Nobody cares about you, your brand, or your company. You're irrelevant - until proven otherwise.
It’s a noisy world out there. We’re all busy, we have too much to do, too many people to meet. But somehow, you have to get your message across so people not only understand it, they are excited about it. That’s where a finely crafted elevator speech comes in. You have to be quick, personal, to the point and make it powerful.