Great Books That Grow You: Influence: The Psychology of Persuasion

Unpacking the Science Behind How We're Convinced and How to Use It Ethically

As social creatures, we often seek shortcuts to navigate our complex world. These shortcuts, or mental heuristics, help us make decisions quickly and efficiently. In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process.

It's How You Make Them Feel.

Empathy is the ability to understand and share the feelings of others. It is essential for leaders because it helps them connect with and understand their team members’ perspectives. Empathetic leaders are better able to build trust and strong relationships with their team, which can lead to increased motivation, productivity, and job satisfaction.