Microsoft’s new Windows 8 vs. iPad campaign:
"They're so afraid of letting go of past success that they'll take future failure instead. They'll refuse to compromise on anything other than making the user experience horribly, needlessly, compromised.
In most cases, they've touted the advantages of a more desktop-like experience, and Windows is, perhaps, the most desktop of desktops. And it's precisely what mainstream customers have resoundingly said is the absolute last thing they want on a tablet."