If you want to stay off the spreadsheet when Finance says “cut 10 %,” you need to become Un-Layoff-Able—the person whose departure would punch an immediate hole in revenue, innovation, or customer trust.
Buy-In is critical to any endeavor or project. In fact, it's almost as important as the project itself.
If you don't have the hearts and minds of your people or clients, it's usually a lost cause. So this is how I do it.
