If you want to stay off the spreadsheet when Finance says “cut 10 %,” you need to become Un-Layoff-Able—the person whose departure would punch an immediate hole in revenue, innovation, or customer trust.
Many business clients ask me how they can review their business and develop a simple marketing plan. There are many great books and gurus out there who will help you do this - unfortunately it takes a lot of time and effort. Not any more.
