details." - "So, let's do this. I will be here every step of the way to make sure everything goes exactly as we discussed." And my favorite: "Sounds like you want to go ahead with this."
9. Go Above & Beyond Once you get them as a client, don't sit back and catch your breath. This is the most important time to quickly manage their expectations and serve them. Follow up and send them a thank you email and mail a personalized, hand-written card. Endeavor to deliver the first step of what you agreed upon ASAP, exceed their expectations. This one little action will define your relationship for a long time.
10. Be Persistent If they need to think about it, give them space, but ensure that you have a solid follow up date and time to get back to them. If you can, make it an in-person meeting and try to bring additional information or answers they might need to that meeting. If they turn you down, it's usually about fear of spending money or lack of information about your product/service. These are two areas that you can remedy pretty quickly with some basic follow-up sales questions.