“If you’re not continually reinventing yourself, your company, or your brand, it’s only a matter of time before you become obsolete, irrelevant, and end up in the bargain bin.”
This is my own mantra that I provide for my clients. If your not looking towards the future on a regular basis, the present will arrive faster than you think and you’ll be behind your competition. If you want to be a high-performer, here are some suggestions I deliver during my keynotes:
- Refresh your brand every 2-3 years. Can you tweak your logo? Maybe change a color or font? Keep it FRESH.
- Update your website every 2-3 years. Does it work/look good on mobile devices? How old does it look? Look at your competition. It has to be clean, uncluttered, and easy to navigate. Don’t fill it up with shit.
- Change your business card yearly. Today, your card is your brochure. It should not only deliver contact info — it should sell you and your business. Use quality card stock, use color, images, etc. Why yearly? Something always changes with the info/logo/title/location — only print small runs so you don't feel bad chucking out 1000 cards. Check out Moo.com.
- Make your voicemail message SELL. If it’s you with a tired voice, you’re probably losing business. Hire a professional to help you craft and voice your new voicemail message and outgoing on-hold systems. You could even take a look at using something like this ringless voicemail drop if you want to help promote your business more.
- Change your signs frequently. If you have a physical location or a fleet, ensure all signage is clean, new and visible. Old signs that are dirty/faded will LOSE business for you. Have signs made so they can modify messages frequently to attract interest. Keep it FRESH, CLEAN, and SHARP.
- Upgrade your email signature (at the bottom of your emails). Most people don’t have one or if they do, it doesn’t sell their business. Make it look professional, give them additional info, point them back to your site, and make sure it works on most email systems.
- Get a .com domain name. If your email address has aol, yahoo, gmail or another provider, it immediately telegraphs to me that you are not running a ‘real’ business AND you don’t know what you’re doing. Get one today.
- Clean up your digital act. If your voice mailbox is full or you never return emails, you have a problem. Set aside time to regularly clear out your voicemail and develop a system to help with email overload.
- Get comfortable with technology. I run into so many people in their 50/60’s who act like little children when it comes to tech. Listen — it’s here to stay and if you catch yourself not embracing it — you look old, antiquated, and lazy. It’s not an irritant, it a part of our lives.
- Hang out with people who AREN’T like you. We get lazy and commune/collaborate with our own age groups and social status. Get out and hang with millennials, seniors, and most of all, play tennis with tennis players who can kick your ass. You WILL play better tennis.
If you need help with any of these items, call me anytime - 203-500-2421. I can recommend highly competent people to help you. Even me.