How To Add Style To Everything You Do.

Yes, I woke up at 4:00 AM this morning to catch the royal wedding. Just finished watching the new couple make it to Buckingham Palace.

What impressed me was their personal style. All of the commentators profusely exclaimed about how the couple presented themselves today.

Kate especially. Think of the pressure she must be under to act and perform according to many rules and royal mandates. So far, she's done an incredible job. She was cool, calm and confident.

Even with all the pressure, it sounds like the couple tried to add their own personal touches to the occasion.

I find 'style' is a combination of what/who you are AND how you want your audience to perceive you. You have to take both elements into perspective. I think it focuses on two areas:

  1. Be yourself. Espouse your individuality. Be authentic. Don't be afraid to let your hair down.
  2. Focus how your message/individuality plays with your audience. Monitor, measure, tweak, and change as you see fit.

If you stay true to yourself, you will ultimately reach your specific audience. It is then up to you to move the dial to GROW your audience.

I've found if you do both, you will be very successful in any endeavor you attempt.

What do you do to be yourself AND attract larger audiences?

Congratulations to William & Kate, the Duke and Duchess of Cambridge!