10 Tips For More Successful Presentations.

Yesterday, I presented in front of a Fortune 50 organization and spoke on the subject of 'Closing The Sale'. It's a near and dear topic with me and I feel EVERYONE needs to always brush up on their closing techniques. I was so happy to receive hearty applause from the group when I finished — many team members came up to me afterward to shake my hand. During the entire morning, I realized I've 'built-in' a number of successful habits when I deliver presentations and I thought I would relate them to you — so here goes:

1. Pack up the night before.

I check (and double check) all of my files, my laptop, my projector and all of the peripherals/cables needed the night before. I ensure they are packed and ready to go in the morning. I know of so many instances when people forget things for their presentation — a cable, adapter, handouts, etc. and it makes them spin into a tizzy prior to their presentation. Prepare.

2. Arrive early.

Really early. Hours early. I arrived at my location at 6 AM to set up my laptop, projector and to check if everything was ready to go. I can't stress this enough — nothing went wrong, but if something was amiss, I had ample time to repair it.

3. Greet everyone as they come in.

I make it a point to stand by the door to greet people as they enter. It breaks down the 'wall' which develops with presenters and the audience. They get to meet you, ask questions, you can ask questions of them — it's a win-win for everyone. In addition, you can find out more about them and position your talk to their needs.

4. Build an intro slide.

I always have my laptop powered up, my projector running and an intro slide with me welcoming people. Usually my slide would say GOOD MORNING TEAM! It's a nice way to greet people AND it is a great excuse to have my entire setup on and ready to roll for my presentation. I hate when presenters are introduced and they are fidgeting with their laptop, projector, and cables to get everything running.

5. Ask if everyone is 'READY'.

I always begin with a slide (after the title slide and introduction) to stop and ask the audience if they're ready. It jolts them at first but then I get a resounding 'YES!' and their attention is on me and their blood is pumping.

6. Ask a lot of questions.

I make it interactive and ask the audience a lot of questions — "Has this happened to you?" — "How do you feel about this?" It allows me to keep the volley moving between speaker and audience.

7. Use the audience as examples.

During my pre-talk greet with the audience, I get to know their names, professions, and some of their worries. During my presentation, I might use them to reinforce a point I'm making by singling them out and using them in a fictitious example. They always agree with me and everyone around them gets the message — they could be next!

8. Watch the clock.

I always ensure I've locked down the EXACT length and time to present. Hosts ALWAYS try to cut it short, so I make sure I meet with them prior to the talk and clearly define MY time on stage. I then reiterate my start time and end time and in a very nice way let them know not to cut it short. It seems every host has a secret need to let their people out early and I have to head that inkling off at the pass.

9. Always leave time for questions.

Know when to stop and leave time for the audience to expand on what you just presented. Not only does it clear up some things for them, it allows them to flourish you with accolades in front of the audience.

10. Be available after the talk.

I always buffer additional time after all of my speaking gigs to allow the audience to meet me, speak with me, ask questions, and exchange cards. I get a LOT of business that way. So stick around and be available — I find there usually is a line of people ready and willing to reach out and touch you.

Don't Think Too Much. Just Act.

"If you wait to do everything until you're sure it's right, you'll probably never do much of anything." - Win Borden "A ship is safe in a harbor, but that's not what ships are for." - William Shedd

I wanted to hit you early this morning with a few of my favorite and powerful quotes. 

I've been doing a LOT of public speaking lately. Conferences, keynotes, expos, organizations, and corporate gigs have been littering my calendar lately. It's been a BLAST. And I've learned a lot about the people I present to.

They're scared. Not the monster in the closet with the knife scared, but a slow, rhythmic, fear that invades their life. Their thinking.

And their actions.

The markets are unsure right now. Business is unsure right now. People are unsure right now.

But this is one of the best times to strike out and do something DIFFERENT. Take a chance. Try something new. BE BOLD IN LIFE.

I promise you — there are a LOT of people out there right now making a lot of money based on their ideas, their connections, and their HUSTLE.

You can be one of them too.

So today's charge for you is to look at what you do everyday and do it differently. Make a change. Reach out to someone who you thought was untouchable. Start something new. Improve and expand what you do.

It will not only motivate and inspire you — it will energize and get everyone around you to notice your tsunami.

Make it happen.

Powerpoint: Do You Make These 5 Simple Slide Mistakes?

I can't tell you how many BAD presentations I've sat through. Let's just say — a lot. My major pet peeve centers around what your presentation slide background looks like. Now before you start your protestations (i.e., executives from organizations) — I totally understand you might have to stick with an approved slide background. I truly feel sorry for you. I was an executive for 20 years and for all internal (and many external) presentations, I broke the rules. No one ever took me to task — ever.

But here are my thoughts (in no special order):

1. "I have to have my logo on each slide!"

No you don't. Maybe your company requires you to have it there, but if you really looked into it, you probably don't need to.

Most of the time, you will need to begin (and end) the presentation with your logo, but for all intents and purposes, the inner slides will only need the information you're presenting. Now if you need to send/distribute the presentation, that's another story — see #5.

Slide real estate is at a premium and the inclusion of a repetitive logo on each slide (and the accompanying buffer around it) is a WASTE OF SPACE. Remember — the object of each slide is to be open, simple, and uncluttered so the audience can focus on the message. Repetitive logos, slide numbers, dates, and titles are not required.

