Rich Gee December 18, 2017 Two Heads Crisis PR - The 24 Hour Rule In 30 Minutes. Rich Gee December 18, 2017 Two Heads It's not good vs. bad - it's preventing the bad from getting worse.When it all hits the fan - what do you do? Where do you go? Who do you grab? You need to plan before bad news hits and take the right steps to survive and thrive after the crisis.