ARTICLES

Written By Rich For You.

Do The Impossible — The Country Club Technique.

Career or business changes are a lot about making things happen. We get caught up in the inertia of our fears and are afraid of making a mistake.

Successful businesses and careers are a lot about making tough things happen.

We get caught up in the inertia of our fears and are afraid of making a mistake. One exercise we use with our clients centers around a 'country club event'. Here's the scenario . . . you are in front of a country club and we've charged you with the task of getting into their 'event' with no invitation, no money, nothing.

Now you may ask, like all of our clients do, how can I do this? And we say - "I don't care. Just figure it out and MAKE IT HAPPEN." We then let the client come up with a number of scenarios how they could talk their way into that event successfully.

  • "Maybe I sneak in the side door and go through the kitchen."

  • "I can make friends with people in the parking lot and go into the party with them."

  • "I can inquire at the lobby about membership in the club and get in that way."

  • "I can paraglide from a remote mountain and land on the golf course and sneak in wearing a tux."

You get the idea. This technique primes your brain to think of alternatives without your fears canceling them out. It gives you a platform to then substitute your situation and make assertive decisions and subsequent actions.

Career and business changes produce a similar situation — "I don't know where to begin." or "I don't know who to talk to." or "What happens if it goes wrong?" are frequent responses.

What we then say is: "I don't care. Just figure it out and MAKE IT HAPPEN." We then brainstorm scenarios on how to meet that CEO or this important person and then MAKE IT HAPPEN. Action sometimes trumps deep thought (and worry).

The next time you run into an obstacle, step back and say "Figure this out and MAKE IT HAPPEN." You'll find yourself taking action before the fear and complacency begin to move in and you get that much closer to changing your career.

Nike was right with "Just Do It".

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"There are two types of people in this world. The doers and the complainers."

In 1998, aged 16, Gurbaksh Chahal dropped out of high school to work full time at his first venture, ClickAgents. ClickAgents was an advertising network focused on performance-based advertising. In 2000, ValueClick bought ClickAgents in a $40 million. In 2004, Chahal formed BlueLithium. BlueLithium specialized in behavioral targeting of banner advertising. In 2007, Yahoo bought Blue Lithium for $300 million.

This is a quote from Gurbaksh. He gets right to the point. He makes it happen.

I have two questions for you:

1. What's holding you back? Is it someone or something in your life? Or it it YOU?

2. What would life be like if you eliminated that obstacle?

Most obstacles are self-imposed. We grow things out of proportion. We make things bigger than they really are.

Do you think Gurbaksh let inner (or outer) obstacles get in his way?

I don't think so.

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