2. "I have to have my company's colors on each slide!"

No you don't. Think of FedEx - purple and orange - imagine a background of purple and orange. OMG. Your job is to present a message to your audience — not hit them over the head with each slide. We've already dispatched the logo, let's work on the background colors.

When you work with a number of colors, shapes, or repetitive images, you are muddying the message. It's as if the audience is wearing 3D glasses and the movie isn't 3D. When you have a number of colors, shapes, lines, or gradations, it just makes it harder to see the font on the screen. Especially if the gradation moves from light to dark — try placing a phrase in black on a background that has a gradation from white to black. You won't see some of the letters — making it hard to read — equals lost message. It also looks juvenile.

3. "The audience can't see the words on my slide when I project on a screen!"

This happens ALL the time. Why? All projectors, screens, and room lighting are different — so you need to compensate for these changes. What I do is always work with a white background — you can never lose with white. It brightens up the screen, takes advantage of any projector bulb's shortcomings, and keeps people's focus on the screen. In addition, colors look brighter.

You can also use a black (or dark) background. But I find it tends to darken the whole room and adds a somber edge to the experience. Steve Jobs used a slightly-graded background for his presentations — but he had perfect stage lighting. Try it — you might like it. One caution — if you like to use images, sometimes their background is white — so you'll have to do some Photoshop magic to make the background around them transparent. That's why I stick with white.

4. "I have to stick to the 'Powerpoint-approved' template!"

No you don't. Honestly, they suck. They stick with boring fonts, the leading (space between each line of text) is not the best, and their choice of bullets . . . terrible. The only way for you to personalize the presentation (to your subject) is to start fresh and choose your own layout. Once you lock it in — stick with it — it will then be easy for you to replicate again and again and again.

In addition, you don't want your presentation looking generic or like another person's presentation. Candidly, when I see a canned 'Powerpoint-approved' background presentation, I think two things:

1. This person has no idea what they're doing. They're whole presentation is suspect.
2. This person really doesn't care about the look and feel of their presentation. They've rushed it.

5. "Projecting and printing are two totally different deliverables!"

So they can look different. In fact, they can look like two totally separate deliverables. Why?

1. One is for projecting on a screen in front of an audience with commentary from you. The audience is focusing on you and using the slideshow as an accompaniment to bolster your message.
2. The other is for silently reading at one's desk. Two different deliverables. You do need a logo or copyright on each page because the presentation might be pulled apart and distributed to other people. Also, it's frequently printed on white paper, so the use of complex and colorful backgrounds (and fonts) might interfere with the final printed product. In addition, if you have to email it, eliminating most (if not all) images will dramatically affect the size of the emailed file.

I run into these five mistakes at least once a week and it's a train wreck when it happens. In fact, I see a presenter (who is an accomplished academic and speaker) who sabotages their own presentation by making all five of these mistakes.

How To Overcome Your Speaking Jitters.

I present to audiences all over the world. In college, I took a communications course which made me stand up and give presentations each week to the class. Most people developed very serious talks. One topic the instructor assigned was to pick a person in our life who helped us cope with the craziness of childhood, most of my peers chose their grandfather/grandmother, mother, father, etc.

I chose Batman. I kept it light, funny, and focused. I spoke about how he helped me learn to read (comics) and gave me a basic ethical structure in relation to crime. He also taught me about how to correctly throw a Bat-a-rang. I got an ‘A’ from the professor.

Rule #1 If you have to speak, be comfortable with your topic and materials.

Most people stand up and keep their topic and presentation style very formal and impersonal. That’s probably why they feel uncomfortable and usually, their presentations suck. Your presentation has to be YOU. They need to see you built it, crafted it, and are delivering it from your personality, your experiences, and your knowledge. Anything less . . . it probably won’t work.

I also took the Dale Carnegie Class (12 weeks/3 hour meetings) and had to stand up each meeting and give an impassioned speech with no notes, no Powerpoint, for a specific amount of time. It was difficult and fraught-ridden with failure.

Rule #2 Speak from your heart to capture their hearts and minds.

Emotions are tricky things to manipulate and master. Candidly, all presentations are ‘Broadway‘ — it’s partially the content, but the real discriminator is the delivery. If you REALLY believe in your topic and transfer all emotions in your talk, you'll have your audience in the palm of your hand.

When I was a young executive, my boss and I worked weeks to develop a speech he was going to give at a major tech expo (1000+ attendees). The morning of the speech, he and I were going over it, and he said, “Rich, I think YOU should do it. It would be a good opportunity for you to really broaden your experience in front of a large crowd,” I was nervous, but I did it, and I hit it out of the park.

Rule #3 Forget about screwing up, the crowd, the pressures — just do it.

This might sound flippant, but everyone I’ve coached and trained in public speaking all agree once you are up there speaking, most (if not all) your ambivalence disappears.

It’s the build-up to the event that terrifies you. You tell yourself stories, develop worst-case scenarios, and mentally watch yourself fail in front of thousands of people.

You also have to practice, practice, practice. Know your material cold. Check your timing, transitions, and ability to handle a basic set of questions.

Once you get up there, a large percentage of your jitters and shakiness evaporate and any lingering insecurity is managed by your focus on the topic and delivery.

How do you shake off your speaking insecurities?